I’ll admit it. I love Daughtry. But not for the reason you think.

Daughtry is one of the most successful American Idol contestants to date.

And he (and his publicity peeps) are also some of the smartest.

Actually, what I’m about to describe ain’t brain surgery.  It’s pretty simple, actually, yet so many Producers in so many industries don’t take it into account when releasing a new product.

It’s called . . . ti . . . timing.

Guess what Daughtry’s new single is called?

I’ll give you a hint.  What month comes after August, before October, and starts this Wednesday?

That’s right, back-to-schoolers.  It’s called “September,” and the song is a slow jam that captures the end-of-summer blues perfectly.

The song is on Daughtry’s 2009 album Leave This Town, but “September” wasn’t released as a single until this June, which gave it just enough time to ramp up to the charts by mid-July, and now peak with serious radio play just two days away from the song’s namesake.

And if you don’t think that this release was planned like, well, brain surgery, then I’ve got a show for you to invest in that involves a murdering moose.

Releasing a product, or debuting a show, is not like investing in the stock market.  We should time our market.  We already have data that suggests when your best chances for a Tony nom are, right?  There are, no doubt, specific times of the year when your show will attract a wider audience.

It’s up to you to determine the right time for your show.  It may not be as obvious as opening Elf around Xmas, or releasing “September” around September, so make sure you spend some time trying to get into your audience’s specific frame of mind.

And then pray there’s a theater available at the same time.

Oh, and I do really like Daughtry.  He’s a cool version of Nickelback, so what’s not to like?  Come on, watch this video below.  Tell me it’s not a good song.

Now, if only he’d write a musical . . .

Honda, The BBC . . . and Broadway?

I love it when Broadway gets mentioned in the same sentence as Big Business.

So imagine how I felt when I heard that one of our own got nominated for an honor usually reserved for publicly-held giants like Apple and Nike and so on….

Last week, Situation Interactive, the agency that has literally written the code for most of Broadway’s internet marketing campaigns, was nominated for a Webby Award for “Best Use of Social Media” for their follower-magnet Next To Normal twitter campaign.

If you’ve never heard of the Webbies before, well, they are exactly what they sound like.  The NY Times has called them “the internet’s highest honor.”  And now we’ve got a Broadway show up for one.

A wise press rep once told me that you get a gold star if you can get your show a story that doesn’t appear on the theater pages.  If that’s true, then Situation deserves a gold galaxy for getting Broadway off the theater pages and onto the business pages.

Now sure, it’s always nice be nominated, Sally Field, but it’s much better to win, right?

I think it’d be awesome if Broadway crushed its competition in this category.  And the good news is that the winner of the award is chosen American Idol-style . . . by fan vote.

So let’s show Honda and Yearbook.com, that Broadway ain’t stuck in the dark ages no more!  We can tweet with the best of them.

Vote here (click on the “Best Use of Social Media” category).

Now, after N2N wins this . . . it’s time for them to share their recent good fortune with some of the other shows, don’t you think?  First it recoups.  Then it wins a Pulitzer.  And now an advertising award?  What’s next?  A $1,000,000 grant for spectacular use of Ricolas?

Congrats, guys.  Your tide just raised all the boats.

Play “Will It Recoup” and win a Kindle!

Spring is in the air (sorta), which means it’s time to play . . . (say it with me like you’re the audience of a game show) . . . WILL . . . IT . . . RECOUP!

Last year was the first time we played this fantasy Broadway investment game, and I got a bunch of great feedback about it (especially from last year’s winner, Tom L., who walked away with an iPhone), so I thought we’d play with our imagined fortunes again!

This year, I’m not giving away an iPhone (and I won’t ever again, until they release us from the horror that is AT&T).  The grand prize for this season of Will It Recoup is my new favorite toy in my Producer’s Toolkit, a Kindle!

Here’s how the game works:

There are currently nine commercial plays set to open from Jan. 1st to this year’s Tony deadline.  Your job?  Pick the ones that will recoup.  That simple . . .or is it?

I’m not including any musicals, because it would just take too dang long to find out who won the Kindle (I can barely stand how long it takes to get through one American Idol season).  Most of the plays are limited runs, or what I call, the ol’ Broadway “Smash and Grab,” so we should know the results sometime this summer.

The plays are:

A View From The Bridge
The Miracle Worker
A Behanding in Spokane
Next Fall
Lend Me A Tenor

And yep, one of the plays above has already opened, so you’ve got a gimme.  

To play, just click on the link below.  It’ll take you to a survey.  Pick the recoupers and you’re in!

A few important rules:

– All entrants must be email subscribers to the blog so I can validate your entry.  If you are not an email subscriber, please subscribe by putting your email in the box to the left of this entry.  The email you subscribe with must match the email you enter in the survey.  (People have lost prizes because of failing to make sure their emails match, so please take care with this one).
– Only one entry per reader
– Recoupment must occur during the Broadway run to count as a recouped show (in other words, subsidiary income doesn’t count).

Entries will only be accepted until 2/15 at 12:01 AM so enter today!

For additional info on the game, including some tips on how to win, check out last year’s description of the game here.     

Now let’s play . . . (one more time) . . . WILL . . . IT . . . RECOUP!