The infamous and original broadway web chatter site, talkinbroadway.com, issued a statement recently, letting all their chatterazi know that they no longer will publish “reviews/reports of dress rehearsals/gypsy run-throughs.”
They’ve got good intentions here. But they’re making a mistake. As I learned from social media guru, Warren Ackeman at Affinitive, the more you tighten the reins on your online audience, the more likely those reins are going to break. Does TB really think their passionate peeps won’t find another place to chat? They’re gonna scurry to find one fast. Like roaches when you turn on the light.
I’m sure there are producers all over town celebrating Talking Bway’s new policy. But that just means they’re not confident in what’s gonna be on that stage.
You can’t produce with fear about what people are going to say, no matter who they are or what sites they visit or when they come.
And, remember, if your show is fantastic, you’ll WANT those people talking about your show as early as you can get them.
So Talkin’ Broadway, thanks for trying to protect us from the bullies. But don’t worry, we can take care of ourselves.
And if we can’t, we’re definitely in the wrong business.
BTW, if any Talking Broadway regulars are reading this and want to write reviews/reports of dress rehearsals/gypsy run-throughs, might I suggest BroadwaySpace.com. 😉