My 5 Friday Finds: Percentages Mean Nothing No More.

Happy long weekend for some of you, and enjoy these five finds from the week on Broadway and beyond:

  1. TKTS lists actual prices instead of just percentages.

blogged about this when it was announced, but it went into ‘play’ this week. The TKTS booth, which added 40%, 30% and 20% to its discounts years ago, now will just list actual prices. So no longer will a $100 ticket at 50% off look like the same price as a $50 ticket at 50% off.  This could be one of the biggest changes to the strategy of how Producers price at the booth, as well as how Producers price their full price (it’s common that we often price full price tickets thinking how much we’ll get at half-price) since the opening of the booth itself. (In other TKTS news, the Brooklyn location closed recently due to . . . what else . . . low sales.)

  1. Wicked in concert but on TV.

In another sign of Broadway’s growing footprint on pop culture, NBC agreed to air a special Wicked concert (shot at The Marquis Theater) to air on 10/29 featuring Idina Menzel, Kristen Chenoweth, and superstars such as Ariana Grande (future Elphaba anyone?).

  1. Originals, originals, everywhere.

Netflix started off as a way for you to “rent” movies without going to the local Blockbuster. Now, they invest heavily in originals. Amazon started off as a way for you to buy books, then movies and TV shows . . . now they make ’em. And now Audible (an Amazon company) is on the same strategy train. They recently announced that they’re going to give away original programming with a monthly subscription. What does this say? Content is still king . . . and the success of any business, big or small, is making @#$%. So go out and make something today.

  1. The Measure App on the iPhone.

If you updated your iPhone recently, you probably have seen the new Measure app . . . which is a digital tape measure. Amazing, right? Not if you make tape measures. Seriously. A company like Stanley Tools will see a reduction in sales because of this app. Just like that, something that has probably been a foundational form of revenue will slip away slowly. It’s a great reminder that all businesses can be disrupted . . . so keep innovating.

  1. King Kong starts previews.

The biggest and most expensive musical since Spider-Man starts previews TONIGHT. You know what?  I can’t wait to see it. Whenever you build someone that’s the “biggest,” people are going to want to go.

Wishing you all a great weekend, and hoping it includes lots of theater.

In case you haven’t noticed…

…I’m baaaaaack!

Almost a year ago, I dropped my blogs to just one (or so) a week, and then a few months later, the podcast went to once a month.

Well, I couldn’t stay away.  I missed it. And frankly, your emails asking for more content got to me.  So, I rejiggered some of my schedule (and also just finished a very cool time management book to help me figure out how to find time for everything I want to do and more) and I’m back!

Blogs will appear every single weekday, Monday through Friday.

And there will be a method to the blogness.  Here’s what the content schedule is going to look like:

  • Mondays will always be a podcast.
  • Tuesdays will always be a commentary on the previous week’s Broadway grosses (unless there’s a holiday delay).
  • Wednesdays and Thursdays will be general content about producing, marketing and the sort.
  • Fridays will always be focused on the art of writing/developing/creating stuff for the theater.

And FYI, we’ve also got some new and very exciting plans in store for TheProducersPerspective (and our sister site, including a whole new look, so stick around.  Or better yet, subscribe so you don’t miss a thing.

And now, there are TWO different ways to subscribe:

  1. Click here to subscribe and get all the blogs emailed to you the day they come out (at 8 PM – curtain time!).
  2. Click here to subscribe to get one email per week that recaps the entire week of content, so you can pick and choose what you want to read.

Just like at Burger King, you can have my blog your way . . . so pick one of those ways to subscribe, and saddle up.  Because as you know, I’m predicting that the coming year is going to be the best that Broadway has ever seen . . . which means I’m going to have a lot to talk about.  Not to mention that I’ve got Once On This Island and maybe even another show (!) coming to Broadway in the next 12 months.

Oh, and thanks for the encouragement to generate more content, guys.  I believe that writers shouldn’t write for themselves.  Writers should write for their audiences.  So you asked for it . . . here comes more blogs!

Subscribe today for a daily dose of

Subscribe today for the weekly recap of

I had never done anything like this before. Until I did.

This blog is a bit of a departure from my normal subject matter.

But since what I’m about to tell you I did is a bit of a departure from what I usually do, I figure it’s ok.

You see, a few years ago, I had an idea.

Now, that’s not really breaking news.  I come up with a lot of ideas, many of which I talk about here, and most of which are theater related.  From my idea for an interactive show set at a Prom in the 1980s (The Awesome 80s Prom) to a musical about a Catholic boy band (Altar Boyzto a show about a group of 40 year olds who reassemble their high school garage band (Gettin’ The Band back Together) . . . and even a Broadway board game, I’ve come up with a bunch.

In fact, my Great-Grandfather, who was a Ziegfeld wanna-be Producer, Publicist, and Author, used to say that all entrepreneurs are “Idea Engineers.”  (He had a business card that said that and everything.)

But this specific idea . . . well, it wasn’t for the stage at all.

It was an idea for a TV show.

It came to me when I was watching Reno 911.  You know that show, right?  It’s an improv based Cops mockumentary, and it’s hysterical.  And because I am such a fan of improv based entertainment, they had me at Episode 1.

And one night, after binge-watching like 16 episodes in a row, I needed a break from belly-laughing so I flipped the channel over to HBO to catch a 2:00 AM episode of a show called Cathouse, a documentary/reality show about folks that work in a real live brothel.

You see where I’m going with this, don’t you?

It took me about 2 seconds of watching the characters on Cathouse to think . . . “What would it be like, if these two shows, Reno 911 and Cathouse, had a baby?”

“It could be called . . . The Bunny Hole, and it would be a mockumentary in the style of Reno 911 about a struggling brothel in Pahrump, Nevada.”  (Where you-know-what is legal.)

But I had never produced a TV show before.  I did produce a documentary a few years ago.  But a TV show?  Where would I even begin?

Since I had never done anything like it before, I convinced myself it was impossible.

But the idea just kept popping up.  Usually when I was out with friends and we were tossing around crazy ideas.  They always responded positively and I kept thinking that I should do something with it.

“But Ken, you don’t know how to make a pilot.  Stick to what you know.  That’s enough.  And hey – it’s not like you’ve produced Hamilton yet anyway.”

I listened to my limiting belief and stuffed the idea deep underneath my blanket of insecurity . . . where it sat for years.  Literally years.

And then, for some reason, one day, a couple of years ago, I finally just said . . .

“What the @#$% am I waiting for?  So you’ve never made a TV pilot before.  So what?  It’s a pilot.  It’s not brain surgery.  No one is going to live or die by what you do.  Just start . . . and see what happens.”

So I did.

I started by calling some of the funniest people I know (including many who were involved with those first few shows I mentioned above, including original cast members in The Prom and Altar Boyz), pitching them the idea, and getting them in a room.  That was Step 1.

Then we met again.  That was Step 2.

And then we met again.  And we improvised.  Step 3, 4, 5 . . .

And after awhile we had characters, and a backstory about this struggling brothel.  And we were ready to shoot.

But where?

So I went to Pahrump, Nevada (I thought shooting on location was key to the real-feel of it all) and scouted a house.  Step 6.

Then I raised a little money.  Step 7.

Then I rented the house.  Step 8.

Then I hired a crew.  Step 9.

Then we all went to Pahrump.  Step 10.

And for seven days we shot about 70 hours of footage.  Step 11.

And after many, many more small steps . . . the next thing you knew, I had a pilot!

Bam.  And in that moment, I had done what I said I couldn’t do.  And like most things, once you get into the doing of it, it’s never as hard as you imagined it would be in your mind. 

The small steps continued with entering that pilot into film festivals, and wouldn’t you know, we were selected for a whole bunch and won awards at three of them!

Can you believe it?

After that, we took that pilot and we chopped it up into an 11 episode web series (which is all the digital entertainment rage these days) and . . . insert trumpet sounds here . . . we just released it this morning.

Why am I telling you all this?

Well, duh, of course, I want you to watch it, like it, and tell all your friends to watch it.  These things are all about the number of views.  So thanks for that in advance.

But the most important reason I’m telling you this story is . . .

I know . . . for a fact . . . and I’d bet money on this . . . that every single one of you reading this has had an idea of something you’ve wanted to do that you haven’t done before.  Maybe you’ve got an idea for a play, or a musical, or a TV show, or an app, restaurant, or new fangled fitness routine.  But you’ve stopped yourself from doing it, simply because you haven’t done it before.

Unless your idea is actually brain surgery, I suggest you just start doing it . . . small step by small step.  And before you know it, it’ll be done.  And you won’t be able to say you haven’t done it before.

And the thing is . . . you never, ever, know what may happen when you execute your idea.

But I can guarantee what will happen to that idea if you don’t do it.


Will our show, The Bunny Hole, make it to network or Netflix or beyond?  Who knows.  That’s not why we made it.  We made it because we liked the idea and we wanted to get it done.  And we did.  And hopefully, the journey will continue.  But even if it doesn’t, I’ll just go on to the next idea, and the next idea, and the next idea until one does break through.  And even then I’ll probably keep doing stuff.

Because it’s the making stuff that is the important part.  Not the “making it.”

Before I give you the link, I should tell you . . . it does take place at a brothel, so the material is a bit of a departure from my usual fare.  So be ready for that.  (Mom – that means you – you might want to steer clear of this one.)

I do hope you’ll watch.

But you know what would be even cooler?  I hope even more that you’ll take one of those ideas that you’ve been kicking around for awhile.  You know, that really good idea that you’ve had, and have been talking to your friends about.  I just hope you take one of those ideas . . . and just do it.

Watch my new web series, The Bunny Hole, here.


P.S.  After you watch, if you want to learn more about my step-by-step process of getting stuff I’ve never done before actually done, click here.

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Do you dream of being able to write, produce or direct full-time? Join my community of theater professionals on TheProducersPerspectivePRO who are all working to achieve their goals, plus get instant access to 30+ hours of training, monthly newsletters and networking opportunities, and so much more! Join TheProducersPerspectivePRO today!

Our Broadway revival of Once on this Island is NOW on sale! Guess which theater?

We announced that Once on this Island was happening a few months ago.  And we even threw out opening dates.  And then we even opened up about our international search for Ti Moune, which took us all the way to Haiti (wait until you see the video from this trip).

But announcements are just that . . . announcements.  A veteran Broadway Producer once said to me, “A show is real when you can buy tickets to it.  Everything else is just a press release.”

Well, then as of today, Mr. Veteran Broadway Producer, Once on this Island is as real as real can be.

Because the show is officially on sale!

And we’ve also announced our theater.  And that theater is . . .

Circle in the Square!

I couldn’t imagine a more perfect setting for this intimately beautiful musical.  As you know, since my very first show, I’ve always loved theatrical experiences that put audiences in the action, and when you’ve got a theater in the round (especially for a show that takes place on an island – see what we did there), the audience feels like . . . well, they’re on that island too.

And just wait until you see what Director Michael Arden and Choreographer Camille A. Brown have in store for the audience’s experience on our Island.  And yeah, I’d expect a design that takes advantage of the round walls as well.  Cuz the cool thing about the only theater in the round on Broadway, is that you can do stuff that people haven’t seen before.  (And for those of you who heard me speak at BroadwayCon then you know that design may include everything from water, sand, and maybe even a chicken!)

So it’s all happening.

And it’s on sale right now.

You can get tickets (and great ones, since we literally just flipped a switch moments ago) right here.  Groups of 10 or more can be ordered here.

Oh, I know what you’re going to ask next.  Who’s in it?

THAT I can’t announce yet.  You know, contracts, and such.  But let’s just say I don’t think you should wait to get your tickets.  And I know, I know, all Producers say that.  But let’s just say there is some serious Tony Award-winning talent coming your way.

Get your tickets to Once on this Island here.

Get group tickets here.

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Do you dream of being able to write, produce or direct full-time? Join my community of theater professionals on TheProducersPerspectivePRO who are all working to achieve their goals, plus get instant access to 30+ hours of training, monthly newsletters and networking opportunities, and so much more! Join TheProducersPerspectivePRO today!

Could this new play’s NY debut be the start of a trend?

A press release wound its way into my inbox a few weeks ago, trumpeting the NY debut of a brand new play by a Pulitzer (!) and Tony Award-winning playwright and featuring some nice Hollywood names in the cast.

“I wonder what Broadway theater they’re playing,” I muttered as I read the release.

And then I realized they weren’t playing Broadway at all.

“I wonder what high-fallutin’ non-profit theater they’re playing,” I said, coming to what could only be the next logical convention of how this new play would land in New York.

And then I realized they weren’t playing a non-profit either.

Nope.  Building The Wall, the brand new, super timely, already-rave-reviewed new play by Robert Schenkkan (All The Way, Hacksaw Ridge), starring James Badge Dale (“The Pacific,” The Departed) and everyone’s favorite forensic detective Tamara Tunie (“Law and Order: SVU”) will open at a commercial (!) Off Broadway theater this summer for a strictly limited engagement of 10 weeks only.

The play, which was written as a response to the current administration, has already started rolling out around the country.  It’s obvious that the super smart strategy by the author, the author’s agents, and the producers, was to get the play out in the world as fast as possible, to as many theaters as possible.

And with the current real estate crisis on Broadway, with no theaters available on a moment’s notice, and with non-profits planning their seasons years in advance there was only one option left to satisfy that strategy.

Commercial Off Broadway.

I have been touting the theory that Off Broadway might boom as a result of the real estate crunch for awhile now, and I’m happy to see the first real example of it happening with Building The Wall.  When A-list creative teams and A-list actors start showing up Off Broadway again just to do great work, audiences will follow.

And commercial Off Broadway just might wake up from the coma it’s been in for the last decade or so.

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Want to learn how to get your show from the page to the stage? Join my community of theater professionals on TheProducersPerspectivePRO, plus get instant access to 30+ hours of training, monthly newsletters and networking opportunities, producer contact lists, and so much more! To join TheProducersPerspectivePROclick here!