We need younger audiences. But who hasn’t?

The cry in advertising and marketing meetings all over the country is, “We need to find younger audiences!”

And I agree.

But . . . something tells me that this same cry has been heard for every decade of theatergoing.  I have to wonder if even Shakespeare himself was frustrated because he couldn’t get college-age kids to put down their PBR, leave their sorority parties and come listen to some verse.

Back in this country, over the past 75 years, has the theater ever been something that the youngins have flocked to organically?

Nope.

Unfortunately, that means it’s going to take a lot more than a $25 ticket or a ‘bring us your empty PBR can and we’ll give you a free t-shirt promotion’ to win over this lot.

It’s going to take the right product.

Unfortunately, product that appeals to this sect, doesn’t necessarily appeal to the traditional theater going sect, who are the fuel that keeps the theater going economically.

And, as ol’ Bill would say, “there’s the rub.”

Because we do need them.  And yes, every generation may have said that, but I believe that this generation needs it even more, thanks to the declining attendance on Broadway and the declining participation in the arts nationwide.

While young audiences may not be the answer for your short term sales needs, if you’re looking to stay in this business for a long time, they are the future of your long term needs.

Because they grow up.

And eventually they grow out of PBR-soaked hangovers and would rather enjoy a night of Hamlet instead.

If you are a musical theater writer, or want to be one, this blog’s for you.

The BMI Lehman Engel Musical Theatre Workshop, one of the very few training programs for emerging musical theater writers, is looking for a new crop of students.

And did I mention that it’s free?

The famed program, which has churned out the likes of Ahrens & Flaherty (Ragtime and so much more), Jeff Marx & Robert Lopez (Avenue Q), Tom Kitt & Brian Yorkey (Next to Normal), to name a few, just announced that it is accepting applications now for its 2010-2011 first year composer-lyricist class.

But you know what’s great about the progam?

It’s not the fact that it’s free, or that you get Tony Award-winning guest lecturers, or that it looks great on a resume.

The best part about BMI is that it’s like school.  You have homework. You have teachers.  And you have deadlines.

How many times have you sat at home and turned on the TV when you knew you should have been writing (or producing or exercising, for that matter)?  Now think back to when you were in school, college and/or graduate school.  Sure, there were still distractions, but somehow, you felt more compelled to finish your work, right?

Even the best self-motivators out there could use a little school in their life.

They’d be lucky to get a little BMI in their life.

For more info, including an application, click here.  (For librettists, check back later in the year – the librettist program looks for new peeps in the Spring)

And if you’re not near NYC and can’t make it to BMI, start your own version in your hometown.

Sure, Maury Yeston may not be available to you, but anyone and a deadline is better than no one and another game of Wii tennis.

SIGN UP BELOW TO NEVER MISS A BLOG

X