Podcast Episode 105 – The Rego Brothers

Matt and Mike Rego aren’t twins, but boy oh boy do they have wonder-twin-like producing and business-building powers.

They discovered a teeny tiny subversive show with a potty-mouthed name at the Fringe Festival and grew it up to a big Broadway show that has been seen all around the world.

And when they saw a demand for t-shirts that fans would actually want to wear more than once, that didn’t make you look like you were wearing two polyester napkins sewn together, they created the largest merch companies in our industry.

And besides that, they produced a ton of other shows, won awards . . . and despite being brothers and working together every day, they’re still talking to each other.

Listen in to how they’ve built their companies and more, including . . .

  • How producing a show that didn’t work, led them to produce Urinetown.
  • What they learned about merchandise from hanging out in a grocery store as kids.
  • Why they believe all Producers should have other revenue streams besides producing.
  • Why they think we’re living in the next Golden Age of Broadway.
  • The most important thing new Producers can do to ready themselves for a career in producing.

Enjoy this MBA like master class in producing and entrepreneurialism brought to you by The Rego Brothers!

(I thought about getting the Regos a t-shirt that said, “I did Ken Davenport’s podcast and all I got was this stupid t-shirt,” but I figured they could make one themselves.)

Enjoy!

Click above to listen.

Listen to it on iTunes here.  (And if you like the podcast, give it a great review, while you’re there!)

Download it here.

Sorry about the sound issues in this podcast. We found the bug and fixed it in later episodes. It gets better, I promise 🙂

Click here to read the transcript!