What’s in a Broadway Marketing Campaign anyway?

You’ve all seen Broadway ads . . . on TV, on billboards . . . maybe you’ve even received an email about a discount from some 3rd party like Playbill.  Or, maybe you’re even more special and you’ve received a flashy, full-color, two-fold, direct mail piece in your actual mailbox!  (Whatever show sent you that …

Read More

The revival of The Front Page revives the deadline.

Charles Isherwood jinxed it. During my podcast with The New York Times Critic, I asked him whether he thought we would ever go back to the good ol’ days when Critics actually reviewed opening night performances, instead of coming to a preview several days ahead of their review-filing deadline. His answer was a definitive “No, that’s not …

Read More