I noticed a billboard on 7th Avenue the other day that I hadn’t seen before. I snapped a picture so you could see what it was advertising.
Yep, it’s pitching . . . Telecharge, the official ticketing agent of Broadway.
There was a time when Telecharge didn’t have to advertise. Heck, there was a time when Telecharge didn’t have to give out seat locations. But with brokers and websites hitting media hard with adwords, banners and even taxi tops (Have you seen that Broadway.com buy?), Telecharge super smartly decided use some of their service fees to fight impressions with impressions, in an attempt to educate the consumer that the fastest and cheapest way to buy is through the official source for tickets. I’ve seen them spending money on adwords, but the outdoor angle looks relatively new to me.
And I like it.
Ticketing companies are like department stores. They have a lot of different types of products of all different shapes and sizes.
And the money that is spent supporting the store helps to support all the products inside.
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