Broadway Grosses w/e 8/19/2018: Late August and the Pre-Broadway Week Pull

This week overall grosses dipped by 5% to $1.5M. Total attendance dropped by the same as the average ticket maintained a steady $134.

In the late summer weeks of August, Harry Potter, My Fair Lady and Hello, Dolly! managed to withstand the heat the best and posted increases among a sea of significant dips compared to the previous week.

Family shows felt the biggest drops in their grosses last week, a clear sign that one of the most reliable segments of the Broadway audience has other priorities in these final weeks of summer. Families and other ticket buyers may be pushing back their plans to see shows until the first week of September when the Broadway Week promotion begins.

However, the shows that are feeling the biggest drops this week and next will likely benefit the most from Broadway week. Which poses the question: How severe is the impact of the Broadway Week promotion on the surrounding weeks in late August and late September? I smell a research project!

You can find the rest of the figures below, courtesy of The Broadway League:

Show Name GrossGross  TotalAttn %Capacity AvgPdAdm
ALADDIN $1,451,802.00 13,364 96.73% $108.64
ANASTASIA $697,959.90 7,930 86.72% $88.02
BEAUTIFUL $595,815.02 7,186 87.55% $82.91
CAROUSEL $606,811.00 8,000 70.03% $75.85
CHICAGO $692,434.95 8,048 93.15% $86.04
COME FROM AWAY $1,093,466.60 8,512 101.72% $128.46
DEAR EVAN HANSEN $1,600,432.24 7,995 101.56% $200.18
FROZEN $2,116,258.00 13,220 98.13% $160.08
GETTIN’ THE BAND BACK TOGETHER $175,334.30 4,871 63.76% $36.00
HAMILTON $3,115,391.00 10,753 101.75% $289.72
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $2,245,282.00 12,976 100.00% $173.03
HEAD OVER HEELS $261,546.25 4,160 54.00% $62.87
HELLO, DOLLY! $2,147,856.30 11,716 101.28% $183.33
KINKY BOOTS $627,288.75 7,283 63.93% $86.13
MEAN GIRLS $1,577,293.10 9,894 100.96% $159.42
MY FAIR LADY $1,183,506.00 7,835 91.62% $151.05
ONCE ON THIS ISLAND $457,569.92 4,457 80.05% $102.66
PRETTY WOMAN: THE MUSICAL $1,065,917.00 9,394 100.54% $113.47
SCHOOL OF ROCK $850,476.50 9,481 77.82% $89.70
SPONGEBOB SQUAREPANTS $972,006.50 11,801 91.62% $82.37
SPRINGSTEEN ON BROADWAY $2,406,002.50 4,729 99.77% $508.78
STRAIGHT WHITE MEN $345,088.10 4,094 88.08% $84.29
SUMMER $688,278.50 7,532 64.05% $91.38
THE BAND’S VISIT $929,258.60 8,214 98.82% $113.13
THE BOOK OF MORMON $1,136,935.00 8,692 103.77% $130.80
THE LION KING $2,340,017.00 13,570 100.01% $172.44
THE PHANTOM OF THE OPERA $1,092,084.52 11,817 92.03% $92.42
THE PLAY THAT GOES WRONG $327,158.00 5,039 73.76% $64.93
WAITRESS $905,357.25 8,018 95.91% $112.92
WICKED $1,760,385.00 14,092 97.48% $124.92
TOTALS $35,465,011.80 264,673 89.22% $131.86
+/- THIS WEEK LAST SEASON +6,790,225.98      
PERCENTAGE +/- THIS WEEK LAST SEASON +23.68%

 

This blog was written by Ryan Conway, General Manager for DTE Management. Find out more here!

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