The World Premiere of The Neil Diamond Musical will be . . .

It was almost a year ago to the day.
We were about to announce that our Neil Diamond Musical that has been in development for a few years, would have its world premiere in Boston in 2020.

And then, it became clear to us, and to the rest of the world, that this pandemic wasn’t going to cooperate with anyone’s plans.

So we’ve been waiting.  And waiting.  And . . .

Now . . . finally . . . I’m thrilled to announce that the show with a book by four-time Academy Award nominee Anthony McCarten will have its world premiere in Boston at the Colonial Emerson Theater (where I grew up going to shows), in July of 2022.

Oh.   And the title!  Well, it’s called . . . A Beautiful Noise.

You can see the exact dates and sign up to get exclusive access to tickets here.  (And in the spirit of the season, look around and see if you can find a little Easter Egg hidden on the site, just for you.)

You’ll hear a lot more from me about the show in the coming months.  We’ve all been so starved for theater, I plan on sharing a lot.  🙂  So follow me here to see photos and videos along the way.

But right now, all that we wanted to do was put our Sweet Caroline of a flag in the Beantown ground and say. . . we’re coming . . . we’re coming to America Boston!  And THEN America!

See more here.

Podcast Episode #227: What TheaterMakers Need To Know About Social Media Marketing in 2021




  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE to do so!)
  • Rate/Review on Apple Podcast
  • FOLLOW on Broadway Podcast Network’s FREE iOS app
  • Share this episode with your friends!



Two facts are certain:

  1.  If you’re a theatermaker (or a person with a pulse), you need to be on social media.
  2.  The rules of how to make your message stand out changes every five sec . . . oh, there we go again!

How do you learn about what’s working now?  Two ways, you jump in the deep end and try a whole bunch of @#$%.

Or you listen to this podcast and let people like me who recently tried a whole bunch of @#$% tell you what we learned.

Which was a ton.

If you are planning on using social media to market yourself or your show, this one is a must-listen.

April 2, 2021: What TheaterMakers Are Talking About This Week

April 2, 2021: What TheaterMakers Are Talking About This Week

From Diana the Musical announcing their Netflix release date AND their Broadway return date, to the future of casting on Broadway in Phantom of the Opera, and a possible Game of Thrones musical, here’s what TheaterMakers were talking about this week . . .


1 – Diana Musical Sets Netflix Run — and Broadway Opening Night

For the first time, a filmed version of a Broadway stage production will be out to stream before the musical even opens. “Diana,” was shot last September in the Longacre Theater, without an audience. The show is set to begin streaming on Netflix on October 1. They’ve also announced the opening on Broadway beginning two months later on December 1.

Read more:


2 – Game of Thrones Play in the Works for Broadway, Will Revive Iconic Characters (Exclusive)

The play’s official description reads, “Featuring many of the most iconic and well-known characters from the series, the production will boast a story centered around love, vengeance, madness and the dangers of dealing in prophecy, in the process revealing secrets and lies that have only been hinted at until now.”

Read More:


3 – First 150,000 spectators attended the musical CHESS in Moscow

CHESS was produced and opened during difficult conditions under COVID-19 restrictions, quarantine, and isolation laws. Even with all of the restrictions, the Russian production of CHESS in Moscow became the second longest-running production of CHESS in the world, after London.

Read more:


4 – What Do Australian Theatre Critics Think of Hamilton?

The Australian staging of Hamilton officially opened March 27 at Sydney Lyric Theatre, making it the first and only staging of the Tony Award, Olivier Award, Grammy Award, Pulitzer Prize award-winning musical currently running in the wake of the coronavirus shutdown.

Read more:


5 – What The Phantom of the Opera‘s Open Casting Call Means for Broadway’s Return                   In response to the wave of injustice and racial discrimination at the start of the pandemic, Broadway leaders have decided to make changes in their productions, within representation and equity on stage. A change in language in the casting call does not guarantee anything but shows a future filled with change.

Read More:


BONUS! Saturday Night Live: Choreographers
A dance rehearsal gets interrupted when the choreographers (Maya Rudolph, Kenan Thompson) refuse to work with each other.


Want to be part of an online community of #theatermakers? Join 600+ theatermakers here. Best part? It’s completely free.

The new reality TV show about producing . . . that I’m producing!

That’s it.  I’ve had enough of people telling me I should . . .

1 – Produce television

2 – Produce a reality television show about producing a Broadway show.

So, during the pandemic, I started pitching TV networks like crazy.  And wouldn’t you know it, Netflix bought it!

The show follows the days and nights and late nights of three Broadway Producers (yes, I’m one of them) starting as we get Broadway up and running again.  Think a live version of William Goldman’s The Season . . . but about the most important season EVER – the first season back for Broadway after the pandemic!

They won’t let me say any more than this right now but stay tuned, because I’ll spill more soon.  (I’m just glad that today, I can finally leak this!)

If you want to read the official announcement from Netflix, including WHO THE OTHER TWO PRODUCERS ARE, click here.  (Guess first!)

OH, and we still don’t have a title, so if you want to suggest one, click here.


Will Game Of Thrones make it to Broadway? And will it be a hit?

News travels fast across Westeros!

Today, multiple ravens announced that Game of Thrones is headed for the stage!

As this article reports, the wildly (and Wildling) successful HBO series is set to debut in 2023 in NYC, London, and in Australia.  Which will come first?  Who knows, but I doubt Broadway will host the premiere, given our high cost and high stakes (if you make it here you can make it anywhere – and if you DON’T make it here, then good luck elsewhere!).

George R.R. Martin will write the “story” along with Duncan MacMillan (who brought us 1984) and Dominic Cooke will direct.  Simon Painter and Tim Lawson will produce.

So the team is first-rate.

But this will be a challenging one.

I’m always fearful of source material that is SO successful.  It gives you quite a hurdle to jump over.  Harry Potter did an amazing job with their adaptation (and GOT is taken a similar approach in coming up with a new story for the stage version), but it hasn’t been the slam dunk business-wise we all thought it would be (this Producer included).

And this genre has had a checkered past.  Remember Lord of the Rings?  Another celebrated fantasy series that never got all the way here?

Regardless of what happens (and I’ll be praying to the Red God for its success), the fact that a brand this popular sees the theater as an important part of its extension, is another reason why the future of the theater looks bright.

Film, TV, theme parks, merchandising, and yes, the theater.  The most successful entertainment brands in the world should have a piece of everyone.

What do you think about a Game of Thrones theater piece?