Fun on a Friday: my greatest wish for you.

There is nothing greater than watching an audience see something they find entertaining and then showing their love by giving it a rousing ovation at the end. Standing Os, “bravos!”, dancing in the aisles, whatever . . . it’s the audience’s way of showing their appreciation for what we do.

Well, I can only hope that one day you all get an ovation for one of your shows like the one the guy gave below to something he found unbelievably entertaining: Mother Nature.

Now, when you’re done watching, (and please, for the love of all that’s holy, watch the whole thing because it gets better), watch the 2nd video I’ve posted below, which is a parody of the first.

As “just-for-fun” as this post may be, there are a few things to glean from the parody and the original vid.

1.  This video was posted on YouTube in January.  It had only 10,000 views . . . until Jimmy Kimmel tweeted the bejesus out of it.  Now it’s got 4.5 million.  To spread your word, look for people with big mouths and a lot of people already listening.

2.  The authors of the parody found something they enjoyed (and something that audiences already enjoyed), adapted it using their unique voice, and created something they’ve monetized.  Isn’t that the same story behind Mamma Mia?  Wicked?  The Phantom of the Opera?

3.  The best viral videos aren’t made, they just sort of happen naturally . . . like, well, like a rainbow.

Enjoy both videos (trust me – watch ’em both) and have a great weekend.  (If you’re an email subscriber and the videos don’t appear in your email, click here to see them).

I mean, talk about “Rainbow High!” (Anyone know what show?)

Fun on a Friday: A Broadway ‘promise’ to Lebron James.

Give it up for the great gals at Promises, Promises (and the marketing team pulling their strings) who sang the little ditty below to try and convince LeBron James to wear Knick orange next year.

While their sweet harmonies didn’t do much in the campaign to woo Lebron, they did manage to get a bunch of attention, including a write-up on the NY Times website.

There are a couple things to learn from this fun video, besides the fact that New Yorkers are actually nice:

  1. Nothing is more valuable than an enthusiastic cast that will go above and beyond to help promote your show.
  2. Mixing two subjects that don’t usually belong together (Chorus Girls in a 1960s Broadway Musical and one of the greatest basketball players to ever play the game) is inherently interesting and funny and spreads faster than a cold in kindergarten.
  3. If you look a little deeper on the Promises, Promises YouTube Channel, you’ll see that this wasn’t the Voices’ first vixeny video.  It was just the first one that got real attention.  But they didn’t give up when the first one didn’t go viral.  They kept going and going and going, until something hit.  Huh. Sounds like a good motto for marketing . . . and everything.

Thanks for the lesson, ladies.

Now, in the next video, keep the wigs, costumes and heels on, and head to the outdoor courts on West 4th Street and join a pick-up game.  I’d love to see that.  I bet a lot of folks would pay to see that!

Fun on a Friday: We Will Rock Q

As I’ve written about before, creating a viral video is one of the hardest things to do.  That’s one of the reasons they are called Viral . . . because not only do they spread fast, they usually aren’t intended for the response they get (e.g. I don’t think anyone shot this vid with the expectation that it would get 49 million views on YouTube).

Well, leave it to one of the most creative shows to come to town in years to come up with a vid with some serious viral potency.

You know what’s even cooler?  This heck of a vid comes 6 years into their NYC run.  It’s like they’ve tapped into a bottomless fountain of funny over there.

Full disclosure . . . my office GMs the show . . . but I would have written about this vid even if I were the President of the Puppets-Make-Me-Puke Association.

I hope your weekend is as much fun as the vid!

Fun on a Friday: say hello to my (very) little friend.

I’ve always said . . . getting kids involved in school plays at a young age is a surefire way to make sure the theater survives.

But . . . maybe I should have been more specific about the type of plays . . .

Outraged at this video?  Want to write a letter to the school board?  Want to pistol-whip the parents of these poor popcorn addicted children for letting them participate in this school function?

Before you start burning VHS copies of gangster movies, you should probably know that this video is staged.  Yep, it’s a viral (with about 2,000,000 views!), created by indie filmmaker, Marc Klasfield.  Read about it here.

I originally meant this post to be a Friday Fun Day post, meant to give you all a few laughs as we go into what looks to be a glorious Easter/Passover weekend.  But there is something we can learn from it, so we might as well:

1.  Kids in entertainment are more valuable than a pile of cocaine/popcorn.

2.  Contrast, or an idea that doesn’t make sense (kids playing gangsters), is inherently funny.

Happy fudgin’ holidays.

Fun on a Friday with sign language.

If you haven’t seen Michael DiMartino’s YouTube vids, then you’ve been missing out.  And when I say “seen”, that’s all that I mean, because you don’t even have to hear them to enjoy them.

Michael is a sign language interpreter based in the city who has been creating original ‘signed’ music vids of popular songs. He’s done Britney’s “Womanizer”, Clarkson’s “Addicted”, Busta’s “Break Ya Neck” and lots more (his unique videos had been viewed more than 250,000 times, before his account got hacked and he had to start over).

The Director of Altar Boyz spotted Michael online and thought it would be fun to have him do something for our show.  After all, Britney’s got nothing on Matthew, Mark, Luke, Juan and Abe.

An email or two later, and behold . . . Michael DiMartino signs “Rhythm in Me” from Altar Boyz, with a guest appearance from the Boyz in the video below.

Enjoy.  And if you want to learn how Michael does it, he’ll be schooling us all on how to sign, live and in person, at our next Altarholics Appreciation Day on July 19th.  To learn more, visit altarholics.com and scroll down.  All the info is there, along with a pretty fancy discount.

Sometimes marketing ideas come from the most unlikely of places.  In fact, sometimes, you need someone to spell it out for you.

To see the rest of Michael’s vids, visit his YT channel here.

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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