That’s right, Broadway people . . . there is another set of awards for last season still yet to give. There are a ton of awards that celebrates the art of what we do . . . but there is only ONE set of awards that celebrate the business of what we do.
And that’s The Producer’s Perspective Broadway Marketing Awards!
I started these awards five years ago now because I saw how hard the folks at the advertising and marketing agencies in town worked . . . and how they constantly got all the blame when a show didn’t work commercially and none of the reward when it did. While sure, there is nothing more important to the marketing of a show than the show itself, a great campaign gets the right butts in seats faster, and spreads the word of mouth that your show generates even faster than that.
So the Broadway Marketing Awards were created to put a little spotlight on the incredibly creative thinkers that sit in cubicles around the city, coming up with new ways to sell tickets to our shows.
If you’re new to the blog, let me explain what we did to come up with our list of nominees.
First, I assembled a cracker-jack team of nominators to comb through all the different marketing campaigns from the entire season. We’re talking print ads, TV commercials, websites, etc. It’s a lot of material.
And those nominators are:
Jeremy Gerard, Arts Journalist and Broadway Columnist formerly of the New York Times, Variety, New York Magazine, Bloomberg News, and most recently, Deadline.com. Now that’s a resume.
These guys have come up with a list of “the best of the best,” and now you’re going to vote.
Why you? Because you guys are not only students of the marketing of theater (like all of us should constantly be), but you’re also theatergoers. And who better to judge how well shows are marketing themselves than the people to whom said marketing is directed?
But before we vote, let’s look at the categories. They are:
Best Social Media
Best TV Commercial
Best Promotional Item/Swag
Best All-Around Campaign
Best Long-Running Campaign
Ok, my friends, it’s time to cast your vote in the only Broadway Business Awards there are.
Click here to see the nominees and cast your vote!
Polls close on Sunday, July 24th at midnight! The winners will be announced on July 26th, right here on this blog!
Good luck everyone!!!
To see the nominees and to cast your vote click here.
(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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