Who is the Broadway Investor? The Infographic. Finally!

I’ll admit it.  I’m obsessed with infographics.  I like reading ’em.  And I like making ’em.  Ok, truth time, I like telling my Assistant, Dylan, to make them.  🙂

Since I got addicted, we’ve made some really cool IGs (that’s how us cool people who make their Assistants make infographics refer to them, BTW).  There was the one about Tony Award winners.  There was the one about recouped musicals.

And then there was the one about the makeup of the typical Broadway Investor.

Wait a minute.  We didn’t do that one!  Newman!

But it’s not too late, right?  No!  It’s never too late.  I just read Vera Wang didn’t enter into the fashion industry until she was 40.  Rodney Dangerfield broke through at age 46.  And good ol’ Colonel Sanders didn’t start frying chicken until he was 62.  So it’s certainly not too late to post an infographic!

A year ago we announced the results of the first ever Broadway Investor survey.  But go ahead, look at it.  The results looked so boring.  So non-info-graphic-y.

Not anymore!

Below is our Broadway Investor infographic.  Use it to help focus your search for investors for your show.

Investor Demogaphics (2)

P.S.  I’ll bet this post gets more views and shares than the previous post with the same information, just presented differently.  Remember that when you’re trying to get something out into the world.

And stay tuned for more Infographics.  I’m keeping Dylan busy this summer.

 

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So close I can taste the tax breaks.

If you asked Producers in town what they’d ask for if the genie from Aladdin came down and granted them three wishes, they’d probably say . . . lower stagehand costs, no discount tickets, and tax breaks for Broadway Investors.

Yesterday, they’d all be pipe dreams.

But today, one of them is getting closer and closer to reality.

And no, the BroadwayBox isn’t closing up its e-shop, and no, the stagehands aren’t rolling back to 1970’s wages.

But tax breaks, well, now we’re talking.

Yesterday, Sen. Charles Schumer from NY announced a bipartisan plan to get our strong-spined Broadway Investors the tax breaks they so deserve.  Schumer’s argument is the same that we’ve all been screaming for years.  “You do it for film and TV, why not Broadway?!?”

And yeah, why not?

Well, the contrarian argument against the tax break is that Broadway can’t go anywhere, so they don’t have to give a tax break . . . because there is no threat of losing the business, unlike film which can take its business and its economic impact anywhere.  Oh, and by the way, Broadway is booming, and all its theaters are full, so it’s not like we need that many more shows because we can’t even get ’em up, even if we wanted to.

That’s what Schumer’s opponents will argue, anyway.

But we know that Broadway won’t always be boomin’.  And we know we’re losing business to the UK.  And that the UK is kicking our ass in developing new, adventuresome work, because of all the money that goes to its non-profits.

If we want to stay the theatrical capital of the world, we have to guarantee that our capital stream continues to flow.  And tax breaks are part of that answer.

Support Schumer.  Send him a note on his website.  And send a note to the other Senators while you’re at it.

And I’ll keep you updated on how the bill is progressing.  I promise.

 

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Another step forward for online Broadway Investing.

Yesterday was a big day for the Broadway Investing underworld.

I say “underworld,” because it wasn’t too long ago that in order to invest in a Broadway show, you had to know a guy who knew a guy.

Broadway Investing has been a secretive subculture for decades (which is ironic considering its risk – you’d think we’d let and want anyone willing and able to jump into our fray).  But over the last several years, thanks to the gobs of information you can find on the internet, and certain high profile stories including my crowdfunded Godspell and the JOBS act,  more and more investors from around the world have said, “Hey, I’d like to invest in Broadway.  Can I play?”

Yesterday, the Producers of the upcoming revival of On The Town, invited everyone with internet access to join the unflappable army of Broadway Investors through an online portal.

Ok, that’s not exactly true.  Everyone with internet access can view the portal, but to make an investment in On The Town or any of the other Broadway shows that I expect will be offered in the future, you have to be an accredited investor (you can read the definition of accredited investor here.)

This accredited investor portal concept has been used in other industries, but this is the first time we’ve had one for Broadway shows.  And for this first portal to have such a high profile production such as On The Town as the site’s “IPO” (if you will) is a coup.

I remember a number of folks in the Broadway Biz whispering about what I did with Godspell and how inviting the world into what we did was not “the best thing for Broadway.”  So I’ve got a feeling that the Producers behind this new platform (Howard and Janet Kagan) are probably getting whispered about today.

But I’ve gotta applaud ’em.  They’re using new technology and new legislation to help bring our industry into a new era.

What could be wrong with that?

 

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How to get on a Broadway Producer’s investor list.

One of the reasons I crowdfunded Godspell years ago was because I had this theory.  I believed that there were throngs of people in the world who were interested in investing in Broadway shows, but they just didn’t know how to do it.

Based on the response we got to our initial offering, I’m thrilled to say that my theory proved correct.  I know, I know, when you’re out there raising money for your show, it seems like an investor is like the holy grail . . . a whispered about myth just around the next bend, and you might grow old never finding it.

But they are out there.  Trust me.  I talk to potential new investors all the time.

And interestingly enough, one of the questions I get asked the most by new potential Broadway investors who have taken my seminar is, “How do I get on a Producer’s investor list?”

I swear, it’s true!  Sure, they ask about risk, and how they can make money (it’s possible, I swear), but so many first time investors are already educated enough about the risks and are interested in getting started that they just want to jump in the water.

Maybe that’s you?

If it is, here are the simple steps that I recommend you take in order to get on a Broadway Producer’s investor list.

1.  IT’S ABOUT TASTE

I always recommend that Broadway investors should invest in shows that they love.  As I often say, Broadway shows are like your kids.  They’re expensive, and sometimes they’ll disappoint you.  But because you love them, it doesn’t bother you as much.  In order to find shows you love, you want to invest with a Producer who has similar taste as you.  So, go see shows.  Lots of them.  And when you find one you like, take a look at the title page of the Playbill and check out the names at the tippity top of the list of Producers (The names at the Top are usually the lead Producers, and the ones in the middle/bottom tend to be aggregators or bundlers).  Circle those names.  Then when you get home, point your browser to IBDB.com or PlaybillVault.com, type in that producer’s name and see what other shows he/she has produced.  If you like what you see, you found one.  Put that Producer on your list and proceed to step two.  (Bonus Tip:  Whenever possible, invest with the Lead Producer on a show.  Nothing against aggregators or bundlers – I do it once or twice a year myself, but it is more beneficial to go straight to the top if you can.)

2.  REACH OUT, REACH OUT AND TOUCH SOMEONE

Once you’ve got a list of Producers that have similar taste as you, you’ve got to make contact with them.  Ready for this super stealthy tip?  Call ’em.  Sure, you may not get through, so just leave a flattering message with the assistant that goes something like this, “Hi.  I’m a fan of NAME OF PRODUCER’s work.  And I was wondering if you could put me on your list as a possible investor for future shows?  Do you need anything from me in order to get on that list?”  I don’t know of a Broadway Producer in town that would NOT put you on a list getting a message like that.  It doesn’t guarantee you’ll get a call back (but more often than not I bet somebody at the Producer’s org calls you back), but you may get invites to readings, etc.  And in addition to calling (yep, this is not an “or” this is an “and” to-do), you should see if you can find an email for the Producer and drop them an e-line.  You should also link up on LinkedIn, friend ’em on Facebook, etc.  And hey – if you know they are producing a show that’s in previews, go see the show.  You may get a handshake and be able to tell them you want on their list in person.

3.  YOU GOTTA START SOMEWHERE

Most Broadway Producers have an unwritten rule about who gets their first offers for shows.  Usually, a Producer will give anyone who has already invested with them the first look at new projects.  So, if you’re expecting that you’re going to get the lower-risk, big star driven shows on your first time out, think again.  Those shows are rare, so we usually give them to the investors that have been the most loyal, or have taken hits on other shows, so they can recover any losses (investing in Broadway, like the stock market, is about the long term – I encourage my investors to invest like they are playing blackjack – you don’t play one hand and walk away, you play out the shoe.)  What this means, is that if you want to get on the list of certain Producers, if you want to get offered the lower risk shows in the future, then you may need to take bigger risks when you start out.  You don’t get offers for IPOs when you just start investing in the stock market.  So you probably won’t get offered Hugh Jackman shows on your first time at bat either.  But don’t worry, those shows may be lower risk, but they often don’t return as much either.  So don’t wait for the perfect opp that you think guarantees you a return.  Just get started.  And you’ll find the types of shows you are offered may only improve over time.

See that?  Pretty simple, right?  No GPS required.  But finding the right Producer to invest with is super important, just like finding the right financial advisor.  You want someone who understands what you are looking for, someone who gives you the attention you want, and someone you are going to stick with for awhile.  I always tell my investors that I will have a Wicked someday.  I just don’t know exactly when that’s going to happen.  So you’ve got to invest with me for the long term.

Good luck in your search.

 

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Who is the Broadway Investor? Survey results revealed!

Back in October last year, we launched the very first Broadway Investor survey, with the sole goal of trying to determine just who, who, who is the Broadway Investor (click here to read the original post).

We wanted to find out where Broadway Investors were from, what they did for a living, and why, why, why they chose to invest in Broadway.

Well, the results are in.  Thanks to you spreading the word out wide, we assembled quite a nice sized sample group of Broadway Investors, and I’m now ready to publish the results!

Are you ready to see the demographics of the Broadway Investor?  Here we go . . .

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BROADWAY INVESTOR DEMOGRAPHICS

Gender:
Male – 64.8%
Female – 35.2%

Age:
18-24 – 3.1%
25-34 – 10.3%
35-44 – 17.3%
45-54 – 30.8%
55-64 – 27.8%
65-74 – 8.9%
75+ – 1.8%

Race/Ethnicity:
White/Caucasian – 94.3%
Black/African American – 1.2%
Hispanic/Latino – 2.5%
American Indian/Alaska Native – 0%
Asian – 2%
Native Hawaiian/Other Pacific Islander – 0%

Religious Affiliation:
Christianity – 43.2%
Judaism – 25.7%
Hinduism – 0.7%
Buddhism – 1.7%
Atheism – 7.9%
Agnostic – 14.3%
Islam – 0%
Other – 6.5%

Marital Status:
Single – 31.3%
Married – 48.4%
Domestic Partnership – 12%
Divorced – 6%
Widowed – 1.3%
Separated – 1%

How many children do you have?
1 – 10.6%
2 – 18.3%
3 – 8.1%
4+ – 5.6%
None – 57.4%

Orientation:
Straight – 68.6%
Gay/Lesbian – 27.9%
Bisexual – 3.5%
Transgender – 0%

Job Field:
Accounting/Finance – 11.7%
Advertising/Marketing – 5.4%
Arts/Entertainment – 34.4%
Education – 5.4%
Engineering – 1.3%
Environment and Natural Resources – 0.7%
Fitness – 0.0%
Food/Culinary – 1.3%
Government/Politics – 1.0%
Health Care/Medicine – 5.0%
Human Resources – 1.7%
Insurance – 1.0%
Journalism – 2.0%
Law/Criminal Justice – 5.7%
Military – 0.0%
Psychology/Social Work – 0.0%
Real Estate – 2.0%
Retail – 0.7%
Sales – 1.7%
Sciences – 1.3%
Sports – 0.3%
Technology – 2.7%
Tourism/Hospitality – 0.3%
Travel – 0.7%
Visual Art/Design – 1.0%

In how many shows have you invested?
1 – 21.2%
2-5 – 50.0%
6-10 –16.0%
11+ – 12.8%

On average, what dollar amount do you invest in a Broadway show?
Under $10,000 – 22.1%
$10,000 – $25,000 – 38.9%
$25,000 – $50,000 – 20.0%
$50,000 – $75,000 – 6.3%
$75,000 – $100,000 – 5.3%
$100,000 – $200,000 – 3.2%
$200,000 – $500,000 – 4.2%
$500,000+ – 0.0%

How many commercial investments in theater have you made in the past 24 months?
None – 20.7%
1 – 41.5%
2-5 – 32.8%
More than 5 – 5%

What percentage of your total net worth does your theater investment represent?
Less than 1% – 49.5%
Between 1-5% – 34.2$%
Between 6-10% – 12.9%
Over 10% – 3.4%

For which of the following reasons do you invest in theater?
Enjoy supporting the arts – 82.8%
Industry Perks (tickets, parties, etc.) – 43%
Strong ROI Potential – 23.4%
As an alternative asset class – 14.8%
As a network tool – 22.7%
As an education towards deeper involvement – 39.9%
As a cashflow investment – 11%
Other – 12.4%

How would you describe your overall risk appetite for your entire portfolio?
Very conservative – 10%
Conservative – 21.1%
Moderate – 50.9%
Aggressive – 17%
Very aggressive – 1%

What other types of investments or monetary donations do you make?
Animal rights organizations – 23.1%
Antiques – 6.8%
Art (collectibles) – 26.7%
Bonds – 34.2%
Coin collections – 4.3%
Comic book collections – 3.6%
Disaster relief   – 29.9%
Educational institutions – 42.3%
Environmental organizations – 18.9%
Hedge funds – 10.0%
Human rights organizations – 36.3%
Jewelry – 10.3%
Medical organizations – 24.2%
Military organizations – 4.3%
Museums – 29.9%
Mutual funds – 55.2%
Political parties – 29.9%
Real estate – 37.4%
Religious organizations – 25.3%
Restaurants – 6.4%
Small/local businesses – 13.5%
Start ups – 16.0%
Stocks  – 65.1%
Thoroughbred horses   – 2.5%
Other – 12.1%

Overall, have your Broadway investments been profitable?
Yes – 23.8%
No – 61.3%
I Don’t Know – 14.9%

Overall, have you enjoyed your Broadway Investing Experience?
Yes – 85.2%
No – 5.5%
No opinion – 9.3%

Will you invest in a Broadway show again?
Yes – 57.8%
No – 2.1%
It Depends – 40.1%

What is your current household income?
Under $100,000 – 8.4%
$100,000 – $250,000 – 26.9%
$250,000 – $500,000 – 22.2%
Above $500,000 – 28.7%
Prefer not to answer – 13.8%

What is your approximate net worth?
Under $1,000,000 – 22.1%
Between $1,000,000 – $2,500,000 – 31.6%
Between $2,500,000 – $5,000,000 – 12.5%
Between $5,000,000 – $10,000,000 – 15.4%
Over $10,000,000 – 18.4%

Where did you grow up?
AR – .41%
CA – 6.58%
CO – .41%
CT – 3.29%
DC – .82%
FL – 2.06%
GA – .41%
IA – .82%
IL – 5.76%
KY – .82%
LA – .41%
MA – 2.05%
MD – 2.88%
MI – 1.65%
MN – 1.65%
MO – 2.88%
NC – .41%
NE – .41%
NH – .82%
NJ – 11.11%
NM – .41%
NY – 32.1%
OH – 2.06%
OK – .82%
PA – 4.94%
PR – .41%
RI – 1.23%
SC – .41%
TN – 1.23%
TX – 2.06%
VA – 1.23%
WA – .41%
WI – 2.47%
Australia – .41%
Canada – 2.06%
England – .82%
Germany – .41%
Israel – .41%
Spain – .41%

Where do you currently live?
CA – 9.65%
CO – 1.54%
CT – 3.08%
DC – .77%
FL – 2.7%
GA – 1.16%
IL – 3.47%
KY – .39%
LA – .77%
MA – 3.47%
MD – 1.93%
ME – .39%
MN – 1.16%
MO – 1.54%
NC – .77%
NE – .39%
NJ – 10.81%
NY – 47.49%
OK – 1.54%
OR – .39%
PA – 1.16%
TN – .39%
TX – .77%
VA – .77%
WA – .39%
WI – .77%
Australia – .77%
Canada – .77%
Germany – .39%
Spain – .39%

What is the highest level of education you have completed?
Some High School – 0.9%
High School Graduate or Equivalent – 0.8%
Trade or Vocational Degree – 0.5%
Some College – 7.9%
Associate Degree – 2.4%
Bachelor’s Degree – 42.4%
Advanced Degree – 46.1%

Which of the following best describes your employment status?
Employed Full-Time – 49.2%
Employed Part-Time – 5.8%
Self-Employed – 31.6%
Unemployed and looking – 2.6%
Unemployed and not looking – 0.7%
Student – 1.4%
Retired -9.7%
Unable to work – 0.0%

What is your political affiliation?
Republican Party – 15.9%
Democratic Party – 54.7%
Libertarian Party – 2.2%
Green Party – 0.4%
No affiliation – 19.2%
Prefer not to answer – 4.3%
Other – 3.3%

How often do you travel (for pleasure)?
Once a year or less – 10.9%
Twice a year – 21.9%
Three-four times a year – 36.9%
Five+ times a year – 30.3%

What type of cell phone do you own?
Regular mobile (not a smartphone) – 9.4%
Android – 17.6%
iPhone – 64.7%
Blackberry – 7.2%
Windows Mobile – 0.4%
Don’t have a mobile phone – 0.7%

What is your main source of news?
Television – 54.2%
Online news sites – 75.8%
Social Media – 33.2%
Print – 49.1%
Radio – 27.4%
Word of mouth – 14.1%
Other – 2.2%

Have you acted or performed before?
Yes, professionally – 28.1%
Yes, as a hobby – 35.4%
No – 36.5%

How many theatrical performances have you seen in the last year?
0 – 2.2%
1-5 – 15.5%
6-10 – 22.3%
11-15 – 16.5%
15+ – 43.5%

What is your favorite musical? (The top 5 answers to this question in order were . . .)
Les Miserables
Wicked
A Chorus Line
West Side Story
Pippin and Sweeney Todd – tied

What is your favorite play?  (The top 5 answers to this question in order were . . .)
Death of a Salesman
Who’s Afraid of Virginia Woolf?
August: Osage County
Noises Off and The Glass Menagerie  – tied
Macbeth, Our Town and War Horse  – tied

What is your favorite movie? (The top 5 answers to this question in order were . . .)
The Godfather
The Sound of Music
The Wizard of Oz
Singin’ in the Rain
Casablanca

What is your favorite TV show? (The top 5 answers to this question in order were . . .)
Breaking Bad and Homeland – tied
Scandal
The Good Wife
The West Wing
Downton Abbey, Law and Order: SVU, Mad Men and The Big Bang Theory – tied

How would you describe yourself?
Dependable – 79.2%
Creative – 62.6%
Generous – 61.1%
Enthusiastic – 60.8%
Independent – 60.8%
Confident – 60.4%
Ambitious – 55.1%
Cheerful – 52.5%
Happy – 52.5%
Realistic – 52.5%
Adventurous – 50.6%
Optimistic – 50.2%
Imaginative – 49.8%
Flexible – 49.4%
Successful – 48.3%
Charismatic – 46.0%
Assertive – 43.4%
Energetic – 43.0%
Decisive – 40.4%
Self-Assured – 38.9%
Idealistic – 36.6%
Humble – 33.2%
Trusting – 30.2%
Extroverted – 27.2%
Precise – 24.5%
Impulsive – 24.2%
Aggressive – 20.8%
Relaxed – 20.0%
Frugal – 18.9%
Picky – 18.5%
Serious – 18.5%
Meticulous – 17.7%
Shy – 15.8%
Introverted – 15.1%
Reserved – 14.0%
Unbiased – 9.8%
Rebellious – 8.7%
Dependent – 6.0%
Passive – 5.3%
Pessimistic – 3.4%
Unhappy – 0.8%

What are some of your other interests?
Travel – 57.4%
Cultural events – 54.7%
Reading – 53.6%
Film – 52.8%
Museums – 48.3%
Television – 48.3%
Food/Wine tasting – 43.0%
Fitness/Health – 36.6%
Exercise – 35.5%
Animals – 30.9%
Cooking – 30.6%
Writing – 28.3%
Visual arts – 26.4%
Dance – 25.7%
Volunteering – 25.7%
Sports – 24.9%
Shopping – 23.4%
Orchestra/Symphony – 21.9%
Outdoor activities – 19.6%
Photography – 18.5%
Word puzzles – 17.7%
Gambling – 17.4%
Opera – 16.6%
Recreational sports – 16.6%
Logic puzzles – 16.2%
Yoga/Meditation – 15.1%
Golf – 14.3%
Baking – 13.2%
Foreign languages – 12.5%
Crafts – 10.6%
Gardening – 10.2%
Magic – 10.2%
Religious events – 9.1%
Adventure sports – 8.7%
Boating/Sailing – 8.7%
Sewing/Knitting – 7.9%
Astrology – 7.2%
Blogging – 7.2%
Astronomy – 6.8%
Comics – 6.4%
Horseback riding – 6.0%
Camping – 5.7%
Fishing – 5.7%
Genealogy – 5.7%
Poetry – 5.7%
Video games – 5.3%
Martial arts – 4.9%
Woodwork – 3.8%
Bird watching – 2.6%
Hunting – 2.3%

Which of the following hotel frequent guest programs are you an active member of?
Best Western – 5.4%
Choice Hotels – 6.5%
Crowne Plaza – 7.7%
Hilton – 40.8%
Holiday Inn – 11.5%
Hyatt – 20.0%
La Quinta – 3.5%
Kimpton Hotels – 9.2%
Marriott – 45.8%
Starwood – 41.5%
Wyndham – 12.7%
None – 23.1%

Which of the following frequent flyer programs are you an active member of?
Alaska Airlines – 4.9%
American Airlines – 52.2%
Delta – 44.8%
JetBlue – 31.3%
Lufthansa – 2.2%
NetJets – 0.4%
Southwest Airlines – 18.7%
Spirit Air – 3.0%
United Airlines – 50.0%
US Airways – 22.0%
Virgin – 17.5%

– – – – – – – – – – – – – – – – – – – –

And that’s the survey!  Phew!  Lots of data there, right?

So what do you think?  Is the Broadway Investor who you thought they were?  Anything surprise you?  Not surprise you?

You know what surprised me?

I’ll tell you . . . on Monday.

Read my Monday blog for the 3 Things that Surprised me from my Broadway Investor Survey.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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