Fun on a Friday: when pop culture worlds collide

Now that the Anthony Weiner scandal has died down, there seem to be only two topics of water cooler conversation these days:  Book of Mormon and Harry Potter.

They seem so dissimilar, don’t they?

Not to Tessa Netting, former Billy Elliot Broadway cast member, who created a Harry Potter meets Book of Mormon meets the opening of The Brady Bunch YouTube mashup that is quickly making the rounds ’round Broadway.

Enjoy it, and thanks for the fun, Tessa.

Now if only there was an Anthony Weiner meets War Horse mashup.  (For the record, I have no idea what that even means.)

 

 

 

 

(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)

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FUN STUFF

– 90 Days to Godspell!  Read the day-by-day account of producing Godspell on Broadway here.

– Win 2 tickets to Silence, Shrek or Rocky Horror. Click here!

A survey: what do people do when they LOSE the lottery?

My office is right next to Book of Mormon, so every day and twice on Saturdays, I see a 100+ folks crossing their fingers hoping that they’ll win the lottery and get to see the show that night.

30 or so people get lucky.

My question . . . what happens to the others?  These people are “in the mood” to see a show.  They’ve set aside the time to see a show.  They are in the location where lots and lots of shows happen.

Surely, they see another show, right?

Well as my mom always said, “Surely” is nothing but the name of our crazy neighbor with the 10 cats.

So, we decided to find out.

Last weekend, my staff and I hit the streets and asked lottery losers at Mormon, Wicked, and a few other shows in town just what they planned to do after their hopes and dreams were crushed by fate.

First of all, we wanted to know where they were from.  Do tourists know about the lottery?  Is this a NY secret?  Here are the numbers:

  • 46% of Lottery Players were from the tristate
  • 54% were from outside the tristate

It’s not the secret many of us thought it was.

When they lost the lottery, here’s what our responders said they’d do instead:

  • 31% see another show
  • 24% go home
  • 22% do something else (movies, shopping, lunch, etc)
  • 16% don’t know
  • 7% try to get tickets to that show (cancellation line, SRO, box office)
So what does that tell us?
Good news and bad news.
The good news is that 47% of the losers (“see another show” plus “don’t know”) could be ripe to buy tickets to something else (maybe your show).
Your challenge is making sure they find their way to your show.

The bad news is that 53% are not inclined to go to another show if they lose, even though they have the time, some cash, and are steps away from TKTS, other lotteries, theaters, etc.

And that’s the challenge for all of us.

 

(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)

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FUN STUFF

– 92 Days to Godspell!  Read the day-by-day account of producing Godspell on Broadway here.

– Win 2 tickets to Silence, Shrek or Rocky Horror. Click here!

4 Things that Broadway and The Royal Wedding have in common.

Oh the royals, the royals, everybody is talking about the royals.  Regardless of how stained with scandal the crown has been over the past decade, the wedding of Prince William and the future Princess Kate is still one of the most anticipated events of the last twenty years.  Since Billy sprouted whiskers, everyone has been wondering when he’d take a bride.

And the time has finally come.

As I’ve been watching the preparations, I couldn’t help but notice how the big day and Broadway have a blimey lot in common!

Here are four similarities:

1.  Everyone loves an underdog.

Kate’s a modern day Cinderella; a commoner plucked from obscurity who will soon wear a crown.  It’s the fantasy of just about every girl in the world (or at least the ones in my office), which is why it makes for such a wonderful story.  Broadway loves when the hard-working, unheard-of hero gets his or her due, whether that’s Annie or Jean Valjean or the kids on the Chorus Line.  Why?  Because if it can happen to them, maybe, just maybe, it can happen to us, too.  (The ladies in my office have already turned their sights to Harry.)

2. Everyone loves a spectacle.

The dress, the church, the flowers . . . or in other words . . . the costumes, the sets, the props!  Theatergoers and wedding guests alike have got a thing for the biggest and most beautiful.  As Spider-Man has proven, if you build it BIG, they will come.

3.  Not everyone can get in.

It’s got limited seating and, therefore, is exclusive, which makes it that much more exciting.  Just tonight I walked by the Book of Mormon and watched as 50 people in the cancellation line got turned away.  Just watching them wait . . . made me want to see it again.

4.  Everyone will want a t-shirt.

People like to commemorate memorable experiences, whether it’s a show or a wedding, with . . . stuff.  It reminds them of the fun they had, and it shows off that fun to their friends.  Take a look at some of the . . . stuff . . . you can get to celebrate the wedding.  Now take a look at some of the stuff you can get to celebrate Wicked.

Historical events are theatrical realism. What draws people to them is the same thing that draws people to the theater.  We’d do well to create shows that have some of the same elements as these unforgettable moments in our history.

(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)

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FUN STUFF

– Take the Broadway Investing 101 Seminar.  Click here!

– Win 2 tickets to see Blue Man Group Off Broadway.  Enter the Sunday Giveaway here.

 

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