Podcast Episode #228: How I know and how you should know what shows to do.

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  11 Minutes

 

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DESCRIPTION:

“Why?”

It’s a common question.

“Why did you produce that show, Ken?”

A lot of people think it has to do we a google-like algorithm, or focus group results, or the “perfect budget.”

While I look at all of those things . . . it’s usually AFTER I decide I’m going to produce a show.

Want to know my super-secret system and what it has in common with this female billionaire?

Listen in.

And I advise you follow it when choosing what theater you choose to make.

Podcast Episode #227: What TheaterMakers Need To Know About Social Media Marketing in 2021

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  23 MINUTES

 

CLICK HERE TO LISTEN

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE to do so!)
  • Rate/Review on Apple Podcast
  • FOLLOW on Broadway Podcast Network’s FREE iOS app
  • Share this episode with your friends!

 

DESCRIPTION

Two facts are certain:

  1.  If you’re a theatermaker (or a person with a pulse), you need to be on social media.
  2.  The rules of how to make your message stand out changes every five sec . . . oh, there we go again!

How do you learn about what’s working now?  Two ways, you jump in the deep end and try a whole bunch of @#$%.

Or you listen to this podcast and let people like me who recently tried a whole bunch of @#$% tell you what we learned.

Which was a ton.

If you are planning on using social media to market yourself or your show, this one is a must-listen.

Podcast Episode #225: What do the recent Actors Equity Protocols mean for Broadway Producers like me?

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  12 MINUTES

CLICK HERE TO LISTEN

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE to do so!)
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DESCRIPTION

A lot has happened since I posted this blog about my perspective on the recently announced Actors Equity protocols.

I expected a lot of responses.

What I did not expect was some of the biggest actors in our biz to post a petition asking for an open dialogue with their union about why those protocols appeared so strict.  (See here for more on that).

If you want to hear my perspective on how those protocols will affect Broadway Producers like me and the return of the theater, click here.

And then, tune in to my clubhouse event with Tim Hughes (who started this petition) as well as Sammi Cannold and more!  We’ll be talking all about the return, what’s taking so long, and taking your questions and comments as well.

[New Podcasts] The Producer’s Perspective: Live from The Pandemic

Recording my podcast has become a wee bit challenging over the last several months. That’s one of the reasons why I pivoted and started my livestream.

And after only three months of going live, we’ve got 60 episodes with some big ol’ Broadway stars. (Tomorrow’s is A-list Director John Rando, for example.)

But a few of my podcast listeners have emailed me recently asking about audio content instead of video, since they listen on their commutes (which are starting to come back, thank the lord) or on the treadmill.

So, I’m taking the top 10 episodes from my livestreams and converting them to podcast format for a special series called The Producer’s Perspective Podcast LIVE From The Pandemic.

 

Starting today, I’ll release an episode a week, starting with week #1 of the livestream. So if podcasts are your way to consume content, make sure you’re subscribed here.

Or if you want to see my face and my new #coronacut, you can catch the replays of my Livestream on my Facebook page or Youtube page.

 


We did a survey of the three things that are at the top of every TheaterMaker’s mind as we consider theater’s return post-pandemic. Their answers? Safety, Equality, and Streaming.

Because these three issues are SO vital to the theater’s survival, I had The TheaterMakers Studio curate a 3-part video series featuring experts on these subjects. The videos release next week. Click here to get them (they will not be made available to the public).

Episode 206 – The President of Disney Theatrical Group, Thomas Schumacher

Did you miss me?

Ok, maybe not.

But did you miss my guests???

That’s what I thought!

Well, the wait is over.  Welcome back to the brand new season of The Producer’s Perspective Podcast!

(Insert confetti cannons here)

Believe it or you-know-what, over the break, we celebrated five years of podcasting. Five freakin’ years. When I first started out, with my portable microphone and no idea of what I was doing, I never imagined we’d have over 200 episodes and that so many of our industry’s leaders would be so willing to sit and share their wisdom.  The generosity of theater folks is beyond.

And a perfect example of one of those folks is today’s guest . . .  Mr. Thomas Schumacher, the President and Producer of Disney Theatrical Productions, who oversees the development, creation, and execution of Disney’s legitimate stage entertainment worldwide.  Yeah, we’re talking the guy responsible for getting The Lion King to Broadway, not to mention Beauty and the Beast, Aladdin, Frozen and everything else under the Disney brand.

Tom and I sat down to talk about the role Disney has played in the building of the modern Broadway as well as . . .

  • How the film version of The Little Mermaid gave musicals back their voice
  • How theatre and Disney become part of your family heritage
  • What Broadway definitely needs to learn about diversity from Disney’s Mulan.
  • How Disney’s purchase of the New Amsterdam Theater helped revitalize Times Square.
  • A hint of what might be next for Disney on Broadway.

A lot of folks think that Disney is a big corporation.  Well, in this podcast, you’ll hear why its success is because it’s not run like a big corporation.  It’s run by one of the best independent producers in the business, who just happens to be backed by one heck of a big investor.

 

  • Click here to listen on our site!
  • Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)
  • Download it here.

And this week’s #SongwriterOfTheWeek is Grace McLean! If you enjoyed the outro song in this episode, go on over to www.gracemclean.com or check her out on Instagram & Twitter @thatgracemclean.

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