If I had a show running pre-pandemic that was going to come back, I’d do this.

Boy did I need something to distract me from CNN today.  You?

When I need some misdirection from something that is causing me a lot of anxiety, I play “Fantasy Broadway.”  I put myself in the hypothetical chair of a decision-maker on Broadway . . . a Producer, a Theater Owner, a Director or any kind of TheaterMaker . . . and then I put myself in a tough situation  . . . and  I ask myself, “What would I do?”

I’ve played this game for Tony Award campaigns (how would I convince voters to pick my show?), staffing questions (what designers do I think are best for this project?), and more.

Here’s what I toyed with today:

One of the things I am grateful for is that I didn’t have any shows running on Broadway when the covid-curtain came down.  (The four musicals that I have teed up- Broadway Vacation, Joy, The Neil Diamond Musical and Harmony- were just about to go into the workshop phase.)  So I asked myself, “If I did have a show running on Broadway, what would I do to keep that show top of mind before our return?”

I came up with a bunch of stuff, but here’s the one I liked the most.

I’d put it on sale.

“But how, Ken?  If you don’t know when Broadway is coming back, how would you know when to put the show back on sale?”

Let me be more specific.

I’d put ONE performance on sale.  And that performance wouldn’t have an exact date attached.  But it would be a guaranteed ticket to the VERY FIRST PERFORMANCE back.  🙂

See, at a time when so many things are unknown (including who will be our next President – although that seems to be relatively clear to everyone except ONE person), there is one certainty in my book . . .

When we’re given the “all clear” and Broadway reopens again?  The very first time a curtain is raised on a show is going to be one of the most magical nights in the theater . . . EVER.

Just imagine for a moment . . .you’re sitting in the audience of your favorite musical.  The house lights go out . . . the orchestra strikes up . . . the curtain rises and an actor appears.  And then she sings . . .

I mean, people are going to go ballistic!!!!

It’s going to be historic.  And fans are going to want to be a part of that incredible, sob-inducing, standing-ovation-that-may-last-an-hour, moment.  They’re going to want to be a part of it so badly, that they’d buy a ticket for it now.  Even without knowing exactly when it is!

Don’t you think?

And if you don’t think . . . tell me below why.  And then YOU PLAY THE GAME!  Come up with your own way that you’d keep your audience talking about your show while Broadway is shutdown and put it in the comments!

And then you can go back to watching CNN.

– – – – –

Marketing is going to change in the post-pandemic world.  That’s why we have a marketing panel at the TheaterMakers Summit, which starts in just SEVEN DAYS!  Get your ticket here and see some of the 100 (!) speakers we have ready to help you in your theatrical pursuits.  Click here and join us now.

Your questions about going virtual, streaming, and putting shows online.

My first gig as a Company Manager was the 1st National Tour of Jekyll & Hyde in 1999. I was a rookie, and I made a lot of mistakes.
 
The biggest mistake I made was not answering questions before someone asked.
 
I would get asked about housing in an upcoming city, opening night tickets, and much more.
 
And often, I got frustrated and thought, “I’m so busy trying to get us to the next city. I’ll get those answers to everyone when I have them!”
 
Then I realized something . . . if these questions were coming up over and over, then they were important to my company. And it was my job to get them answers, even if I didn’t think they needed them!
 
Because if I wasn’t providing the proper information to my company then I wasn’t doing the best job. (Company Managers, Producers, Directors, and leaders of all types need to “read the minds” of the people they lead.)
 
After getting some great feedback from a mentor, I established a principle:
 
If I received the same question 2x then I had to provide the answer immediately . . . because if I got the same question 3x, I failed.
 
Well, I’ve gotten about 300 questions about Broadway shows, Off Broadway shows, high school shows, community theater shows, and ALL types of shows going virtual in the past 3 months. And with greater frequency in the last 3 weeks!
 
That means I haven’t provided you with enough answers.
 
So, I failed you. I started this blog to help with issues like this, so I fall on my sword and say only this . .
 
I’m going to get you the answers now. Whether I have them or not, or if I have to go to some more experts to help.
 
But here’s where you can help. I want to make sure I answer your TOP questions about streaming, going virtual, online readings, on demand, virtual concerts, and more. Are your questions technical, artistic, how to charge money . . . what?
 
If you are even thinking about going virtual with a show of yours or curious about how it’s done and have questions . . . click here to answer this ONE question survey about your biggest question.
 
Give me these 10 seconds, and I promise to give you a @#$% ton of information.
 
Because that’s my job.
 
Click here to take the survey and get the answers you want.

[REMINDER] 10 Days until Apps Due for the Dr. Kenny Encouragement Fund Scholarships

Yesterday, I wrote a post to the recently graduated seniors who are jumping into the deep end of the biz right now (with less water in the pool).

Today’s post is a quick reminder to the future TheaterMakers who are still in school . . . as well as those TheaterMakers who need assistance to keep creating.

A month ago I announced two scholarships in honor of my Dad called The Dr. Kenny Encouragement Fund, and the deadline for applications is due in 10 days . . . on July 31st!

For more info and to apply, click here.

My dad looks forward to encouraging you to keep creating.

And please share if you know a student that could use some help with their tuition.

 

[Announcement] The Dr. Kenny Encouragement Fund Scholarship For TheaterMakers

[SPECIAL] Tonight on the Livestream: From a Quarantine in Korea, Director to Watch, Sammi Cannold!

Everyone in the Broadway biz knows that Sammi Cannold is a director to watch.

That’s why she made the Forbes 30 Under 30 List for up-and-comers in Hollywood and Entertainment.

And Tonight at 8 PM EDT, she will LITERALLY be one to watch when she appears on my livestream!

And get this, it’ll be 9 AM where she is . . . because she’s in Korea . . . under quarantine! Yep, she’s working on a film project there about the South Korean response to getting theater back up and running, so she’ll have lots to talk about on what they are doing right . . . and how Broadway can learn from the Korean response.

I’m also eager to get her take on how she’s going to create in the post-pandemic world, since she is one of the most creative directors talked about today.  She helmed the Evita at City Center and right before COVID shut down the world, her production of Endlings at New York Theater Workshop had a 4,100 gallon pool on stage. (I just want to say, “I noticed her” – check out this blog I wrote back in 2013 talking about her production of Violet – before I knew who she was, but knew she’d do amazing things).

And, she’ll be directing my new musical, Joy, for me . . . because, well, I couldn’t think of a better person to direct a show about a young, passionate, female entrepreneur like Joy Mangano than a young, passionate, female artrepreneur like Sammi Cannold.

She’s also going to appear on a “creating for the new world” panel at my conference in November, but we’re going to get a preview tonight!

So tune in at 8 PM Eastern, 9 AM Korean time to hear all about Sammi’s take on theater safety, how the pandemic is sparking her creativity, and whether or not she truly likes Kimchee.

Click here to get a reminder or to go there RIGHT NOW!

And look who is joining us over the next few weeks:

 

Tuesday, July 21st – Steven Pasquale (Actor – American Son, Bridges of Madison County)

Tuesday, July 28th – Danny Burstein (Actor – Moulin Rouge, My Fair Lady, Fiddler on the Roof)

Tuesday, August 4th – Norm Lewis (Actor – Phantom of The Opera, Porgy and Bess, Les Miserables)

Tuesday, August 11th – John Cariani (Actor/Playwright – Something Rotten; Caroline or Change; Almost, Maine)

 

You can catch me every TUESDAY at 8pm EDT (7pm CDT/ 6pm MDT/ 5pm PDT) on my Facebook, on my Twitter, on Broadway Podcast Network’s Youtube Channel, and on Broadway on Demand.

To learn more about our guests and the organizations for which we are raising money, visit www.TheProducersPerspective.com/LIVE.

Tonight on the Livestream: Broadway Casting Director, Tara Rubin

Last week on the livestream, Tony Award-winning Mr. John Rando joined us for the livestream and told us . . .

1 – What it was like turning Back to the Future into a musical

and

2 – How he and his entire family were some of the early USers to get coronavirus and how they struggled through it!

It’s a fun convo, so catch the replay here.

This week, we’re bringing on one of the best Casting Directors in the biz . . . Ms. Tara Rubin, responsible for putting together the talent for shows like this season’s Six, Sing Street, not to mention Jagged Little Pill, Phantom, Cats, School of Rock, and so many more.

If you’re an actor (or know one), make sure you tell them to tune in, because Tara is going to give us her tips on “How To Get Cast During COVID-19!” including the secrets of auditioning via Zoom.

Tara is on tonight, Tuesday, July 13th at 8 PM!

Set your reminder for tonight’s episode here.

And look who’s joining me over the next few weeks including a SPECIAL THURSDAY LIVESTREAM FROM KOREA!

 

 

Thursday, July 16th – Sammi Cannold LIVE – Quarantined in Korea!!! (Director – New York City Center’s Evita, Ragtime on Ellis Island)

Tuesday, July 21st – Steven Pasquale (Actor – American Son, Bridges of Madison County)

Tuesday, July 28th – Danny Burstein (Actor – Moulin Rouge, My Fair Lady, Fiddler on the Roof)

Tuesday, August 4th – Norm Lewis (Actor – Phantom of The Opera, Porgy and Bess, Les Miserables)

Tuesday, August 11th – John Cariani (Actor/Playwright – Something Rotten; Caroline or Change; Almost, Maine)

 

You can catch me every TUESDAY at 8pm EDT (7pm CDT/ 6pm MDT/ 5pm PDT) on my Facebook, on my Twitter, on Broadway Podcast Network’s Youtube Channel, and on Broadway on Demand.

To learn more about our guests and the organizations for which we are raising money, visit www.TheProducersPerspective.com/LIVE.

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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