The road to The Road: The ABCs of National Tours Explained.

Broadway isn’t just on Broadway anymore.

Thanks to the Broadway boom that started a couple of decades ago, Broadway is now “the longest street in America,” with Broadway shows playing performing arts centers and civic centers all over this country (and the world).

Odds are, if you’re reading this blog and in the continental U.S., you’re within an hour from a National Tour stop of some kind, whether that’s a sit down of Hamilton or the non-union Grease (because isn’t there always a non-union Grease playing somewhere?).

What that also means is that a National Tour has become more of an integral part of the business of Broadway than ever before. A tour is a franchise (yep, just like McDonald’s) and in many cases, if done right, can be more lucrative than a Broadway production, with less risk.  Done wrong, well, let’s just say, you don’t want to be a Producer who didn’t recoup a National Tour.

Most folks learning the biz focus only on the Broadway part . . . because that’s the most exciting part.  It’s what generates the most press, the most awards . . . even though it might not generate the most profit.

But if you really want to understand the complete Broadway business model, then you have to understand the ins and outs of a National Tour, which is why touring Broadway is the subject of my next webinar, entitled, “The ABCs of National Tours Explained.”

I’m going to talk you through every aspect of the National Touring business, from the economic models to the potholes to avoid. We’ll cover . . .

  • The difference between a “Guarantee” and a “Four Wall.”
  • How National Tours are sold . . . and more importantly, when?
  • Why budgets for tours are different than Broadway, or who pays for what.
  • Mistakes to avoid when putting your show on the road.
  • How do you get your show out on the road?

And tons of more information, including a Q&A as always.

FYI, this is going to be a really important webinar.  If I was a college with a major in Producing, “The ABCs of National Tours” would be a requirement for all freshman.  It’s an essential prerequisite for anyone looking to master this business.


Look, finding a hit Broadway show is a rarity, right?  So when you do find one, you better know how to stretch out that money maker for a long, long time, and the road is the best place to do just that.

The webinar will take place next Wednesday, August 10th at 7 PM EDT.  But, if you can’t make that time and place, don’t worry, we’ll send you a link the very next day to watch it whenever you want (even if you’re at work . . . I won’t tell your boss.  Bahahaha!).

It’s $149, and as always is guaranteed.

Click here to sign up now.

The webinar software does limit the number of participants, and since we expect this webinar to be very popular, I’d sign up now.

Sign up for the webinar here.

If you want to save the $149 and watch this webinar for free, click here to join TheProducersPerspectivePRO and get a 30 day free trial, which will cover the webinar.  And all you have to do is cancel before your trial is up, and you don’t pay.  During those 30 days you can check out all the other stuff on PRO including:

  • My monthly newsletter mailed straight to your home with articles NOT published on the blog with hot tips on marketing, raising money, and more.
  • The only Director Database on the web.
  • 30+ hours of courses on everything from raising front money to selling tickets with social media and more.
  • Mailing lists for Producers, Literary Agents, Licensing Houses, and more (perfect timing for all your Fringe participants out there).
  • And more.

Join TheProducersPerspectivePRO for free today and get “The ABCS of National Tours” webinar for free.  Click here.

Or get the webinar for only $149 when you click here.


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

– – – – –


– WEBINAR ALERT: “The ABCs of National Tours Explained” Wednesday, August 10th at 7PM ET. Click here to register.  Or get it for FREE when you join Pro.

– Enter the Sunday Giveaway to win One FringeNYC VIP Pass, worth $1,000! Click here to enter.

– Get everything you need to help get your show off the ground when you join TheProducersPerspectivePro for free.  Join the club today.


  • Frank says:

    Like everything else in theater… if the show is really good, then it will sell itself. We often put too much love on the laps of producers who happen to have a hit show. Most still fail, so…

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Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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