How our conference has changed . . . and tickets are (finally) on sale.

At the end of our conference last year, I told my team . . . “Next year, we’re going to do something totally different!”

Little did I know! 🙂

The theater is a constantly evolving art-form, so it only makes sense that our conference is evolving as well!

What has changed?

First, we’ve got a new name . . . The TheaterMakers Summit! Since our past attendees have included such a mix of Playwrights, Composers, Producers, Investors, Directors, Actors and everyone who makes theater, we wanted to honor them all.

Second, surprise, surprise . . . we’re going virtual!

Our virtual summit will be held on November 14th, 15th . . . and an extra intensive day on the 16th for a select few (More on that in a minute).

Now, look, I’ll admit it. I was a bit bummed when I realized we weren’t going to be able to have our conference in person this year. I even threw a tantrum my two-year-old would be proud of. Here’s how it went down:

We were in the middle of a Zoom last May when I said, “If we can’t have our conference in person, then forget it! I don’t want to do it!”

And I e-stomped off (which means I “booped” out of the meeting).

I e-stumbled back into the Zoom room a few minutes later (my staff was still there . . . they knew I’d be back) and said, “Ok, ok, if we’re going to do it virtually, then we’re really going to DO THIS virtually!”

Once I accepted the cards we were dealt, we spun the negative into a super-duper positive.

And now I am so excited that we’re going to be entirely online. Because we’re going to be able to unite more TheaterMakers from all over the world, with speakers from all over the world . . . without anyone having to travel. The conversations on how to make theater in the new world will be more robust than ever!

And we need those conversations. Because let’s face it. We’ve got some hurdles to overcome.

And the best way to figure out how to solve our problems is to get more and more ideas tossed out on the table by more people.

That’s why I’m going to have leaders from Broadway, Regional Theaters, Foreign Market theaters, Community Theater, High School Theaters and more. We’re going to have experts on all of the subjects facing TheaterMakers today from diversity to streaming to safety in the time of Covid . . . not to mention how to raise money in this craziness, how and where to pivot, what “The Road” is going to look like, and lots more.

And in addition to two days of great content, we’ve added an entire bonus day . . . which will feature more “group thinks” and interactive workshops, for those who want to dig into the issues even deeper.

With the attendance we’ve had in the past, and as accessible as can be since it’s virtual, it could be the biggest public conference of TheaterMakers ever.

Tickets have NOT been on sale . . . until today. (It has taken us some time to figure all this out!)

You can get them here (and you’ll also see the incredible line up of speakers we already have . . . and that’s just a few of them!)

And for those who get a ticket by this Monday at 11:59 PM Eastern, you’re going to get that interactive bonus day for free.

Oh, and expect some other surprises as well.

So yeah, the conference is gonna be different. But I think that’s perfect. Because different is exactly how we need to think right now if we’re going to succeed in getting the theater back to where it was before . . . and beyond.

Learn more and get your tickets for the annual TheaterMakers Summit here.

Looking forward to e-seeing you there.

Get your ticket here.

Now, if you’re not a transparent Ticket Seller, you’ll get a big fat ticket!

You’ve “heard” me blog/talk about this idea before.

And it looks like we weren’t the only one thinking about it.

Because that “it” is now a law.

New York State passed a law a few weeks ago that now requires secondary market sellers to disclose that they are, well, secondary market sellers.

Why did Albany get involved?

The problem has been that consumers like my mom (true story) have purchased tickets from Secondary Sellers online without knowing they were Secondary Sellers, and paid them more than they needed to pay.  Moms all over the country have felt ripped off, and what’s worse is that they started to believe that theater tickets were higher than they actually were.

The counter-argument from the reseller is . . . “Hey, if you’re looking for a fridge, and you google around and find a site that has the fridge you want for $500 and buy it, yet another site has it for $400, why is that the fault of the site?  Isn’t that good marketing?”

It’s a decent argument and had there not also been a problem with many sites deliberately trying to confuse customers by buying domains with the name of the theater or the name of the show, or other ‘black hat’ SEO tactics, this probably wouldn’t have been an issue.  But certain sellers (and not all, mind you), got greedy . . . and that’s when the lawmakers stepped in.

So now . . . a Secondary Seller has to be transparent and disclose to their customers that they are not the Primary Seller.

And the only Sellers that should be disappointed with this new law are the ones that were trying to confuse consumers.

Because being transparent and telling customers exactly what you do and why you charge what you charge is not a hindrance . . . it’s actually a benefit.

If I were an SS, I’d just tell people the reasons I charged more.  “We get you the best seats, when you want them, hand-delivered, no fuss, etc., etc.”  There are plenty of people that will pay more for that experience.

Businesses in all industries, not just ours, should embrace exactly what they are.  They should be 101% honest about their place in the marketplace and the service they provide.

Sure, they may lose some customers in the short term, but they’ll retain a lot more in the long.  And successful businesses are not about getting a customer one time, they’re about getting a customer (like my mom) one hundred times.

 

Broadway Grosses w/e 6/24/2018: June is bustin’ out . . . and almost over!

The following are the Broadway grosses for the week ending June 24, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Broadway Grosses w/e 6/17/2018: What happens the week after The Tonys.

The following are the Broadway grosses for the week ending June 17, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Broadway Grosses w/e 6/10/2018: A Pre-Tonys Pick-Me-Up

The following are the Broadway grosses for the week ending June 10, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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