Podcast Episode #240: “How NOT to Fundraise for Your Project”

ESTIMATED LISTENING TIME OF THIS EPISODE:  12 Minutes

 

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ABOUT THIS EPISODE:

After watching one of the most recent NYC Mayoral debates this year, I realized one profession who has to raise more money than a Broadway Producer is a Politician.

And after reading through many MANY emails from Politicians asking for donations, I studied their techniques and marketing strategies . . . they’re doing something wrong.

 

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My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

 

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But . . . what about Broadway?

I’ll be honest.

In my 30 years (!) living in New York City, I’ve never watched a Mayoral debate.

But with all that’s riding on the next Mayor of NYC, you can bet your A-train that I tuned into last week’s debate between the leading candidates: Eric Adams, Andrew Yang, Scott Stringer, Dianne Morales, Kathryn Garcia, Maya Wiley, Ray McGuire and Shaun Donovan.

While a great many good ideas where shared, there was one moment gave me a big ol’ sad face.  And the NY Times even commented on it.

When asked about what cultural event the candidates wanted to attend, not ONE mentioned Broadway, Off Broadway, or the theater in general.  Shocking, isn’t it? The theater provides so much for this city, in dollars, in tourists . . . and yet our Mayors never seem to want to go to the theater!

I mean, candidates, you DO know that Broadway’s attendance is more than all 10 of NYC’s professional sports teams . . . COMBINED!!!

And do we get Mayors at our opening nights?  Closing nights?  Or any nights?

So, to the candidates, if you want the votes of the Broadway community, perhaps you should engage with the Broadway community . . . and see a show.

I’ll buy the ticket.

April 16, 2021: What TheaterMakers Are Talking About This Week

From the announcement of the first show to open in NYC to top theatres acting to root out ‘system failure’ of racism to Lin Manuel Miranda and Mayor DiBlasio opening up a vaccination center in Times Square. . . here’s what TheaterMakers were talking about this week . . .

 

1 – PERFECT CRIME to Reopen as First Show with Equity-Approved Cast in New York

It has been officially approved and announced by the Actors’ Equity Association that Perfect Crime will reopen. The show is set to open beginning April 17th and will be the first show to open with an Equity-approved cast in New York City.

Read more: broadwayworld.com

 

2 – ‘The heat is on’: top theatres act to root out ‘system failure’ of racism

“The Young Vic and Royal Court theatres have entered into a process that aims to root out systemic racism from their venues. Both London institutions have signed a partnership with the social enterprise Sour Lemons that will interrogate the internal structures that uphold institutional racism, raise awareness and accountability, and listen to staff’s experiences of racism inside the buildings.”

Read more: theguardian.com

 

3 – ‘Bridgerton The Musical’ TikTok Creators Abigail Barlow & Emily Bear Sign With CAA

Abigail Barlow and Emily Bear, creators of the viral TikTok smash Bridgerton The Musical, have signed with CAA and Kraft-Engel Management.” The duo first came into the spotlight because of their viral Bridgerton-inspired number in January. They’ve been documenting the journey on TikTok, with their songs and performances reaching more than 165 million views with fans all over the world.

Read More: deadline.com

 

4 – T. Fellowship to be renamed in honor of Hal Prince

The T. Fellowship has been renamed the Prince Fellowship in honor of its founder, the late Hal Prince. The 2021 Prince Fellowship, which will open up applications at the end of April, will run from September 2021 through August 2022. 

Read more: broadwaynews.com

 

5 – Lin-Manuel Miranda, de Blasio open Broadway vaccination site in Times Square

A vaccination center was opened on Monday in Times Square for all Broadway workers. Appointments will be reserved for the community of theatermakers living in NY and working on Broadway. The center will be staffed by fellow community members, including “Wicked” company manager Susan Sampliner.  

Read More: broadwaynews.com

 

Fun on a Friday: The Late Show spoofed Hamilton with a ‘My Shot’ vaccine parody

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April 9, 2021: What TheaterMakers Are Talking About This Week

From Actors’ Equity releasing new protocols for fully vaccinated productions to the first performance in a Broadway theater since March 2020, here’s what TheaterMakers were talking about this week . . . 

 

1 – Broadway Reopened. For 36 Minutes. It’s a Start.

This event showcased the dancer Savion Glover and the actor Nathan Lane, where they performed before a masked audience of 150 scattered across one of the biggest Broadway Theaters, St. James. This event was the first such experiment since the coronavirus pandemic caused to close on March 12, 2020. It’s the first step home — the first of many,” said Jordan Roth. “This is not, ‘Broadway’s back!’ This is ‘Broadway is coming back!’ And we know it can because of this.”

Read more: nytimes.com

 

2 – Wear a Mask, Avoid Intermission: Lessons from the Covid Think Tank Town Hall 

The rapid rollout of the Covid-19 vaccine has increased new and improved ideas and optimism about indoor theater swiftly reopening in the U.S. In addition to the vaccine, testing, enhanced theater ventilation, and continued mask-wearing is also the key to gradually restarting the industry. Their plan for reopening? “Plan now,” Dr. Smith said. “Even if you don’t have a go-live date…There are so many layers. There’s a lot to think about and to talk about.”

Read More: broadwayjournal.com

 

3 – COVID Passports: Entertainment venues air concerns over plans

The government has said Covid-status certificates could be used at theatres, nightclubs, and festivals starting in June. They could be used to prove vaccination or testing. They will be trialing this at events at venues in Liverpool, as well as sporting events. 

Read more: bbc.com 

 

4 – Actors’ Equity releases new safety protocols for vaccinated productions

The new guidelines come after the backlash from the community about previous protocols. Absent from these protocols are the requirements of private transportation to and from theaters, as well as the need for Plexiglas and 12 feet of distance on stage. Those regulations are still included in documents for indoor theater productions without a fully vaccinated workforce.

Read More: broadwaynews.com

 

5 – Neil Diamond Bio-Musical Sets Sights on Broadway

A Beautiful Noise is set to run for four weeks at the Emerson Colonial Theater Boston in 2022, the show’s producers, Ken Davenport and Bob Gaudio announced on Tuesday. They plan to bring the production to Broadway following that run.

Read more: nytimes.com

 

FUN ON A FRIDAY! Josh Groban’s New Song

Bush’s Beans and Josh Groban teamed up to give the bean the ballad it deserves.

 

 

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Want to be part of an online community of #theatermakers? Join 600+ theatermakers here. Best part? It’s completely free.

One of the (many) great tragedies of yesterday was this.

I don’t write about politics on this blog.

But what happened at The Capitol yesterday wasn’t politics.

It was a riot.  It was an insurrection.  It was a criminal act.

And yes, the fuse was lit by an ego-filled, selfish, “I-don’t-even-care-for-the-futures-of-the-people-who-follow me,” “leader.”

There were so many tragedies.

A woman died.  Lawyers who hid under desks will be haunted by that fear for a long time to come.  Leaders around there world were laughing at us.

And for me, there was another great loss over the course of this election battle that we will never, ever get back.

Time.

Several elected officials from one faction of one party, followed the drumbeat of a despot.  They pursued fraudulent claims (for their own personal gain) that were refuted over and over again, included by the highest court in the land.

To them, I say this . . .

Folks, this thing was over.  Done.  You literally had your day in court.  And you lost.

But no . . . you kept going.  When you knew what the outcome would be.  Yes, my non-friends, the definition of insanity is doing something over and over and expecting different results.  And this was insane . . . as evident from what you witnessed personally yesterday.

Now, when someone who is not a politician pursues something a bit bonkers in their own life, I don’t care so much.  It’s their life.

But you are congresspeople.  Your job is to help better the country.

And there was so much more you could have done with the countless hours you spent pursuing something that had been refuted 147 times, that you knew you would never win.

But you wasted everyone’s time anyway.  For what?

Imagine for a moment . . . how much good could have been done if instead of wasting your own time, money, and resources fighting baseless claims and therefore wasted the time, money, and resources of those who had to refute those claims, you had used that time, money and resources on something that actually could make the lives of the people of this country better???

  • What if all that time was spent working on better ideas for vaccine distribution?
  • What if all that time was spent on brainstorming solutions to the issues of systemic racism in this country?
  • What if all that time was spent at an effin’ soup kitchen?

As I said on Tuesday if there is one thing this pandemic has taught us is that life is short.  Life is so short.

And if we want better lives, we must make use of the time we have.

Every member of Congress has an obligation to use the resources they have to better their district . . . and therefore their state . . . and therefore their country . . . and therefore the world.  Those who waste time not only don’t help, they hurt devastate.

Oh, and at the same time, they can also incite violence.

They won’t go to jail.  But those who stormed the Capitol will.  Good job, folks.  Way to help your people.

Now, what can you do about it?

Two things . . .

  1.  Vote for those who take advantage of the short time we have to make the world a better place.  (Need an example of a Politician, Leader, Hero who wastes NO time?  Stacey Abrams.)
  2. Take advantage of the short time you have in this life to work on things that can have the biggest impact on your life.  Life. Is. Short.

There.  End of rant.

Ratatouille Musical review tomorrow.

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Speaking of time, take our “Take Charge of your ‘2021’ Theatermakers challenge and learn how some of the most successful in our business and making this their best year yet . . . despite what happens in Washington!

 

 

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