How to start a revolution in 2010. A Betty White case study.

Betty White’s spectacular job at hosting Saturday Night Live this weekend proved a couple of things:

  1. 88-year-olds talking about their “muffins” is frighteningly funny.
  2. Social Media is not only here to stay . . . it’s here to influence.

In Betty White’s earlier days, if you wanted change, someone would undoubtedly tell you to write a letter. You’d hear,  “Write your congressman,” or “Write the President of the Company,” or maybe even, “Write the editor of the newspaper, maybe they’ll run it in the paper and maybe a few people will see it on that specific given day and then it will disappear.”

Imagine if David Matthews (the man responsible for the “Betty White to Host SNL (please?)!” Facebook page that started this whole thing) had only a letter-writing campaign at his disposal to try and get that Golden Girl on the show.

Think it would have worked?

I’d bet you Facebook’s market value that it wouldn’t have.

Social Media is the new letter to your Congressman . . . without having to be addressed specifically to your Congressman.

Social Media is the new protest . . . without having to make signs or burn effigies or even show up.

You just have to click.

So if you want to get a beloved octogenarian on SNL, or fix a pothole, or maybe market a show . . . look no further than the screen in front of you.

And here’s the cool part . . . it’s a win-win for those wanting the change and those considering the change.

Public social media campaigns like the Betty Facebook campaign demonstrate what the market wants.   It’s a free focus group.  It’s listening to your audience. You think it took a genius network exec to actually agree to have Betty on the show?  It was the easiest decision Lorne Michaels has ever made!  With the type of friends and comments that Facebook page was drawing, and the amount of press the campaign was getting, it was a guaranteed ratings boost for the show.

Even if she hadn’t talked about her muffin.

For more on Betty’s muffin, watch the video below or click here.

Who says there are no jobs in this economy. Here are 2!

Are you an Un?  If so, then you should be looking for a new job.

What’s an Un?  Unemployed, uninspired or under-appreciated.

Don’t wait for your old job to call you back if you got laid off (that’s like staying home on a Saturday night waiting for a girl/guy who dumped you to call), and don’t sit back and wait for your current job to get better.  It won’t.

Look for another opportunity, or even better, create your own.

Here are a couple of job opps that appeared in my inbox this week, including one gig with a subsidiary of my company:


1.  NEW YORK MUSICAL THEATRE FESTIVAL SEEKS DIRECTOR OF DEVELOPMENT

The Director of Development will be responsible for overseeing and executing the organization’s development and marketing strategies, including:  maintaining relationships and communication with diverse sources of contributed income (including individuals, corporations, foundations, and government agencies); identifying, cultivating and soliciting potential funding prospects; overseeing the fulfillment of member, patron, and sponsor benefits; maintaining development mailing lists and research files; and supervising development interns, grant writers, and other part time employees or independent contractors who are engaged by NYMF to assist with development activities.

The person who fills this role will ultimately be responsible for maintaining and building the community of support for the organization to enable the strategic growth of the organization and to ensure that the festival can continue to be an affordable and accessible venue for independent artists.

Excellent writing, oral communication, and customer service skills are essential.  Computer proficiency, including MS Office (Excel, Word, Outlook).  Prior experience in development or fund raising.

The ideal candidate will be a creative thinker and strategic marketer interested in growing with the organization.

Salary is $30-45k, commensurate with experience.

Interested applicants should email Elizabeth Lucas at eal@elizabethlucas.com.

2.  EDITOR/CONTENT MANAGER FOR THEATRICAL WEBSITES

Davenport Theatrical Enterprises, Inc. is seeking an Editor/Content Manager for three websites which it founded and manages:

www.BroadwaySpace.com
www.BestOfOffBroadway.com
www.DidHeLikeIt.com

Responsibilities will include:

– Coming up with feature story and video ideas
– Coordinating the production of feature videos with our crew
– Writing daily news blurbs and feature stories
– Managing reviewers
– Uploading photos, videos to websites

The ideal person for this position would possess the following skills and qualifications:

– Experience in theatrical media (preferably websites)
– Relationships with theatrical press reps
– Strong computer skills (graphic design, photoshop, video editing and HTML a plus)
– Excellent and exciting writer
– Organized and outgoing
– Interested in getting involved with a start up business and helping it grow.

We see this as a part-time position that would lead to full time. There may be the possibility to work from home.

Salary commensurate upon experience.

Interested applicants should email info@broadwayspace.com.

Good luck in becoming an un-Un!

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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