Here’s something to take to the beach . . . and a lesson too.

I got an email from a reader recently saying, “Ken!  Where’s your podcast?!?!?  What happened?”

In case you’ve been wondering the same, fear not, dear podcast-listeners, we’re just on a summer hiatus, and we’ll be back with a brand new season in only a few weeks.  (If you want to be the first to know when the season begins, sign up here!)

When I told this to the panicked emailer, she wasn’t having it.  “But I need a theater-biz-fix now!”

So, I decided to do some data digging for her and give her the list of the Top 10 Most Listened To podcasts, in case she missed a few along the way.  And, since I decided to share the list with her, I thought I’d share it with you as well . . . in case you wanted something to listen to and learn from while you’re at the beach this weekend, or on the treadmill.

The list is below . . . and honestly, I was shocked to see the composition of it . . . and it taught us a few things about the podcast, and what you all like listening to.  And there’s no doubt there’s stuff we can learn from looking at this list to make sure we’re delivering the stuff you want in our upcoming seasons.

See, too often marketers and business owners only look at what isn’t working and try and fix whatever that thing is.  Do you know what is a better strategy?

Take a look at what is working and do more of that.

So in our upcoming season of Podcasts, and with everything that we do, we will.

In the meantime, on this last few weekends of summer – enjoy these 10 Most Popular Producers Perspective Podcasts!

See any trends?  Let me know what you see in the comments below.

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