Favorite Quotes Vol. XXIX: What does Microsoft have to do with us?

Poor Microsoft.  They just can’t seem to do anything right these days.

Actually, that’s not true.  They just can’t seem to do anything first these days.

CNN had a great piece on the fall of Microsoft last week, and believe it or not, I found it relevant to Broadway.  The article described how this monster of a company, that led the charge into the computer age, has since fallen to the back of the pack, while their old competitor, Apple (whom they had previously easily bested), and their new competitor Google, jumped out in front.

Microsoft is getting beaten in search, in tablet computing, and, mark my words, Microsoft Office lovers, they will soon be beaten in software, when cloud office docs take off (my office recently dropped Outlook for Google Apps Gmail, and while it may not be the exact same experience, it’s free, it’s updated constantly, and it takes up no space on my servers.  That’s 10 versions of Outlook right there . . . in one office.).

When asked why she thought Microsoft had fallen back, Analyst Laura DiDio gave us this gem . . .

In this age, the race really is to the swift. You cannot afford to be an hour late or a dollar short.

Now, I’m not sure about the dollar part.  I think a lot can be done with less in 2010 than twenty years ago, as long as you can make up for the cash in creativity.

But I do think Laura is so right on the moolah with the first part of her statement.  Because of the speed that modern technology allows, it’s more imperative than ever that if you have a great idea for a piece of software or for a TV series or a new private sale solution for Off-Broadway shows (!), you act on it right away, before some else does.

Don’t sacrifice quality, however.  You know what happened to Friendster when they jumped out too fast. (And if you don’t know what Friendster is, I’ve proved my point).

Complacent companies (Microsoft) and industries (Broadway) can no longer sit back and let the customers come to them.

The information age affords us the opportunity to be faster than ever before.

And if we don’t take that opp, someone else will.

 

 

A Beepin’ Follow-Up on Followin’ Tweets.

Last week I blogged about keeping an eye on what people are saying/typing/tweeting about you in the social media space.

Yesterday, I stumbled upon (pun intended) a site that I’ve fallen in geek-love with, that I have to tell/type/tweet you about.
Check out TweetBeep, which is exactly like Google Alerts but for Twitter.  Sign up, enter your keywords, and TweetBeep will email you every hour if you’d like, letting you know if anyone has tweeted your keyword.
An example?  TweetBeep just sent me a note letting me know that the Bristol Riverside Theatre in Bristol, PA just had this to tweet:

Hopes you enjoyed that BEAUTIFUL weekend! The cast of ALTAR BOYZ arrives in Bristol this Friday! We can’t wait!

TweetBeep is so fast, you’ll be able to find your ambassdors in the social media space before . . . well, before they can come up with the next Twitter.  I mean, Friendster, anyone?  MySpace?
Will we be wondering what happened to Facebook someday?
If you have a third party app to share, that helps you keep in touch with your social media-ites, comment below!

Twitter under fire. How do you avoid the flames?

When I thought Twitter was about to tip, I had no idea that they would get major socio-political plugs on CNN not once, but twice.

And obviously, neither did Twitter.

A few weeks ago, the site experienced more than just the usual growing pains of a new company with a lot of new attention, thanks to a major database crash because of “too many connections” (isn’t that their goal?).    Bloggers everywhere have been lamenting their twitter troubles and competitors are seeing a hole in the twit-osphere.

The last time I saw a revolutionary new company not be able to keep up with its demand was a little website called Friendster.

Will Twitter be trounced by the next MySpace?  Only tweets will tell.

How does this relate to Producing?

When developing a show, you have to be ready for the ridiculous to happen.

What would you do if an investor saw a reading and was ready to hand you a check for 10 million dollars?  What would you do if Time Magazine wanted to do a feature on your show for its next edition?  What would you do if Tom Cruise expressed interest in your script?

We all daydream and wish upon stars and “secret” for this kind of attention.  But what separates the Friendsters from the MySpaces are the companies and producers that turn that attention into a spotlight on how they are ready for the big time.  Instead of a spotlight on how they can’t keep up.

Are you ready?

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Only 5 days left to play The Producer’s Perspective Tony Pool!  You can win an iPhone!  Play today!

 

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