We wrote the book on Broadway Investing. Literally.

Let me take you back in time . . . to when I was a young pup, looking to get into the game of producing and investing in Broadway shows.

I looked everywhere for a guide on how to get involved only to find . . . there was jack @#$% available anywhere on how to do it.

I eventually figured stuff out on my own, through trial (and quite a few) errors, and I vowed that one day when I knew more, I’d go public with the info in the hopes to help of helping folks avoid the mistakes that I made.

In the midst of all this, I crowdfunded my Broadway revival of Godspell in 2011.  Thousands of people expressed interested in investing, which made me realize just how many people out there were interested but had previously been hesitant to start investing.  Not only did they not know the ins-and-outs, but they didn’t know how to get started investing in an industry that has such a high-risk reputation.

Flash forward to today, when Broadway investing has become more popular than ever, thanks to the booming Broadway box office and the lightning rod of press we’ve received from hits like Hamilton,  telecasts like Jesus Christ Superstar, and more.

More people are interested . . . but based on the questions people ask me, there still wasn’t much information to be found.

That made me nervous.

See, while I love that people are interested in investing in Broadway, I want to make sure that when they do invest, they do so with the information they need to invest (combined) with the right expectations and the right strategies to maximize their chance of a positive experience, financially, artistically and emotionally.  (I often say that investing in Broadway is the riskiest investment you’ll ever love to make.)

So I thought . . . there should be a book about Broadway Investing.  I know when I get involved in a new area in my life, be it golfing or parenthood, I read a book about it.

But there wasn’t one on Broadway Investing.

So I wrote one.

And I’m thrilled to say you can pre-order it right now on Amazon.com . . . for only $2.99.

The price will jump up to $19.99 when we’re officially on the “shelf,” on March 15th, but since I think the information in the book is important for anyone even remotely interested in investing in Broadway (and for those of you looking to raise money from investors as well), I wanted to offer a super low opportunity for you to get it now.  In fact, this is as low as Amazon will allow, actually.

So if you want to know . . .

  • What happens to your money after you invest.
  • How does money get returned to you?
  • What are the perks and benefits you MUST ask for when investing in order to maximize your returns?
  • The biggest mistakes first time Broadway Investors make
  • My strategies for picking shows that decrease your risk and increases your chance of finding a big hit.

. . . then click here and grab Broadway Investing 101 for only $2.99.

Oh, and as a bonus, each purchase includes a link to an online appendix that includes tons of free materials including sample documents, budgets, exclusive research from actual investors, and more.  It’s the only treasure chest of information available that is especially for the current or future Broadway Investor.

So grab the only book available all about Broadway Investing . . . and let me know what you think.

I hope it helps you find the next Hamilton.  🙂

Get it for only $2.99 until March 15th here.

UPDATE:  The book has already been put on Playbill.com’s list of books to read this Spring!

Broadway Grosses w/e 2/24/2019: Steady Box Office as Spring Openings Line Up.

The following are the Broadway grosses for the week ending February 25, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Podcast Episode 179 — A view of Broadway through the lens of Tony Winner Joan Marcus

Here’s the thing . . .

If you’re a photographer and you get a Tony Award for your work in the theater, then you know you’re a @#$%ing good photographer.

That photographer is none other than my guest this week, Joan Marcus.

The truth is, Joan didn’t just get her Tony for her photos of over 1,000 productions of everything from . . . well . . . just everything.   She received the highest honor that Broadway has to offer for her dedication to and passion for the theater.  See, someone with the skill of Joan Marcus could take photos for any industry . . . including those who pay a lot more than we do.

But she stuck it out here . . . with us . . . as part of the Broadway family and that shows how @#$%ing special she is.

That’s why I was glad to have her on the ‘cast discussing things like:

  • How she turned her insecurity about ever working again into a multi-entrepreneurial hustle . . . including a blue-jean design company!
  • The keys to a great theater photo and how that photo can be used in advertising and marketing.
  • Her unique perspective into what makes a show work . . . or not . . .
  • Keeping up with technology in the arts.
  • What she would change about how photos are taken and WHEN.

Enjoy this podcast as I’m sure you’ve enjoyed her work over the years . . . even if you didn’t know it was hers you were looking at!

Click here for my podcast with Joan.

Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)

Download it here.

How Theater Can Save The Malls . . . of America.

I spent my teenage years either at the mall, going to the mall, or coming from the mall.  Give me an Orange Julius, a Chess King, and a Spencer Gifts and I might as well have been at Disney World.

Now?  Shoot, my 10-Month-old daughter probably won’t even know what a Mall is unless she watches a future Netflix documentary when she’s 15 called, “What the @#$% happened to the Malls?”

Because they are going out of business.  And fast.

Here’s just one of the tons of articles about the “death of the Mall” and how these giant monstrosities are becoming the drive-in movies of our time.  Just last week, Mall staple Payless shoes announced they were closing all their US stores, another victim to the online retail movement.

All that empty real estate gave me an idea, which honestly I just stole from the successful Storefront Theater movement in Chicago.

That’s right . . . you see where I’m going with this, don’t you?

See, shopping for stuff in stores is out.

Live entertainment is in.

If I were a Mall with a bunch of empty storefronts, I’d invite new emerging organizations in . . . and start a Mall Theater Movement.

Imagine a former Payless that housed a children’s theater company.  Or an ex-Sharper Image store turned into a home for a Shakespeare troupe company.  Or heck, a pop-up haunted house around Halloween, Rudolph at Christmas, or even a “Little Shop of Horrors” in the former pet store.

So many of these Mall storefronts are empty and tons of artists need space for their shows, so why not?

There are probably even some tax savings for the Mall Cos. just for cutting non-profits good deals on rent, never mind all the goodwill these big corps would get.

A Mall Theatre Company is an example of a win-win.  You use what people are excited about these days (LIVE!  EXPERIENCES!) to infuse energy into the areas where they’re not excited (MALLS!).

Like it?

I do.  So here’s what I’m going to do.  I’m going to email/snail mail this blog to all the big Mall companies out there and hope that something takes root.

BUT there’s probably an even better, faster solution for YOU to get a space for YOUR show at a Mall.  Go there yourself.  Cut a deal.  Make something happen.  Be one of our #5000By2025 by taking the Mall into your own hands.

Someone had to be the first theater company in Chicago to move into a storefront. And look at what has happened as a result.  An entire movement!

Here’s to you starting a movement of your own.

– – – – –

Want to know how to promote your show and yourself in this biz?  Click here for an action plan on how to do get yourself out there, even if you hate the idea of having to!

Broadway Grosses w/e 2/17/2019: More Chill, More Money.

The following are the Broadway grosses for the week ending February 18, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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