You don’t have to reinvent the wheel. You just have to spin it.

Last week, the Hair Spin Team aka Press Department taught us all a lesson in how to get attention for our shows.

Hair announced that they were having an open call audition for future replacements in the show. They didn’t care if you were from Washington, DC or Akron, Ohio.  They didn’t care if you were repped by William Morris or your Uncle William. They were going to give you the chance to audition for a place in the tribe.

The story got picked up by the New York Times and Gawker.

You know what’s amazing about this story?

It’s not that amazing.

Shows, movies, reality TV shows and more have been doing open call audition stunts for years. It certainly didn’t take a professor in public relations to come up with this story.

But what it did take was the astute realization that sometimes you don’t have to create the most outrageous story to get coverage.  Sometimes you don’t need to break world records, or create custom menu items, or even let virgins get in free.

Sometimes, to get good press, you just have to give people an honest and simple story that taps into your audience’s hearts and minds.

Now that I think about, isn’t that what we’re supposed to be doing on the stage as well?

(What’s cool about the Hair story is that there’s a built in follow-up feature on any kid that actually gets cast from that call.)

Broadway Producer Seeks A Few Good Men for Broadway Revival

And that Broadway producer is me!

I’m thrilled to confirm yesterday’s NY Times announcement that I am planning a revival of Aaron Sorkin’s A Few Good Men to be directed by David Esbjornson for Broadway for the upcoming season.

It’s been twenty years since Good Men graced the stage of The Music Box, and I couldn’t think of a better time to bring it back.  For me, there has to be a reason to do a revival.  The piece has to resonate differently now than it did when it premiered.  And as I was quoted in The Times, A Few Good Men asks the difficult question of how far we’re willing to let our military go to protect our freedom.  That’s never been more relevant than today, especially for a play that deals with Guantanamo Bay.  Add to that the fact that Aaron is willing to roll up his sleeves, get his pen dirty and do a little re-writing, and you have the recipe for a thrilling revival.

More news on Good Men soon…

What Altar Boyz had to do to survive the recession.

We had a little fun yesterday when we sent this out on the wires:

Ken Davenport and Robyn Goodman sadly announce that the roles of Juan, the Latin heartthrob, and
Abraham, the only Jewish member of the Christian Boy Band, will be
combined into one role to save money during these tough economic times.  Ken Davenport and Robyn Goodman explain “by having a Sephardic Jew we get the best of both worlds for one salary. We have offered the role to Hank Azaria, the most famous Sephardic Jew we could find.”

And guess what . . . it got picked up!

But you know what our favorite response was?

The New York Times called about it.  They thought it was real.

And that is no April Fool’s.

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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