Special Saturday Post: 3 Reminders

Hey y’all . . . a special holiday weekend post with three reminders of things going on that you should check out.

1.  There are only 5 slots left in my June 19th “Get Your Show Off The Ground” Seminar.  Book today.  It’s perfect for all of you pre-NYMF and pre-Fringe Authors and Producers.

2.  The RSVP list for the first annual BroadwaySpace.com Tony party is filling up!  And there are only so many wings to go around.  Make your reservation here.  It’s going to be a blast.  Imagine a Super Bowl party . . . but for the Tonys!

3.  Have you played my Tony Pool yet?  Pick the winners, win an iPad.  That simple, right?  Click here to play.

4.  I know, I know, I said three reminders, but a mentor of mine once taught me that Producers should strive to exceed expectations, not meet them . . . so here’s #4.  If any of you are in the Tampa area, come on down to The Straz Center and see me at my new show, Miss Abigail’s Guide to Dating, Mating & Marriage, which starts performances on June 9th!  For more info, click here.

Enjoy your holiday!

A test case for a “troubled” (?) musical.

– Disappointing out-of-town reviews.  Check.

– Disappointing message board buzz from early out-of-town previews.  Check.

– Director replaced.  Check.

– Michael Riedel taking swings at the show on an almost weekly basis.  Check.

The Addams Family had all four of these unfortunate items marked off the “troubled musical” checklist well before “it” came into town.

Now that TAF has been in performances for a few weeks, let’s look at some more of what The Addams Family has to buzz about.
– w/e 4/18/10    $1,261,490

– w/e 4/11/10    $1,240,377

– w/e 4/4/10      $1,391,177

– w/e 3/28/10    $1,302,707

– w/e 3/21/10    $1,328,460

– w/e 3/14/10    $1,192,213

Now, all of a sudden, some people talking smack on a message board back in October, about performances in Chicago, doesn’t seem so bad, does it?

Producers, actors, authors, etc. are constantly worried about bad industry buzz and how it will affect a show. No one wants the label of a “troubled” show.  Well, if ever there was a test case that proved that there is a giant chasm between what our industry hears about the development of a show, and what our audience hears about the development of a show, The Addams Family is it.

TAF feels like a big Broadway musical.  It has stars.  It has a powerful brand.  It has a powerful brand that’s funny.  It already feels musical because of its popular theme song.  It is about a world that provides for spectacle.  Etc.  Etc.

And all of those elements are what a huge majority of the Broadway audience wants to see, no matter who is replaced or who is writing what.

Don’t worry about what insiders may say.  Worry about what your audience will say.  They are the ones who actually pay for their tickets.

And when they really want to see a show, they’ll have no “trouble” paying premium prices.