Ticketmaster tackles the subject of their fees, on their brand new blog.

There’s a new voice in the theatrical blogosphere.

And it has a market cap of over a billion buckaroos.

The recently merged Ticketmaster unveiled their own blog a couple of weeks ago, written by their very own CEO, “Nathan” (he signed the blog by his first name only).  Their first (and so far only) post begins with the sentence, “We get it – you don’t like service fees.”

Master-of-the-Nation (my pet name for the new company formed by the Ticketmaster/LiveNation merger) continues to explain that they are going to use their blog to help educate the consumer on the fact and fiction of e-commerce, how fees are going to be presented in the future, and why the fees are what they are (news flash: that billion dollar market cap has something to do with it).

While they’re a little late to the explanation party, I gotta give props for their desire to shed a little light on their world, and for the changes they are about to implement, which are a direct response to the comments they’ve heard from their consumers (they have frightening data demonstrating the drop-off-rate when a customers sees those fees).

But the line that made me fall in love was this . . .

This [new] user experience mirrors what you see across the web from leaders in their field – Amazon, Apple, Expedia, Zappos and more. It’s not complicated, it’s just the right thing to do.

We are the leader in the industry, and so we are accountable for taking the initiative to drive industry change. We take that responsibility very seriously, and at the new Ticketmaster we wake up every day obsessing over the fan experience. We think this change is a big step toward creating pricing transparency that is good for fans, and thus good for business.

Kudos, MotN.  I look forward to seeing how you will continue to think of the consumer first, and market cap second.

Now, the only other thing that Nathan has to learn right now is that a blog needs to be updated more than once every week.

Come on.  You’ve got googles of stuff to talk about.  Give us some regular content, already?

It’s not that hard.

To read the full Ticketmaster statement on their Ticketology blog, click here.

Play my Tony pool! Win an iPad!

Woo-woo!  Sharpen your electronic pencils and prepare to pick your winners . . . and maybe you’ll be a big winner yourself!

Tony Awards can equal big business for Producers, so being able to determine which shows will take home trophies is something all Producers should practice.

Now we can all practice with the 3rd Annual Producer’s Perspective Tony Pool!

If you’re new to the blog and didn’t play last year, here’s how it works: the person who picks the most winners wins!  As simple as an R&H melody!

What do you win?

Here are the prizes:

GRAND PRIZE:  An iPad!

FIRST PRIZE:  A Kindle

SECOND PRIZE:  A $50 Amazon Gift Certificate

This year, I’m also adding a special PERFECT SCORE Bonus of $100 CASH!  If anyone out there picks ALL of the winners, you’ll get a bonus 100 bucks.  (I’m dying to give that away so pick carefully!)

To play, click the link here and pick away!

 

The rules of the game and the restrictions are all on the ballot, but a few super important ones:

– Only one entry per reader.  Multiple entries will disqualify all of your entries.

– In order to verify entries, only email subscribers to the blog are eligible.  If you are not an email subscriber, use the box on the upper left of this page to subscribe now.

– Make sure you fill out ALL of the information on the “Verification Page” of your entry.  Incomplete entries (and there were a few last year) cannot be counted.

– When asked for your email on the “Verification Page”, make sure you enter the same email that you use to subscribe to the blog. 

Please read all of the rules carefully on the site before submitting your entry!  Don’t forget, you’re picking what you think WILL win, not what you want to win. 

The Tony Pool will officially close on Thursday, June 10th at 11:59 PM, so don’t delay, play today!

Good luck to all of you and the nominees!

CLICK HERE TO PLAY THE TONY POOL!

The Producer’s Perspective: Year 2 . . . in book form!

I celebrated my second blogging birthday this past October 14th.  Two years! Whew!

Like last year, I took all the entries over the past year and put them into book form, for those readers out there who like to flip rather than click.

Today I’m proud to announce that The Producer’s Perspective: Year 2 is now available!  Get it here.  And if you buy before 12/31, you can save 10%.  Just click here and enter code HUMBUG at checkout.

In a few weeks, the book will be on Amazon and yep, available on the Kindle as well!

The Producer’s Perspective:  Year 2.

—–

Don’t forget to vote for the 2009 Producer of the Year.

Make sure you cast your vote by Sunday, December 27th at 8pm.

The winner will be announced here on the blog, on Monday, December 28th.

VOTE NOW

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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