Be kind to the animals.

A friend of mine was telling a story today and he used Cats as a reference. And, on cue, most of the group
snickered. What’s so funny about Cats? 

I’m going to spare you an essay on whether or not Cats is a good musical.  That’s not my point. My point is that whether you like it or not, Cats is a classic of American Musical Theater.

Here’s why:

A classic is something that stands the test of time. Cats ran for 7485 performances.  Almost 18 years. If modern musical theater began around the turn of the century (some say it started with The Black Crook, others say Show Boat, so I’m picking a mid point), that means that Cats had a run on Broadway equivalent to almost 20% of the medium’s life.

Imagine a book (other than the bible) staying on the NY Times Bestseller list for 18 years! And just because it closed on Broadway doesn’t mean that its life is over.

On the contrary, 18 years is just the beginning.  Like Show Boat, Cats will continue to purr around the world in regional productions and high schools for many more than 9 lives.  

So instead of kicking the kitties, let’s figure out what makes people want to see them now . . . and forever.

A buffet, a reclining seat, air conditioning, and, oh yeah, a movie too!

Two nights ago, I went to see The Heartbreak Kid.

The movie wasn’t that great.

But my seat reclined and I had more
than enough legroom.  I had more options for food than I do at some NYC
restaurants:  chicken fingers, nachos, popcorn, hot dogs, Sour Patch Kids,
ice cream, you name it.  Even healthy options!  And get this – they encouraged me to eat in the theater!  They
even built a drink holder right into the seat.  One woman didn’t want to
pay the concession prices, so she brought in her own Chinese food and the usher
didn’t even stop her.  The temperature in the theater was perfect and my
feet didn’t stick to the ground when I left. 

The movie wasn’t that great. 

But I guarantee it would have been a
helluva lot worse if all of the above didn’t add to the experience.

Last night, I went to see a Broadway
show. 

I was chewing on my knees for the
entire show because the theater was recently renovated and they stuffed more
seats into the place.  They refused to let me bring my Coke to my
seat.  I had to hide my Sour Patch Kids in my jacket.  And the air
conditioning was on the fritz (and the guy next to me, whose arm was already in
my lap, was not very “fresh”).

The show wasn’t that great. 

But I’ll bet you the price of the
ticket that it would have felt a helluva lot better if the overall experience
was better.

A performance event doesn’t begin or
end at the rise or fall of the curtain. It’s not just about the
performance.  It’s the overall experience – from buying the ticket at the
box office to dealing with the ushers to whether or not your a$$ hurts after
sitting for 2.5 hours. 

As the movie business lost traffic to
people staying home to watch TiVo or surf the Internet, they invested in making
the “experience” better and more unique.

And when you improve the overall
experience, individual elements look better as a result.  Win x2.

I mean, aren’t you happier when
you’re eating popcorn?  Having a cold beverage?  Sitting on a
cushioned seat?  And of course that feeling transfers to whatever else you
are doing at that time.

Happier customer . . . leads to
positive feeling about product . . . leads to customer buying more product . .
. leads to healthier industry. 

The theater has got some catching up to do.
We have to stop being snobs and saying, “Our product is so unique and
since you can’t get it anywhere else, people are just going to have to deal
with long lines at the restrooms and rude personnel and knee-chewing.
It’s just the price of Broadway.” We have stop saying that.
Otherwise, people may choose to experience something else.


Buy tickets to Bring It On: The Musical on Broadway

To buy tickets to Bring It On: The Musical on Broadway click the link below:Bring It On The Broadway Musical Tickets

BUY BRING IT ON: THE MUSICAL TICKETS!

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Here is the official information for Bring It On: The Musical on Broadway:

About Bring It On: The Musical

Bring It On: The Musical tells the story of the challenges and unexpected bonds formed through the thrill of extreme competition. With a colorful and controversial crew of characters, an exciting fresh sound and explosive dance with aerial stunts, this hilariously universal story is everything you hoped for and nothing like what you expect in a Broadway show. Uniting some of the brightest and funniest creative minds on Broadway, Bring It On: The Musical features a libretto by Tony® Award winner Jeff Whitty (Avenue Q), music and lyrics by Tony Award-winning composer Lin-Manuel Miranda (In the Heights), music by Pulitzer and Tony Award-winning composer Tom Kitt (Next to Normal), lyrics by Broadway lyricist Amanda Green (High Fidelity) and music supervision by Tony and Grammy® Award winner Alex Lacamoire (Wicked). The production is directed and choreographed by Tony Award winner Andy Blankenbuehler (In the Heights).

Starring

Taylor Louderman, Adrienne Warren, Ryann Redmond, Elle McLemore, Jason Gotay, Ariana DeBose, Gregory Haney, Neil Haskell, Janet Krupin, Kate Rockwell, Nick Womack, Calli Alden, Nikki Bohne, Dexter Carr, Shonica Gooden, Haley Hannah, Rod Harrelson, Casey Jamerson, Dominique Johnson, Michael Mindlin, Adrianna Parson and Bettis Richardson, Antwan Bethea, AJ Blankenship, Danielle Carlacci, Michael Naone-Carter, Courtney Corbeille, Dahlston Delgado, Brooklyn Freitag, Keith Gross, Melody Mills, David Ranck, Billie Sue Roe, Sheldon Tucker, Lauren Whitt. (Cast list subject to change.)

Running time

2 hours 30 minutes (including 15 min. intermission)

Theater

St. James – 246 W 44th St

Reviews 

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Buy tickets to Private Lives on Broadway

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Here is the official information for Private Lives on Broadway:

About Private Lives

Considered one of the greatest comedies ever written, Noël Coward's Private Lives premiered in London in 1930 and has been produced around the world ever since; it premiered on Broadway in 1931. Glamorous, rich and reckless, Amanda and Elyot have been divorced from each other for five years. Now both are honeymooning with their new spouses in the South of France. When, by chance, they meet again across adjoining hotel balconies, their insatiable feelings for each other are immediately rekindled. They hurl themselves headlong into love and lust without a care for scandal, new partners or memories of what drove them apart in the first place…for a little while, anyway.

Starring

Kim Cattrall, Paul Gross

Running time

2 hr. 15 min. (includes 1 intermission)

Theater

 Music Box - 205 W 46th Street 

Reviews 

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Buy tickets to The Road to Mecca on Broadway

Road-to-meccaTo buy tickets to The Road to Mecca on Broadway click the link below:

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Here is the official information for The Road to Mecca on Broadway:

About The Road to Mecca

Set in the region of South Africa known as the Karoo, Athol Fugard's The Road to Mecca tells the story of an elderly woman who has spent the years since her husband's death transforming her home into an intricate and dazzling work of art. The reclusive Miss Helen (Rosemary Harris) has become depressed and appears increasingly unable to care for herself. Pastor Marius Byleveld, who embodies the village's conservative values, is determined to get Miss Helen into an old-age home. Her friend Elsa (Carla Gugino), a young teacher from Cape Town who is deeply suspicious of the patriarchal traditions Byleveld represents, is just as determined that Miss Helen remain free.

Starring

Carla Gugino and Jim Dale  (Cast list subject to change.)

Running time

2 hours 25 minutes (including 15 min. intermission)

Theater

American Airlines - 227 W 42nd St

Reviews 

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Read The Road to Mecca Broadway Reviews!

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