What every regional theater should have.

I was asked to speak at the Arizona Presenters Alliance annual retreat yesterday and during one of my sessions, which I call, “Stump The Marketing Guy!” (I offer a $100 prize to anyone that can give me a problem that I can’t find at least one action-item solution for), I was asked what I would do to get more young people to the theater.

I offered some of my standard solutions like 1) create a “young patron’s circle” whose job it is to find more people like themselves, 2) offer young theatergoers a free ticket if they bring someone under 30 with them to a show, 3) program more entertainment geared for the 20-something crowd, etc.

The person who asked the question was a young one herself, so I asked her, “Why do you go to the theater?”

“I was exposed to it by my parents when I was young.  I fell in love with it.”

Not coincidentally, that’s my story too.  And it’s a lot of people’s stories who love theater . . . golf . . . fashion, whatever.  Hook ‘em as a kid, and you might have ‘em for life.

So, while my above suggestions were potential quick fixes to their problem with the young’uns, I also gave them a bigger long term solution that I suggest for every single theater out there.

Every single regional theater should have shows just for kids at some point in their season, and as often as possible.  I’m talking Cinderella, or Freckleface Strawberry or anything with Bears.  The production values don’t have to be high.  Kids don’t need falling chandeliers.  And parents don’t care either, they just need something to do with their kids on a Saturday that doesn’t involve the television.

This is going to be some work, and some money as well (but not as much as you’d think), but the potential long-term benefits for your theater and for the theater in general are enormous.   And you can put your interns on it, or partner with a local community theater, but make sure you have live theatrical entertainment for kids today, so that we have audiences for tomorrow.

 

(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)

—————-

FUN STUFF

– 70 Days to Godspell!  Read the day-by-day account of producing Godspell on Broadway here.

– Enter to win 2 tickets to All New People by Zach Braff Off-Broadway!  Click here.

 

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

Featured Program
The TheaterMakers Studio
Featured Product
Be A Broadway Star
Featured Webinar
Path to Production Webinar
Featured Book
Broadway Investing 101
All Upcoming Events

february, 2020

17feb8:00 pm9:00 pmTMS Coaching Call with Eric C. Webb

22febAll Day23The Inner Circle Weekend February

X