The next play in the reading series is . . .

We’re halfway through the first year of the Davenport Developmental Reading Series, and we’ve had two great dramas so far.

So what do you do after you’ve been through the Civil War and a violent psychological thriller?

You play Bingo!

Next up on September 13th is a new comedy from the midwest’s Ian Kennedy about that famed form of legalized church gambling known as Bingo (not to be confused with the Off-Broadway musical of the same name from several years ago).

Now I’ll admit . . . I got semi-obsessed with bingo on a cruise several years back. It rained 5 out of the 7 days, so Bingo was about all that we could do (except watch the movie version of Titanic which they played in the lounge – no lie – they played Titanic – on a cruise ship).

Here’s what this Bingo is about . . .

“There is nothing fiercer than a game of Bingo. Tensions are high and competition FIERCE. In Mr. Kennedy’s new play BINGO!, amidst the competition, gossip flourishes and secrets are revealed. Who knew a Bingo game could contain hidden sexualities, illicit affairs, matching heart-shaped tattoos, AND good luck dollies?”

I even hear there is a touch o’ interactivity involved.

Sounds fun to me.  I’ll be there.  Will you?

For more about the reading series, including how to submit, click here or visit www.DavenportTheatrical.com.

“When I say Broadway, you say . . .” Survey Results revealed.

My staffers and I got into a discussion last week about what the word ‘Broadway’ meant to our ticket buyers.  What sort of images did it conjure?  What did they associate with it?  In other words . . . what did the brand of Broadway actually mean?

We decided to find out.

I sent a couple of my loyal staff members (and the ones with the warmest coats) to the TKTS booth to ask 100 female theatergoers the following question (we asked only females because they drive the majority of the ticket purchases):

“What is the first word that comes to your mind when I say the word . . . Broadway?”

Below is a list of the responses (only responses given by more than one person are listed):

Shows 15%
Plays 9%
Musicals 8%
New York 8%
Music 6%
Dancing 5%
Wicked 5%
Fun 4%
Singing 4%
Lights 3%
Theater 3%
Chicago 2%
Crowds 2%
Fabulous 2%
Lion King 2%

Pretty interesting, huh?

Kudos to the three shows that got on this list.  When your show equals Broadway, you’re doing pretty well.  The other good news is what was NOT on this list: expensive, uncomfortable seats, etc.  Actually, only one person out of the hundred associated the word Broadway with “expensive,” and that one comment was the only negative word associated with Broadway in the survey.

Since we found this information to be so valuable, and since my staffers’ coats were really warm, we decided to ask another question in the same style, to the same people.  Ready?  Here goes:

“What is the first word that comes to your mind when I say the word . . . Off-Broadway?”

Below is a list of their responses:

Plays 12%
Don’t Know 9%
Cheap 6%
Not as fun 6%
Theater 4%
Altar Boyz 3%
Fun 3%
New York 3%
Shows 3%
Small 3%
Avenue Q 2%
Comedy 2%
Dancing 2%
More shows 2%
Shoes 2%

Pretty scary, huh?

9% of the individuals surveyed couldn’t even come up with a word to describe Off-Broadway!  And not only were there negative associations in this top group, as opposed to Broadway’s survey which had only positive, but these negatives continued on with the rest of the sample.  Words like “sad” and “meh” and “wannabes” were amongst the single responses we recorded.  In total, over 30% of the people surveyed had a negative first thought about Off-Broadway.  (For those of you who think we misspelled “shows” and put “shoes” instead, unfortunately, you’re wrong. Google Off-Broadway.  The second search result is the reason why 2% of our survey said shoes.)

The takeaway from this survey is pretty obvious: Broadway’s brand is healthy and positive, while Off-Broadway’s image is damaged . . . kind of like Martha Stewart when she went away to prison.

But Martha came back . . . and so can Off-Broadway.  It’s just not going to happen on its own.

A model for the rebranding of Off-Broadway tomorrow . . .

What is the first word YOU think of when you hear Broadway?  Off-Broadway?  Comment below.

(Special thanks to Lindsey and Ashley for braving the elements for this sake of this study.

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