Podcast Episode #243: “As Seen On TV” Commercials

ESTIMATED LISTENING TIME OF THIS EPISODE:  5 Minutes

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ABOUT THIS EPISODE:

Remember infomercials? Late night shopping, ‘as seen on TV’ commercials? I discovered what worked with those commercials and how the most successful plays/musicals used a very similar technique.

AFTER YOU LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  • REVIEW the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  • SHARE this episode with your friends!
  • JOIN the TheaterMakers Facebook Group

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

RECENT EPISODES:

Podcast Episode #240: “How NOT to Fundraise for Your Project”

ESTIMATED LISTENING TIME OF THIS EPISODE:  12 Minutes

 

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ABOUT THIS EPISODE:

After watching one of the most recent NYC Mayoral debates this year, I realized one profession who has to raise more money than a Broadway Producer is a Politician.

And after reading through many MANY emails from Politicians asking for donations, I studied their techniques and marketing strategies . . . they’re doing something wrong.

 

AFTER YOU LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  • REVIEW the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  • SHARE this episode with your friends!
  • JOIN the TheaterMakers Facebook Group

 

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

 

The biggest compliment you can give me is by sharing this podcast.

 

I thank you and the theater thanks you!

 

RECENT EPISODES:

Podcast Episode #236: 10 Audition Tips for Actors

ESTIMATED LISTENING TIME OF THIS EPISODE:  12 Minutes

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ABOUT THIS EPISODE:

The episode is for the actors out there. 

Sitting on the other side of the table is something that every actor should do. It’s incredibly educational and inspirational because frankly, you realize that while there are lots and lots of people who call themselves actors, there’s a much smaller group.

Since so few actors get a chance to sit where producers and directors sit, I am sharing 10 tips on how to have a better audition experience.

 

AFTER YOU LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  • REVIEW the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  • SHARE this episode with your friends!
  • JOIN the TheaterMakers Facebook Group

 

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

 

RECENT EPISODES:

Podcast Episode #235: 3 Reasons Why Crowdfunding Did Not Take Off On Broadway

ESTIMATED LISTENING TIME OF THIS EPISODE:  15 Minutes

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ABOUT THIS EPISODE:

It has been 10 years (!) since I crowdfunded Godspell. It remains one of the most difficult things I’ve ever done in this business. 

But, like most difficult things, it was also one of the best things I ever did for my business. And my life.

Not only did we fund the production, and help launch the careers of some superstars, but I’m also still friends with many of “People of Godspell”, which is what we called our Producers and Investors (we had over 730 of them!).

After we successfully crowdfunded the show, using an old regulation called a “Reg A,” Congress passed The Jobs Act . . . which made it MUCH easier for businesses to crowdfund.

Everyone predicted an explosion of this type of microfinancing in all industries . . . Broadway and Off-Broadway included.

And it didn’t happen.

I don’t know of ONE Broadway or Off-Broadway production to utilize the new “Regulation CF” since it was passed.

Why?

Here are three reasons why.  Listen to this episode to learn more.

AFTER YOU LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  • REVIEW the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  • SHARE this episode with your friends!
  • JOIN the TheaterMakers Facebook Group

 

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

 

RECENT EPISODES:

Podcast #234:The Answer I Hope To Hear From Ticket-buyers

ESTIMATED LISTENING TIME OF THIS EPISODE:  8 Minutes

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ABOUT THIS EPISODE:

As the theater comes back to life, marketing is going to be more important than ever before. 

But before we start advertising, there are things we need to do first . . .

Talk to our audiences. 

We need to ask our audiences how they are feeling about returning, what’s on their minds about the return of theater, what type of theater they are in the mood to see, etc.

How do we do that? Listen in to hear more.

AFTER YOU LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  • REVIEW the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  • SHARE this episode with your friends!
  • JOIN the TheaterMakers Facebook Group

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

RECENT EPISODES:

 

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