Podcast Episode #228: How I know and how you should know what shows to do.

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  11 Minutes

 

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DESCRIPTION:

“Why?”

It’s a common question.

“Why did you produce that show, Ken?”

A lot of people think it has to do we a google-like algorithm, or focus group results, or the “perfect budget.”

While I look at all of those things . . . it’s usually AFTER I decide I’m going to produce a show.

Want to know my super-secret system and what it has in common with this female billionaire?

Listen in.

And I advise you follow it when choosing what theater you choose to make.

Podcast Episode #227: What TheaterMakers Need To Know About Social Media Marketing in 2021

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  23 MINUTES

 

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DESCRIPTION

Two facts are certain:

  1.  If you’re a theatermaker (or a person with a pulse), you need to be on social media.
  2.  The rules of how to make your message stand out changes every five sec . . . oh, there we go again!

How do you learn about what’s working now?  Two ways, you jump in the deep end and try a whole bunch of @#$%.

Or you listen to this podcast and let people like me who recently tried a whole bunch of @#$% tell you what we learned.

Which was a ton.

If you are planning on using social media to market yourself or your show, this one is a must-listen.

Podcast Episode #226: Why doesn’t social distancing work for the theater . . . again?

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  9 MINUTES

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DESCRIPTION

I don’t think our biz is doing a very good job at explaining this topic.  I know this because people keep asking why social distancing doesn’t work!

And I have a rule . . . if more than 3 people ask the same question, then the problem isn’t with them . . . it’s with the people who are supposed to have the answer.

I wrote a blog about this topic 9 (!) months ago, which was THE MOST READ BLOG IN THIS BLOG’S 11 YEARS OF EXISTENCE!  By like 5x.

And still, the questions come in.

So in this episode, I’m giving it another try. 🙂

I hope I get it right this time.  Will you let me know?

 

Podcast Episode #225: What do the recent Actors Equity Protocols mean for Broadway Producers like me?

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  12 MINUTES

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DESCRIPTION

A lot has happened since I posted this blog about my perspective on the recently announced Actors Equity protocols.

I expected a lot of responses.

What I did not expect was some of the biggest actors in our biz to post a petition asking for an open dialogue with their union about why those protocols appeared so strict.  (See here for more on that).

If you want to hear my perspective on how those protocols will affect Broadway Producers like me and the return of the theater, click here.

And then, tune in to my clubhouse event with Tim Hughes (who started this petition) as well as Sammi Cannold and more!  We’ll be talking all about the return, what’s taking so long, and taking your questions and comments as well.

Listen to All Episodes of The Producer’s Perspective Podcast

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