My 5 Friday Finds: Guess what show is immersive now?

Happy Fall Friday and welcome to my 5 Friday Finds of the week! Here is what was on my radar this week, and what I think should be on yours.

  1. Immersive Theater Coming to a Car Dealership Near You.

The short-lived but well-reviewed musical Hands on a Hardbody (based on this fascinating documentary about a car dealership that gives away a truck as part of a promotion) will get a new production at an actual car dealership. There are three things to pick up from this:

1. A unique presentation of lesser known material will always get attention.
2. The immersive revolution is only expanding.
3. The barrier to entry for theater companies and writers is getting lower because theater rental costs are typically the biggest line item on a budget.

  1. Fringe is back, baby!

After a year off, the NYC Fringe festival is back, in a much different format and at a different time of year. One thing that remains the same? The crazy titles and adventuresome productions like James Franco and Me: An Unauthorized Satire and Simple Math: Solving for the Neurobiology of AssaultCheck out all the shows here.

  1. Hamilton Charges a Hamilton for Halloween.

One of the worst nights of the year for Broadway shows, and all live entertainment, restaurants, etc. is Halloween. While I’m sure Hamilton would have been just fine, they’re choosing to take this box office-spooking holiday and offer a $10 ticket promotion. Learn how to pick up that treat by clicking here.

  1. Real Estate in NYC is . . . down.

Last quarter, real estate sales were off in NYC over 11% from a year ago. Seems odd for me to be talking real estate, but since everyone assumes real estate in NYC always goes up, this article that mentioned the “correction” jumped out at me. Whenever something so rock solid shows a crack, something has to be up. How does that affect us on Broadway? And is it a coincidence that the stock market took a couple of nosedives this month as well, including yesterday?

  1. We’re getting younger.

The Broadway league demographic study for last year was released this week and once again, we saw an increase in our guests under 18. Obviously, this is a result of our increase in family fare on Broadway, from Mean Girls to Spongebob, and it means wonderful things for those of us who will be in the business 25 years from now because those kids are more likely to be theatergoers and theater patrons in the future. I did hear a cynic say at a meeting the other day that when they heard we had more teens and tweens, “Told you we were becoming more like a theme park.”

Enjoy your weekend and comment below if anything jumped out at YOU this week!

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