Broadway Grosses w/e 2/17/2019: More Chill, More Money.

The following are the Broadway grosses for the week ending February 18, 2018.
The Broadway grosses are courtesy of The Broadway League
Read more here:

Podcast Episode 178 — Broadway Licensing President, Sean Cercone

If you listen to this podcast, in the midst of Sean’s passion for our art form, you’ll hear a lot of data and stats roll off his tongue like he was a baseball nerd talking about the batting averages and RBI stats for the Yankees.

He chats about the # of high schools in the US, the percentage of licensing in the global market, etc., etc.  His approach to licensing is firmly based on market research and data and how he can use that to get more theater into the world.

And it’s working.

Broadway Licensing has only been around a few years, but they are already making their mark and acquiring titles like crazy.  And his data-driven approach is why I gave him the rights to this show, which is already starting to light up the licensing market.

Licensing is such an ENORMOUS part of the Broadway economic model, yet it’s one we don’t think about enough when launching our shows, which is why I wanted Sean on the podcast.

Listen in to hear us chat about . . .

  • The biggest pain points of theaters around the world who want to license properties.
  • Should we release our titles to the subsidiary market earlier than we have been?
  • Can I show make a big splash in licensing that never plays NYC at all?
  • The most important characteristics of a popular show in the high school market.
  • How to market a show for licensing.

And his answer to my Genie question is so unexpected for a numbers guys like him.  Listen in to hear his heartfelt response.

And here’s to your shows getting licensed as often as Oklahoma!

Click here for my podcast with Sean.

Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)

Download it here.

The Broadway Producer Pick List for 2018!

It’s that time of year, readers!  It’s Producer Pick List time!

Don’t have a @#$%ing clue what I’m talking about?

Ok, let me recap.

We get a ton of scripts submitted to us here at the office from all sorts of folks . . .  agents, friends, investors, PROs, and cold submissions too (although we’ve had to turn those off for a bit as we catch up on all of the ones that have come in from years past).

We can’t produce them all.  Heck, it’s hard to produce even a few.  (Truth be told – more often than not submissions don’t end up getting produced.  Instead, writers from submissions go on our list of folks to track and meet with for future projects – and we’ve hired a bunch of people that way.)

But just because we don’t produce them doesn’t mean the submissions aren’t good!  In fact, we’ve stumbled on some GREAT ones.

We hated not giving some recognition to these unproduced plays and musicals, so . . .  we started a list of the Top 10 Unproduced Plays Or Musicals We’ve Read This Year . . . also called The Producer Pick List!  (See here for the original post about The List from back in 2016.)

And so . . . our list for 2018 is below, along with links to the material from each show, all for your reading pleasure.

Our hope is that while we can’t produce these right now . . . one of you just might!

Congratulations to everyone on the list and here’s to productions for all of them in 2019!

  1. A Green Umbrella by Loren Lester and Jeffrey Silverman
  2. Bonhoeffer the Musical by Scott Wilkinson and Richard John Lewis
  3. Girl from Treblinka by Leonard David Stone
  4. Leveling Up by Deborah Zoe Laufer (directed by Wendy C. Golberg)
  5. Mary Marie by Chana Wise and Carl Johnson
  6. Michael Collins by Joshua Salzman and Ryan Cunningham
  7. Poor Players by Ron Kaehler
  8. Scotland, PA by Adam Gwon and Michael Mitnick
  9. The Secret Court by Tony Speciale and members of Plastic Theatre
  10. The Sycamore Street Kite Flying Club by Juliana Jones and Roy M. Rogosin


Want to submit your script?  Click here to sign up to be notified when we are accepting scripts again.

My Whiteboard Workshop Episode #14: The 3 Keys to a Super Demo

Watch this episode of the White Board Workshop for my “3 Keys to a Super Demo” for your musical!

I hope you enjoy and if you do, share it.  And if you want to see the past thirteen episodes click here.

For more tips like these, check out  The Producer’s Perspective PRO!



Broadway Grosses w/e 2/10/2019: A Slight Uptick in Grosses Sets the Stage for the Spring Season

Grosses this week were up by about 4% and attendance was just slightly higher improving by 5%. Overall, most shows posted increases. The biggest jumps came from Phantom of the Opera, Kinky Bootsand Beautiful.

As the industry preps for several new plays and musicals to open this spring, we received word last week that Anastasia will play its final performance on March 31. It won’t be in time for something to open this season, but I would expect an announcement soon from the next tenant.

You can find the rest of the figures below, courtesy of The Broadway League:

Show Name GrossGross  TotalAttn  %Capacity AvgPdAdm
ALADDIN $1,141,386.20 13,483 97.59% $84.65
ANASTASIA $545,061.30 7,888 86.26% $69.10
BEAUTIFUL $682,323.09 7,816 95.22% $87.30
CHICAGO $617,923.65 7,728 89.44% $79.96
CHOIR BOY $379,818.55 4,739 92.99% $80.15
COME FROM AWAY $911,699.90 8,495 101.52% $107.32
DEAR EVAN HANSEN $1,205,216.25 7,964 101.17% $151.33
FROZEN $1,289,423.60 13,064 96.97% $98.70
HAMILTON $3,108,317.00 10,757 101.79% $288.96
HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO $1,947,680.50 12,976 100.00% $150.10
KING KONG $724,935.43 10,759 77.38% $67.38
KINKY BOOTS $740,858.20 8,653 75.96% $85.62
MEAN GIRLS $1,010,515.38 9,240 94.29% $109.36
MY FAIR LADY $869,481.50 7,509 87.80% $115.79
NETWORK $1,025,682.98 7,120 100.21% $144.06
PRETTY WOMAN: THE MUSICAL $825,294.60 8,099 86.68% $101.90
THE BAND’S VISIT $528,202.00 7,297 87.79% $72.39
THE BOOK OF MORMON $1,018,885.00 8,567 102.28% $118.93
THE CHER SHOW $1,004,437.50 10,315 93.43% $97.38
THE FERRYMAN $786,854.71 7,175 88.02% $109.67
THE LION KING $1,742,668.00 13,495 99.46% $129.13
THE PHANTOM OF THE OPERA $813,236.68 10,461 81.47% $77.74
THE PROM $527,155.25 6,802 81.36% $77.50
TO KILL A MOCKINGBIRD $1,539,570.51 11,643 101.42% $132.23
TRUE WEST $528,398.30 5,329 90.02% $99.16
WAITRESS $701,149.30 7,679 91.85% $91.31
WICKED $1,445,082.50 14,667 98.23% $98.53
TOTALS $27,661,257.88 249,720 92.62% $108.36
+/- THIS WEEK LAST SEASON +$5,642,680.73      
Today’s blog was guest-written by Ryan Conway, General Manager for DTE Management. Find out more here!