The Most Popular Posts of the Month: July

Time for that monthly summary of what got your attention last month here at The Producer’s Perspective:

And . . .

Impressive. It just goes to show you that if people love the brand, they will experience it multiple ways. The Phantom movie likely re-ignited the love for the Phantom brand and has been driving ticket sales.

Its the reverse of Shrek. The Broadway show likely drove more interest in the movie property and even better, local theaters can perform the show—you can’t perform the movie (without lawsuits).

Ultimately, Broadway plays a key role in entertainment brands. I hope Phantom hits 30+ years.


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