If I had a show running pre-pandemic that was going to come back, I’d do this.

Boy did I need something to distract me from CNN today.  You?

When I need some misdirection from something that is causing me a lot of anxiety, I play “Fantasy Broadway.”  I put myself in the hypothetical chair of a decision-maker on Broadway . . . a Producer, a Theater Owner, a Director or any kind of TheaterMaker . . . and then I put myself in a tough situation  . . . and  I ask myself, “What would I do?”

I’ve played this game for Tony Award campaigns (how would I convince voters to pick my show?), staffing questions (what designers do I think are best for this project?), and more.

Here’s what I toyed with today:

One of the things I am grateful for is that I didn’t have any shows running on Broadway when the covid-curtain came down.  (The four musicals that I have teed up- Broadway Vacation, Joy, The Neil Diamond Musical and Harmony- were just about to go into the workshop phase.)  So I asked myself, “If I did have a show running on Broadway, what would I do to keep that show top of mind before our return?”

I came up with a bunch of stuff, but here’s the one I liked the most.

I’d put it on sale.

“But how, Ken?  If you don’t know when Broadway is coming back, how would you know when to put the show back on sale?”

Let me be more specific.

I’d put ONE performance on sale.  And that performance wouldn’t have an exact date attached.  But it would be a guaranteed ticket to the VERY FIRST PERFORMANCE back.  🙂

See, at a time when so many things are unknown (including who will be our next President – although that seems to be relatively clear to everyone except ONE person), there is one certainty in my book . . .

When we’re given the “all clear” and Broadway reopens again?  The very first time a curtain is raised on a show is going to be one of the most magical nights in the theater . . . EVER.

Just imagine for a moment . . .you’re sitting in the audience of your favorite musical.  The house lights go out . . . the orchestra strikes up . . . the curtain rises and an actor appears.  And then she sings . . .

I mean, people are going to go ballistic!!!!

It’s going to be historic.  And fans are going to want to be a part of that incredible, sob-inducing, standing-ovation-that-may-last-an-hour, moment.  They’re going to want to be a part of it so badly, that they’d buy a ticket for it now.  Even without knowing exactly when it is!

Don’t you think?

And if you don’t think . . . tell me below why.  And then YOU PLAY THE GAME!  Come up with your own way that you’d keep your audience talking about your show while Broadway is shutdown and put it in the comments!

And then you can go back to watching CNN.

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Marketing is going to change in the post-pandemic world.  That’s why we have a marketing panel at the TheaterMakers Summit, which starts in just SEVEN DAYS!  Get your ticket here and see some of the 100 (!) speakers we have ready to help you in your theatrical pursuits.  Click here and join us now.

There are TWO things you should do today.

It’s November 3rd.  Election Day.

It’s the climax of the biggest political drama of the century.

And today is THE day.

There are two things you should do.

First, the obvious one.  It rhymes with “schmote.”

Been there and done that?  Whether in person or by mail?

Great.  Or should I say, “Schmreat.”

Then on to the second one.

As I said, this is one of the biggest dramas we will see, played out on the biggest stage . . . REAL EFFIN’ LIFE.

So as you watch the results come in.  Think about why this is so dramatic.  What about the characters make you like them?  Hate them?  Root for them?

And as you think about all these things, then ask yourself, “How can I inject just a little bit of the drama from this real life “play” into my own show?”

Because if you can capture 10% of the drama of this Presidential election, you’d have your audiences riveted to their seats.

(Don’t forget to “Schmote!”)

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Curious how the winner of the election will impact making theater in the future?  You’re going to hear a lot about that in just 11 days!  Click here and make sure you don’t miss out on what will no doubt be one of the most interesting TheaterMakers Summits ever.

Tonight on the Livestream: Original “Altar Boyz” and star of stage and screen, Cheyenne Jackson.

Cheyenne Jackson left Seattle in 2002 to pursue a career on Broadway.

His jet lag hadn’t even worn off when he was offered his first job.

How do I know?  Because I was the one who offered it to him.

I was the Company Manager of Thoroughly Modern Millie, and seconds after his audition, the director, Michael Mayer, called me and said, “Ken!  Make sure you get to his agent today!  This guy is a star!”

We got him for Millie.  And yeah, it was clear he was a super-talent.  And was destined for success.

But it was more than talent that got him cast in Xanadu, All Shook Up, Flight 93, American Horror Story, 30 Rock . . . and sold out Carnegie Hall 2x, etc., etc.

What is it?

I’ll tell you on my livestream when I interview him tonight!  (And it has to do with how we were lucky enough to have him in the original NYMF cast of Altar Boyz.)

Join me and Cheyenne tonight at 8 PM EDT!  Set a reminder here!

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Do you enjoy hearing the origin stories of Broadway A-listers?  And how they are continuing to create during the pandemic?  Then you have to click here.

Tonight on the Livestream: Tony-winner and 3-Time Academy Award-Nominee, John Logan

What does the movie the massive Hollywood action movie, Gladiator, have in common with the two-hander play Red, about artist Mark Rothko?

And what does Red have in common with the ultimate Broadway extravaganza Moulin Rouge! The Musical?  And what does Moulin Rouge! The Musical have in common with the Bond film, Skyfall?

John Logan.

I mean, that’s crazy, right?  Who could be so talented that they could write all those different genres . . . for different mediums?

John Logan.

And who is on my livestream tonight?

JOHN LOGAN!

Tune in to hear how this three-time Academy Award-nominee and Tony Award-winner went from writing plays to writing screenplays back to plays and now writes everything in between.

And hear what he thinks about his latest Tony nomination for Moulin RougeThe Musical!

I’m LIVE with John tonight at 8 PM EDT!  Set a reminder here!

(Oh, and I’ll also be announcing some BIG news about the livestream, so don’t miss tonight’s episode!)

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You can catch me every TUESDAY at 8pm EDT (7pm CDT/ 6pm MDT/ 5pm PDT).

Next week:  Cheyenne Jackson (Altar Boyz, Thoroughly Modern Millie, Aida)

To learn more about our guests and to support The Actors Fund, visit www.TheProducersPerspective.com/LIVE.

P.S. The TheaterMakers Summit with Christopher Jackson, Charlotte St. Martin, Dominique Morisseau, Ben Brantley and so many more is in just 25 days! Get your ticket here.

Tonight on the Livestream: Olivier Award-Winning Playwright and Bookwriter, Katori Hall

You have to be a heck of a talent to go to Columbia, or Harvard, or Juilliard.

But to go to all three?

That’s what Katori Hall did.  And her first play after graduation from Juilliard, The Mountaintop,  won her the Olivier Award before it came to Broadway.  (Where it recouped – that’s right – she’s an artistic and commercial success).

She has since won The Blackburn Prize, was in residency at The Signature, and, pre-pandemic, was thrilling audiences with her book to Tina.

Oh, and she has taken to TV as well, as the showrunner of her new series, P-Valley on Starz, based on her play.

And tonight, despite her busy schedule, she’s going to talk with me (and you!) about her writing, her quaran-time, and more.

You can join me and Katori TONIGHT, Tuesday, October 13th at 8 PM ET LIVE on my Facebook, on my Twitter, or on Broadway Podcast Network’s Youtube Channel!

Set a reminder here!
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You can catch me every TUESDAY at 8pm EDT (7pm CDT/ 6pm MDT/ 5pm PDT).

Next week:  John Logan (Moulin Rouge!  The Musical)

To learn more about our guests and to support The Actors Fund, visit www.TheProducersPerspective.com/LIVE.

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