The two.

I’ve never been so happy that the last month of this year is flying by so fast.

“December, already,” someone said.

“Yes,” I said.  “Abso-effin-lutely, yes.”

Because every day that passes is a day closer to the vaccine, and to Broadway’s return.  (And the news this week was that we could see some shows in June and July!)

A quickly approaching 1st of the year, means a quickly approaching gift-giving holiday.  Just last week, we posted our traditional “Top 10” gifts for the Broadway theater lover (during a pandemic!).  I got a bunch of emails asking me to narrow that list down to one.  (I guess people are busier than ever and don’t even have time for Top 10s anymore!)

So this post contains our favorite TWO broadway holiday gifts for 2020.

Why two?  Well, I always like to overdeliver.  😉

But we wanted one “fun gift” and one “self-improvement” gift.  I believe that life has to be about improving oneself, mixed in with just as much fun.

That’s why our two favorite gifts this year are . . .

(And yes, both broadway gifts are stuff that we “produce.”  Because if we didn’t believe in them enough to promote them – we never would have made them!  There’s a lesson in this for you, by the way.  If ever you feel like you wouldn’t shout about your project from the rooftops . . . do NOT do it.)

1. THE IMPROVEMENT BROADWAY GIFT:  Cast of Mentors:  Short Sage Advice from 50 Broadway Superpowers.

This is my brand new book featuring excerpts from some of the smartest and most creative people on Broadway.  Everyone needs at least one mentor.  Now you have 50.  It’s the perfect gift because it doesn’t require reading it from front to back.  Let it sit on a desk or on a shelf and pick it up from time to time.  Let the words of these talented TheaterMakers inspire you to make more theater.  I know they’ve inspired me.  This book is for anyone who wants to make theater (actor, director, playwright, etc.) or anyone who wants to appreciate the process of making it (fan, investor, etc.)  Get it here.

2. THE FUN BROADWAY GIFT:  Be A Broadway Star Board Game

The classic is back!  Our Be A Broadway Star board game is one of the best selling Broadway gifts on Amazon.com.  And has been for almost ten years!  And it’s perfect for the Broadway family that can’t go see a Broadway show.  It’s a little charades and a little Life, with a dash of “celebrity” for an extra dose of fun.  It’s also a no-brainer gift for anyone who loves theater.  The young folks love it.  Put it this way.  If you have a kid who is on TikTok, get them this game.  Huge points.  And 210 rave reviews can’t be wrong.  Get it here.  And have a Broadway blast while you’re stuck inside this holiday season.  (Do get yours quick – demand has already shot up this year as I’m sure you can imagine.  We will sell out.)

The clock is tickin’ on this damn Covid.  These two gifts will help pass the time even faster.  Until, soon enough, it’ll be “Places, please!”

 

[Take This Survey – Win $500] It’s The “When do YOU think Broadway will come back?” Game!

Yesterday, I announced that I will reveal my predictions for when Broadway will come back, how our box office will respond, and what this means for our Artists and our Audience.  I’ll reveal my opinions in a 3-part video series which you can learn more about here.

But today?

Today, let’s try and have some fun with this very tough topic.

You ready . . .

(Insert my “game show” voice here . . . )

“Who wants to win $500???!!???!!!”

Today, we’re announcing The “When Do YOU Think Broadway Will Come Back” Game! 

And the reader of mine who guesses the date that is closest to WHEN Broadway shows start performing again (and all it takes is ONE show) will win a $500 Amazon gift card. 

To enter, click here.

A few rules:

  • Price is Right rules apply.  The person who gets the closest to Broadway’s actual return without going over wins.
  • Only one show needs to open to indicate that Broadway is open.  However, that show must be open-ended, or have a run of more than 8 weeks.  (One nighters, etc. do not apply.)
  • There is a tiebreaker question.  See the survey here.
  • If there is a tie on the tiebreaker question, the winners will split the gift certificate.
  • Other restrictions may apply.

Ok?  You ready???

Here we go!

Enter The “When Do YOU Think Broadway Will Come Back” Game! now!

P.S. Yes, this is about having a little fun, and putting $500 in someone’s pocket.  But I’ll tell you a little secret.  It’s also about research.  You can bet I’m going to interpolate this data into my first video in my predictions of when Broadway will go back.  Click here to make sure you see the results, because I’m only revealing them here.

TODAY: All Proceeds from our Be A Broadway Star Board Game go to the Actors Fund.

I’ve been getting a bunch of emails and tweets and Instagrams from folks around the world telling me that one of the things they’ve been doing during their shut-in is play our board game, Be A Broadway Star.

And we’re so glad that our game is able to bring a little Broadway to you since you can’t go to Broadway.

Since the game is putting some smiles on people playing it during this @#$%-ass times, we wanted to do a little something to help put some smiles on the folks who inspired it – all those journeymen and journeywomen in our business, from the actors to the musicians to the writers – especially those who might need a little assistance in the coming weeks.

So today, all proceeds from the sale of our game go to The Actors Fund, that fantastic charity that was built for times like these.  (Well, nothing was built for times like these – but if we all do a little something for The Fund – maybe they’ll be more prepared for the many actors and other theater makers who will need it).

If you don’t have the game, get it here today, and you’ll help make a difference for a performer, designer, director, etc, tomorrow.

It’s a great stuck-inside activity for kids and teenagers . . . and for you adults, there is even a drinking game version.

Get yourself something fun to do and make a difference in the process.  Click here.

Thanks.

It’s gonna be “Game Night” on Broadway. What’s next?

The corporations are coming!  The corporations are coming!

First it was Disney, which made the most sense since their properties were already musicals (with musical theater writing teams, by the way).

Then it was the movie companies.

And when one of those movie companies (hint – it rhymes with Schmuniversal) announced that its biggest Broadway show (hint – it rhymes with Wicked) would be its most profitable property of all time (yep, beating the movies) . . . other companies that have toes in the the entertainment waters starting showing up on our shores.

It looks like this season we’ll see a TV show become a Broadway extravaganza when SpongeBob, which just opened in Chicagofinds a theater (and something tells me that no matter how crunched we are for theaters, somehow Viacom/Nickelodeon will be granted a home).

And I’ve already blogged about the music companies starting to push their way onto our playground . . . which makes sense, since jukebox musicals have sold a butt-ton of tickets in the last two decades . . . and lots of albums to go with it.

But Monday morning, another big corp made their Broadway dreams known to all when they announced a partnership with a NY Producing company to develop a property to the stage.

Get ready for . . . Monopoly The Musical.

And no, no, this isn’t a musical about the Theater Owners (Hey yo!  I’ll be here all week!  That is, unless one of the Theater Owners has me thrown into the Hudson!  But seriously folks!  No seriously, folks, #ProtectMe).

This isn’t the first time that a board game has become a stage musical actually.  Clue The Musical was Off Broadway in the 90s and still pops up on the stock and amateur circuit from time to time.

But this is the first time a board game will come with a powerhouse company like Hasbro behind it (the company behind the Transformers movies) and its millions and millions of dollars behind it (and that money won’t come in orange and blue and have little trains on them).

What’s exciting about moves like this is how Broadway is now becoming not only a part of a big brand’s extension, but a sought after part of a brand’s extension.

In other words, we’re becoming popular.  We’re like the smart girl in an 80s movie who the popular kids used to cheat off of . . . and now, we’ve taken out our scrunchie, whipped off our glasses, and bam . . . we’re hot.  And people actually want to take us to the prom!

And what Hasbro is doing that deserves extra special props is that they are partnering with a veteran in our biz to develop their material . . . in this case, the super-smart and ultra-hip Araca Group (Urinetown, Disgraced, and every t-shirt that Wicked has ever printed).

So this is a good thing . . .

But, thinking a bit long term for a second . . .

What we’re going to have to be a bit afraid of is that, you see, unlike Hollywood, there are only so many shows that can exist on Broadway at one time.  And we’re already spatially challenged.  Hollywood can produce as many features as there are producers to produce them.  Same thing with the game market.  On Broadway, producers are limited by the number of theaters available.

And like Viacom, it’s going to be hard telling Hasbro to go play their games by themselves.

So what happens to the new original plays . . . the new original musicals?  What happens the next time a Hamilton comes along?

I’m not quite sure.  I’d like to think we’ll always find a place for new works, but that’s going to be harder as Broadway becomes more and more a place for big studio productions.

Oh, and one more prediction before I go for that swim in the Hudson . . . the next big player to get into our game . . . will be a video game company.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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FUN STUFF:

– Need help Getting Your Show Off the Ground? Sign up for my online seminar on 6/29! Click here to purchase a participant spot. Click here to purchase an audit spot.

– Win two tickets to White Rabbit Red Rabbit Off-Broadway!  Click here.

– Get everything you need to help get your show off the ground when you join TheProducersPerspectivePro for free.  Join the club today.

A simple savings game for your show, your business, and your life.

When it comes to spending money for shows, my philosophy is this . . . get the very best, for the very least.  Simple, right?  Get the best for the audience, and save the most for the investors – it’s the secret of coming in under budget and producing a great show.

Harder done than blogged, for sure.  So here’s a fun little game that I play every day on my shows, with my company, and even in my personal life.

It’s called “Save 10/Make 10”!  (Or as your budgets get bigger, “Save 100/Make 100,” and you keep adding zeros.)  Ready to play?

Here are the simple rules.

Every day you try to find a way to save $10 or make $10 that you wouldn’t have saved or made unless you thought about it.  So if this were your personal life, maybe it would be not going to Starbucks one day.  Or just ordering a tall instead of a venti.  There’s a couple bucks.  Maybe you walk to work instead of the subway.  And so forth.  You’ll save $10.  Do that every day and ch-ching.  You’ll save $3,650 a year.  At the same time, you look at seeing how you can make $10 a day.  Do you put something on eBay?  Do you ask your boss for an hour of OT?  What can you do to make just a few extra bucks?  If you can figure out a way to make $10 a day, then you’ll add $3,650 to your bottom line.

By saving and making, you’ve just changed your life to the tune of $7,300 a year.  Not bad, huh?

On a show, do you look at cheaper batteries for your microphones?  Print a program that’s a page less?  Check out cheaper dry cleaners?

And to make a few extra, is there a VIP ticket to add to your ticket menu?  A new piece of merch to sell?  Do you make some calls to potential group buyers yourself?

Doesn’t take much to add $73,000 to a show’s bottom line (“Save $100/Make $100″”).

You won’t always win this little savings/making game.  Some days you’ll save/make more than others.  But either way, it puts you in the right frame of mind every day to constantly be looking for the most efficient ways to run your shows, your business and your life.

Try it today.  It will work.  And it’s the perfect example of how setting a small, achievable goal in the short term and then repeating it can be much more effective than setting a larger goal for the long term.

Because it’s often a small change that can add up to a heck of a lot more than just spare change.

Good luck!

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

– – – – –

FUN STUFF:

– Want to learn the ins and outs of Broadway Investing? Click here to sign up for my Broadway Investing seminar on 6/20.

– Listen to Podcast Episode 22 with Broadway Producer, Kevin McCollum!  Click here.

– Win 2 tickets to Clinton The Musical Off Broadway!  Click here.

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