More performance time research revealed.

Telecharge released a third installment of their report on Broadway performance times recently, once again challenging us all to thoroughly examine our perf schedule and ask, “Do we have the best performance times for our customers or are we just going along with tradition?”

This report concentrated solely on Out-Of-Town buyers (tourists) and Suburbanites, since those two groups account from more than 80% of our sales.

Here are a few bullet points from the in-depth analysis:

  • Monday night has the highest percentage of out-of-towners, but Thursday has 3x as many out-of-town sales as Monday.
  • Wednesday evening is typically the weakest-selling performance, but twice as many out-of-towners bought tickets for a Wednesday evening as a Monday evening.
  • Unlike out-of-town buyers, suburban buyers show a significant preference for matinee performances.
  • Sunday and Monday evenings are the two weakest performances for sales to tourists but they have a high percentage of sales from them: 52% and 54%, comparable to Friday and Saturday night.  These performances depend more on tourists than other performances.
  • The peak performances for out-of-town buyers fall between Thursday and Sunday afternoon.
  • Thursday is a stronger performance with out-of-town buyers than Sunday matinee or Wednesday night.

What does all the data in these three reports tell us?  Should we have 7 PM performances on other nights besides Tuesday?  Should we have Thursday and/or Friday matinees?  If tourists are here between Thursday and Sunday, what about a Friday at 5 (like our friends in London)?  What about 9 PMs on Saturday?

These reports don’t have all the answers.  As a therapist once told me . . . “We don’t have all the answers, we just know what questions to ask.”

These fantastic reports challenge us all to ask our own questions about our own specific shows.  Don’t follow tradition for tradition’s sake (unless, of course, you’re doing Fiddler).  Use the stats, study your audience, and shake up your times until you find what works best.

Special thanks to The Shuberts and Telecharge for releasing this info.  (To read the summaries of the previous reports click here and here.)

Let’s hope for more of these in the future.

Or you know what would be really cool?  A Telecharge ticketing blog!

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Who will be Broadway’s Next Big Star? The “Final 15” Announced.

When we came up with the idea for BroadwaySpace.com’s “Broadway’s Next Big Star” contest, we knew we’d get some submissions from a few talented performers . . . but we had no idea we’d get THAT many!

Several hundred performers and performers-to-be from around the world (yep, there was even an entry from Estonia), submitted videos of themselves doing something “Broadway” (singing, dancing, or making a mash-up) in the hopes of winning the grand prize of getting flown to NYC, doing dinner and a show, and getting an audition with a hot-shot NYC casting director.

Somehow, Craig Burns from Telsey Casting, Bailey Hanks from Who-Doesn’t-Love-Them-Some-Bailey-Hanks, and I, narrowed the hundreds of entries down to 13 finalists. Add to that the two wild card spots we gave away to the two most-viewed videos, and that makes  . . . The Final 15!

Check them out here (and check out the honorable mention/superlatives while you’re at it)!

When you’ve watched them all, vote for your favorite by 11:59 PM ET on Wed. April 7th!  We’ve already had thousands of votes pour in since the first day the voting was announced, so it’s gonna be a close one.  Your vote will count big time.

As I watched all of the entries, I couldn’t help but notice a few things that I thought deserved some special attention.  So, I’m giving out some pre-award awards right here and now.

1.  The “Holy Crap, High School Musicals Have Come A Long Way” Award

Check out the three camera shoot in Audrey Peeples’s “Gimme, Gimme”.  And listen to those tracks.  And is it just me, or is the costume actually period?  (For my high school production of Anything Goes, I wore khakis from The Gap circa 1988).  Man, it’s no wonder that Broadway audiences demand a lot from their $125.  Look at what they are getting in their local high schools!  I’ve heard rumors lately of high schools with bigger musical budgets than some Off-Broadway shows!

2.  The “You Got To Work With Whom?” Award

When I was a Broadway-wannabe, the closest I could get to the stars was hanging out at the stage door and hoping to get a glimpse (I once asked 12-year-old Daisy Eagan for an autograph . . . our paths haven’t crossed since, but I’m sure they will someday, and boy will my face be red).  Now, the incredible generosity of so many Broadway performers, combined with the many schools and classes in the city and around the country (Like Laura Bell Bundy and Paul Canaan’s Take It From The Top) , give young performers a chance to learn from the best.  Check out Final 15er, Nicholas J. Oliveri, as his sings for the original “Gimme, Gimm-er,” Sutton Foster.  And stay tuned to the very end, so you can hear Sutton compliment Nicholas and crack up the class.

3.  The “Golden Age is Over” Award

This goes out to all of the finalists.  Of the 15 songs sung by the finalists, only 4 were from musicals written before 1980 .  And only 2 of those were written before 1970.  These performers are not only the actors of tomorrow, they are also the audiences of tomorrow. And the days of our audiences wanting to see The King and I and Pal Joey and Fiddler are over.

4.  The “How to Stand Out in the Clutter” Award

And last, but not least, Stewart Yu gets a nod, not for making it into the Final 15, but for knowing he wasn’t going to make it into the Final 15, and creating a video that will probably get him more views than many of the finalists!  Stewart knows the rule by which we all must live: creativity cuts through clutter.  I’ve pasted his video below.

Good luck to all of the finalists!

See them all here (and don’t forget the honorable mentions at the bottom).  Make sure to cast your vote by Wed at 11:59!

And enjoy Stu!

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