Google makes surveying your audience easier.

Give Google enough time and they’ll figure out a way to beat just about every competitor out there (except for Facebook, of course . . . that Google Plus just doesn’t seem to be taking off).

The latest Google product to get me all hot and bothered is Google Consumer Surveys.

If you’ve been reading this blog for longer than, oh, a day, then you know I love research like Mama Rose loves her Dainty June.  Too many decisions are made in this business by folks sitting around an ad table (who probably haven’t purchased a theater ticket in the last decade), without consulting the people that actually have to figure out how to get a babysitter, how to get the best seats, and how to afford our high prices.  (I just talked about this subject in this blog a few weeks ago.)

Well, like Superman to the rescue of a cat stuck in a tree, here comes Google with a survey design tool (not unlike Survey Monkey or Wufoo), that when combined with the Google network, allows you to actually find your customers!  Yep, forget me running to the TKTS booth to find out what the word Broadway means to theatergoers.  Forget me having to worry about how to collect enough email addresses from theatergoers so I can find out if 7 PM curtain times have an effect on Tuesday night theatergoing (not as much as you’d think) . . . . now Google has come up with a way to reach those theatergoers directly and online.

I’m excited.  You should be excited.  Because while gut instincts go a long way in this business, there is nothing better than being able to talk to the people that buy your tickets.

Oooh!  And I think I just came up with my first idea for a survey!  Stay tuned!

 

(Got a comment? I love ‘em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)

——

FUN STUFF:

– Broadway Investing seminar on 4/14.  Register today!

– Take a Broadway Road Trip from DC on 4/28.  Click here.

5 New Things About My Blog

Well, what do you think?

If you’re looking at this blog online, you’re looking at a whole new look.  (If you’re reading this via email, then you’re also seeing a new look, but click here  to see the total new PP experience.)

Since it’s Spring Cleaning time, we thought we’d give my blog a wet-nap and clean her up a bit.  Truth is, we’ve given her a little master-cleanse as well, to flush out her insides to help your online experience even more.

Here are five new features about the design that you may/may not notice:

  • We’ve made the switch from TypePad to WordPress.  Sorry, TP, you served me well, but I fell in love with WP when I wrote my Godspell Blog, and it can do things you can’t.
  • All upcoming seminars are in one easy-to-find place, right to the right.  I received a bunch of emails from people who missed seminars just because they didn’t know when they were.  So here they are, for all to see.
  • There’s a menu bar at the top, which includes some of the previous design’s most popular links.  Also, check out the search box.  Want to read blogs about “crowdfunding”?  Just type budget in the box and away you go.
  • The “Leave a Comment” button has moved from the bottom of the entry to right underneath the headline.  So check it out and click it often.

And finally . . .

  • I finally got rid of that photo of me with the ripped jeans-look from like 2005.  I went with the navy jacket/white shirt.  I figure that can never go out of style.

Let me know what you think of the new design and the new experience!  Click that comment button (on the headline, remember?) or drop me an email to give me any feedback and we’ll continue tweaking the look as we go.

And just like a show in previews, we’re still working out our kinks, so if you notice anything that isn’t quite right (or want to suggest something to make it better), email me and let me know!

Now that we’ve got a new look . . . it’s time to come up with some more new ideas for the theater.

 

(Got a comment? I love ’em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)

——

FUN STUFF:

– Broadway Investing seminar on 4/14.  Register today!

– Take a Broadway Road Trip from DC on 4/28.  Click here.

What I learned from eating chips and salsa.

If you’ve ever hung around me outside of NYC, then you know I’ve been known to drool at the sight of a Chili’s.  Maybe it’s the bottomless chips & salsa, maybe it’s the bottomless cokes, but whatever it is, it gets me to stop, whether I’m hungry or not.

I was at a Chili’s recently and when I got the bill I noticed what so many of you have probably noticed at restaurants (and a lot of retail stores from Rite Aid to Starbucks, etc.) around the country . . . every bill now comes with an opportunity for you to win a grand or two if you fill out their online survey.  (check it out here.)

Here’s a company that’s not just surveying random people every once in awhile. They are making a concerted effort to try and get a quality control report on EVERY SINGLE patron (and, of course, they are also trying to collect consumer information at the same time).

Which, of course, leads me to the leading statement of . . . we should be doing the same thing.

Every person that purchases a ticket should get a survey (and maybe with a “win a pair of tickets to Book of Mormon” incentive on their theatergoing habits, their purchase experience, etc.

And actually, doing so would make the League’s yearly surveying unnecessary . . . and probably more accurate, because the electronic ask could probably reach more people over all seasons, all shows, etc.

These folks are right there . . . just a few clicks away . . . and they have the information at their fingertips that could help us tweak every aspect of what we do in order to make it more profitable for us and more pleasurable for them.

And now look what I’ve done.  My stomach is growling.

But it’s not chips and salsa I want.  It’s information.

Because chips and salsa keeps me satisfied for about two and half hours.

Information can sustain me for a lifetime.

 

(Got a comment? I love ’em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)

——

FUN STUFF:

– How To Market Your Show with No Money!  Tomorrow night!  3 spots left!  Click here.

– Win tickets to see Ghost on Broadway! Click here.

– Take a Broadway Road Trip from DC on 4/28.  Click here.

Need some inspiration to complete your script?

A few years ago, my pal Gil over at BroadwayAbridged, told me that November was National Novel Writing Month.  He pointed me to this website that sponsors a challenge/contest to writers to begin and finish a complete novel in 30 days.

Obviously I went crazy for the concept.  It combines my two favorite things:  creativity and deadlines.  (Which, by the way, may just define what a Producer is all about.)

So, of course, I thought, “Let’s make one for scripts!”

And wouldn’t you know it, someone already had!  (Which made my staff very happy, because if I start one more website, they just may change the name on the door to Davenport Website Enterprises).

The folks over at ScriptFrenzy have deemed April (which, believe it or don’t, is right around the corner), Script Writing Month . . . and they’ve started the same sort-of challenge as National Novel Writing Month:  One new script.  30 Days.  100 Pages.

They’ll let you submit any kind of script, including screenplays and TV shows, but we know what we’re focusing on, right?

It’s very Title of Show, isn’t it?

What do you win if you complete this challenge?  The most priceless prize you could imagine.

Pride.  And a brand-spanking new script.

So do it.  Challenge yourself.  Make a deadline.

And make a script.

What’s the worst that could happen?  You miss a couple episodes of Tabatha’s Salon Takeover?  You stay up just a little later?

Or maybe the worst that happens is that the script sucks?

Big deal.

Something sucking is better than nothing doing nothing.

And now, ask yourself what’s the best thing that could happen?

Maybe your script turns into Title of Show . . . or even this.

Sign up for ScriptFrenzy today.

 

(Got a comment? I love ’em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)

——

FUN STUFF:

– Win a spot in our How to Market Your Show with No Money seminar!  Click here.

– Take the Musical Boot Camp!  Click here for info and an application.

– Broadway Road Trip from DC on 4/28.  Click here.

5 ways to use Pinterest to help market your show.

Yesterday we talked about Pinterest.  But talking and taking action are two very different things.  In fact, those two things are what separate an entrepreneur from a wannabe.

So how do you take action with Pinterest?  How can you turn it into a marketing machine for your show?  Or should you?

Here are five ways you can use Pinterest to market your show:

1.  Don’t use it.

I know, that seems counter-intuitive to this post, doesn’t it?  Well, just because there’s a new toy on the market, doesn’t mean you should play with it.  Pinterest may be free but your time isn’t.  And remember, Pinterest is still in the early-adopter phase and your audience may not be there yet.  According to this infographic, about 50% of users are under 35, and about 75% are under 44.  Only 28% make $100k or more.  So if you’re a traditional Broadway play, it might be a little early for you to be pinning.  If you’re a show focused on getting a younger, female, audience, however . . . pin away, my friend, pin away.

2.  Get a page.

Just like your show has a Facebook page, go grab a Pinterest page and start putting up your favorite images.  Just remember, like the F-Book, Pinterest is a social site.  Don’t sell too hard.  You want people engaging with your brand.  Billboard-like images screaming at the viewer to buy tickets are going to get people going the opposite direction.  Social networks are social by nature.  You wouldn’t hard sell your “friend”, right?  So don’t do it here either.  TIP:  Pinterest is still in its “you must be approved” for a page stage, so apply right away so you can be ahead of your competition.

3.  Make stuff on your site pinable.

If you want people to “spread the word”, you need to make it easy for them to do so, no matter what your promotion.  Translating that to Pinterest means, you gotta make things pinable.  And, duh, you gotta tell them to do it.  Attach a PIN THIS note next to the image that you think best (soft) sells your show, and put it in an easy-to-find place.

4.  See what people are pinning about you.

People may already be pinning you and you don’t even know it.  Search the site, and see what images people are using of yours, or what people are saying.  TIP:  A quick way to do this is to go to:  www.pinterest.com/source/YOURWEBSITE.  If you find people are pinning you, guess what, you’ve just found some of your most passionate customers.  Interact with them.  They’re already spreading the word naturally, imagine what they could do with a little suggestion.

5.  Find the tastemakers and follow their pins.

It’s a similar strategy to Twitter, but if you follow the biggest Pinterest pages, and they start checking out what you are pinning, your stuff may spread to a wider audience faster.  It’s like high school – hanging out with the cool kids could get you “pinned” by the Captain of the Football Team that much faster.

We’re just seeing the beginning of the Pinterest revolution.  They’ll be making big changes to their community now that they have so many more users (and so much more data as a result).

Will they stick?  Will pinning become the new Twitter?  Or will it be the old MySpace?

Too soon to tell.  But I don’t know about you, I’m not waiting around to see what happens before jumping on board.

When my shows have the right demo, I’m going to start pinning right away.

 

 

(Got a comment? I love ’em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)

——

FUN STUFF:

– Win two tickets to see If It Only Even Runs A Minute!  Click here.

– Take the How To Market Your Show With No Money seminar on 3/20!  ONLY A FEW SPOTS LEFT!  Click here.

– Take the Musical Boot Camp!  Click here for info and an application.

– Broadway Road Trip from DC on 4/28.  Click here.

 

SIGN UP BELOW TO NEVER MISS A BLOG