Fun on a Friday: A Gentleman’s Guide to Subtle Marketing.

Like all of my Fun on a (Freezing) Friday blogs, this one will incite a few chuckles, for sure.

But what’s great about the video you’re about to see is that it’s a piece of fantastic marketing, without feeling like marketing.

When you click the link, you’ll see a Facebook video put together by A Gentleman’s Guide to Love and Murder, which features star Jefferson Mays, covering hits up for last week’s Grammys.  Fun, right?  Well, what’s even more fun is that each song is sung by a different Jefferson Mays character from Gentleman’s Guide.

It’s pretty hysterical.

But what’s brilliant about the vid is that it uses the greatest strength of the show, and one of the greatest word-of-mouth talking points (“How did that guy play so many different characters?”) as the vehicle to deliver the laughs.  So if you are laughing at the video, you are laughing at the same conceit used in the show.

On top of that, they ripped a story from the headlines (the Grammys), which is always a way to get to the top of Facebook Feeds (look for my blog on Brian Williams on Tuesday – I bet it has more likes than a non-topical story).

So enjoy the video, and enjoy the subtle marketing message you’re getting at the same time . . . and then start thinking about how you can do the same for your show.

Click here to watch.



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Fun on a Friday: Techies get all musical on us.

If you thought yesterday’s blog was a little nerdified, wait until you hear about this.

Every year, there’s this massive tech festival in Vegas called the Consumer Electronics Show.  This is where gadget freaks get their technical rocks off.  See, CES is where all the e-companies out there debut their latest toys from hover boards to iPacifiers and things you can’t even imagine.

It’s like getting a glimpse at the future, no DeLorean required.

And this show is huge . . . like bigger than Spider-Man huge.  Over 3,300 booths of gizmos span over 35 football fields of convention floor space.  That’s a lot of distance for a nerd to cover!

Wait, you still don’t understand what CES is all about?

Well, what if there was a musical to explain it all for you?  That’s a language you’d understand, right?

Well sweet Rodgers and Hammerstein, there is one!

Sit back and enjoy David Pogue’s CES: The Musical!  That’s right, Mr. Pogue, who is a tech writer for Yahoo (and a former Broadway Conductor), wrote a mini-musical and shot it just for people like you.

And seeing tech and musicals combined, well, it makes me all teary-eyed.

So on this Friday, even if you don’t have a solar powered laptop that makes you coffee and tickles your feet when you’re down, turn up your speakers and enjoy CES: The Musical!  (Email subscribers click here if you can’t see the video below!)



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Fun on a Friday: How to tell if you’re a musical nerd.

I’m a Musical Theater nerd.  I’ll admit it.

How do I know?  Well it might be because I used to frame every single Playbill . . . and ticket stub . . . and cut out the pictures of the cast from the inside of said Playbill to put with the ticket stub like some sort of Playbillian-nerd collage.

I only stopped because I started seeing so many shows per year that I didn’t have space for all those frames in my NYC starter studio apartment.

It also might be that I was one of the first posters on, the first message board for musicals . . . and it was there that I defended Andrew Lloyd Webber’s Aspects of Love like it was the Sweeney Todd of the 90s (I’ve smarted up since then, but I still think it’s better than history shows).

And it also might be that I “second acted” Falsettos like 17 times, once asked an 8 year old Daisy Eagan for her autograph, and used to stand around stage doors just to say “Have a good show,” to anyone that I saw enter.

There are many more signs that you might be an MT Nerd. Luckily, there’s a new video made by Alex Lewis that came out on Buzzfeed and is racking up views faster than Audra can rack up Tony Awards that can help you determine if you have what it takes to call yourself a nerd.

And if you are one?

Be proud.  You’ve got a lot of company.

Enjoy the video and enjoy this Friday!  (Email subscribers – if you can’t see the video below, click here.)




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Fun on a Friday: Bryan Cranston’s new one man show.

Shows about sports are usually hard sells.  When we’ve got females making the majority of the ticket purchasing decision, it’s easy to see why.  As much as I’d want to do Rudy The Musical, I won’t be after the rights anytime soon because my Mom would have no desire to see it (She’s my first focus group on all my shows).

Unless, of course . . . Bryan Cranston was in it.

Cranston can do anything.  And his Breaking Bad phenom status hasn’t gone anywhere.  Thankfully, his first stop after Walter went off to his final reward in one of the most watched season finales of all time, was Broadway, in last season’s All The Way.

And look!  According to this mini-documentary (which is actually one of the most lavish promos I’ve seen, especially for a network like TBS), Cranston is coming back to the stage with a one man show about . . . America’s favorite pastime . . . gossiping.  Nope, sorry . . . I mean, baseball.

What’s crazy about this video?  It’s almost hard to tell it’s a gag . . . because Cranston is so damn committed.

Man, would he make a great Jessup in A Few Good Men or what?

Enjoy the video. And enjoy your weekend.  (If you’re an email subscriber and you can’t see the video, click here.)

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Fun on a Friday: For Freshman Only

Calling all ‘shmen!

Don’t worry, no hazing happening here.  Just a fun video from Carnegie Mellon’s class of 2017 aimed at all those new BFA students around the country who are probably still shaking in their tap shoes as their first week on campus comes to a close.

What I love about this video is that it’s “user generated” content, instead of university generated.  I remember my first year at Tisch, and boy, I would have loved to hear how to survive my first year from students who had just gone through it.  I also remembering telling other people I was in a BFA program and getting that “What an easy degree!” look.  One dude even said, “You just sit around and play duck-duck-goose all day and then cry about your feelings!”

I wanted to punch him in the face and see how he cried about that!

It may seem like singin’ and dancin’ all day, but anyone who has been through it knows it’s intensive hours of study, combined with outside hours of rehearsal, as you work alongside some of the most talented people in the country as you wonder, “Am I good enough?”

So whether you’re a freshman yourself, or know someone who is, watch the vid.  And thank the students of CMU for lookin’ out for their own. (If you’re an email subscriber and you can’t see the video, click here.)


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