Ok, readers. This is your official rant alert, so look out. Ready? Set? Here goes . . .
I went to pick up four tickets to a big budget Broadway show recently that cost me about $500 buckaroos.
I approached that big scary glass partition (that I’ve blogged about before), and out popped a box office rep ready to serve me. And serve me they did . . . wearing a well-worn sweatshirt and jeans, like they were working behind the counter at a Dairy Queen, not a Broadway box office.
Can you name me another industry that is trying to sell consumers a product priced over $100/each, with the average sale probably around $500, that would let their front line sales reps wear a sweatshirt and jeans? They have dress codes at The Gap, for G-D’s sake, why can’t we?
Maybe this was a fluke, as certainly not all box offices in town dress this way. There are plenty of suit and tie BOs out there. But frankly, this wasn’t the first time I’ve seen “dress down day” at a show, so I felt compelled to say/write something.
If you expect a customer to shell out megabucks for your product, you should dress to impress. That’s sales training 101. In fact, that’s sales training wheels 101.
And if you don’t want to make your employees have to figure out what to wear, then put them in a uniform, even if that’s just the same type of t-shirt.
It’s just respectful, especially when engaging in high-priced business transactions (or even when you just want them to buy an $15 Gap T-Shirt).
And treating our customers with respect is the best way to get them to “pay” their respects as well.
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