My 5 Friday Finds: Insta, Mags and More.

Here are five things that made me think this week.

  1. Broadway’s First Instagram Agency

Influencer marketing is all the rage. Get yourself the right mention by the right Insta Star and your brand could skyrocket. It’s happening in the “real” world of fashion and beauty. Could our Broadway stars lend a post? A new agency known as “The Cast” believes our stars have bankable social media value and have created a company to rep ’em. Watch their feeds to see what pops up.

  1. Print is dead, right?

I won’t buy a newspaper or subscribe to one if they paid me! But why is it that I still like a good magazine (see this Insta post to see what mag I was reading recently)? In fact, I advertise in magazines too, but not so much in newspapers. I know their $ are down too, but I’d bet they’d stay in fashion longer than the newspaper. Anyone else agree?

  1. An old advertising rule that blows my mind every time.

The 80/20 rule (or Pareto’s Principle) is one of those things that can make your mind explode when you dig into it. And, as Perry Marshall proves in his book 80/20 Sales & Marketing that I’m reading right now, it can also make your bottom line explode. Average marketers know the rule. The best marketers apply it.

  1. What to do on a snow day.

It snowed this week on Broadway. And people stayed home. The only upside is that if you’re in the city, or a local or tourist already here, snow days are the best days to get seats to sold-out shows. So the next time it snows, put on your snow boots and get to the box office of Hamilton, Springsteen, etc. and enjoy . . . maybe even for less.

  1. Black Friday is one week away.

I’ve never thought Broadway has done a great job in marketing its shows on the biggest shopping day of the year. Except for some stuff from my shows, but I think the industry has to come together. Just like Amazon promotes all of its items in its store, our industry should promote all of our shows in a big ol’ campaign.

Enjoy the weekend!

  • Anonymous says:

    Ken, perhaps you’d like to reconsider or clarify your statement that, “I won’t buy a newspaper or subscribe to one if they paid me!”? Especially these days, newspapers are at the forefront of investigating and reporting on important issues. I finally bought a (digital) newspaper subscription after the 2016 election, and even if I don’t have time to read the paper every day, I am glad to be supporting their work – including their arts coverage! Did you really mean to be so harsh and dismissive?

  • Randy says:

    I’m also concerned with the complete dismissal/rejection of the value of an online newspaper subscription. Particularly in a time when facts are under attack or, even worse, considered quaint irrelevancies, professional journalism is more vitally necessary than ever. I can’t afford to subscribe to many, but I do pay for at least one.

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