There aren’t too many people in the world that have worked on the advertising and marketing for more Broadway shows than Drew Hodges and his industry leader of a company, SpotCo. Just look at their credits!
If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . .
- His process for creating the art for a show.
- What he thinks about research and focus groups. Are they future? Or should you forget about ’em.
- How Producers should work with their agencies, and how they shouldn’t.
Are you ready for your magical marketing master class?
Listen on iTunes here. (And give me a rating, while you’re there!)
Download it here.
Click here to read the transcript.