Trivia Time: What’s the second largest search engine on the web?

Well?

Got an answer?

I guess we should start with the obvious . . . the #1 search engine on the web is the Google-meister.

But #2?

Yahoo?  Bing?  AOL?

Nope.  Wrong.  And BAHAHAHAHAHAHA.  Oh AOL, you’re like the Lindsay Lohan of ISPs.  At one point, there was so much promise.  Now you’re just a mess.

Anyway, back to the trivia.

The #2 search engine on the web is . . . YouTube.  (And yeah, if you’re keeping track – Google owns YouTube, so they’ve got the #1 and #2 spots locked up . . . don’t think they’re going to Lohan anytime soon.)

YouTube is no longer just a place to see funny cat videos or “people falling down.”  It’s a place to hear and see music, get fashion advice, and learn about how to do anything from getting six-pack abs to making a perfect putt to rocking your audition.

You see where I’m going with this, right?

If you’re not using video to market your show or yourself, you’re late to the party . . . and you’re in a t-shirt when it was black tie.

Get this: according to recent studies and projections, in 2017, video will account for 69% of all consumer Internet traffic.

So you gotta get there . . .

Your ad agency will tell you these same things . . . to justify why you need to advertise on YouTube.

But I’m talking more than that.  You don’t just want ads.  And you don’t just want clips from your show.  Anyone can do that.

You want content.  Unique content.  Content that gives people insight . . . content that gives people answers that they are looking for, because that’s why people go to search engines, right?

Why do you go to Google?  Because you need to know something.  An address, a review of a show, what the heck that rash way down below really is (sorry, that was a Lindsay Lohan searched phrase).

That’s a huge reason why people go to YouTube as well.  They just get the answers in a different form.  And they like that form . . . to the tune of that 69% of traffic.  And I expect it to grow beyond that in 2018 and beyond.

So make sure you and your show grow with it.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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Comments
  • Kit says:

    I was recently having a conversation about theater and the lack of its willingness to embrace technology fully to help push the industry forward. Honestly, there are no shows out there that really grant patrons quality access to them. Most of Hamilton’s online videos are the result of a fan filming the Ham4Ham shows and posting. The show itself hasn’t really given us much video content at all. Not that Hamilton needs it.

    But the travesty is that 80% of all Broadway shows fail to recoup while on the main stem. Something as easy as giving the theater fan more access to your show via videos or live streaming seems to me to be almost free marketing. Everyone has a phone. Use it to promote yourself in a very real and direct way.

    Once again… it’s all a matter of perspective. The theater in general doesn’t care much for being progressive when it comes to modern tech and marketing.

  • Debi says:

    Whenever I do a search on a Broadway show, I tend to use YouTube because there are dazzle reels and interviews I’m seeking. However, I do come across bootleg versions of shows – full length, filmed stealthily through someone’s hand? Shirt? A curtain? ‘Members Only’ jacket? Who knows… Hopefully, with the advent of BroadwayHD, we might be able to have officially produced shows one can view at home if they are unable to attend a performance in person. That’s added revenue for the production during the run and beyond. It will also eradicate the need for bootleggers to be bringing out the flip cam and shooting through their button hole.

    Regarding your topic, I wonder how much of that traffic is driven from search engines like Google/Yahoo? Or do 69% of internet people actually go to YouTube directly to search for videos like I do?

    The cool thing about YouTube is how it allows creatives to do it for themselves and providing more content for people to land on during a search from Google/Yahoo. I’m part of a writers group at a film/TV studio in L.A. Some of the writers are producing/creating their own web series. They are proactively crafting well written, low budgeted shows without the green light from a studio or production firm. It’s fun, creative, and allows them to garner their own audience. Hell, there are people on that platform who are YouTube celebrities. Pretty cool, too.

    Keep it up, Ken! Great blog!

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