Wanna go to London as a Producer Exchange Student? Here’s how!

Last year I was honored to have been asked to speak to a group of young Producers from the UK who were here in NYC studying our theater, in the hopes of learning some tips and tricks they could take home.

What I didn’t know until about halfway through the conversation was that there was a group of young Producers from the US doing the same thing in London at the same time.

“What is this,” I asked.

“It’s the TS Eliot US/UK Exchange,” a student answered.

And now you’re asking “What the heck is that?”

The TS Eliot US/UK Exchange is probably one of the coolest opportunities out there, and not many people know about it.  100 actors, directors, producers, and writers are accepted into the program, and then, for a week, they simply swap cities.

And learn.

Cool, right?

The Exchange is seeking this year’s applicants now.  Click here to learn more and apply.

And when you get in, you better promise to send me a postcard.

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FUN STUFF:

–  Play “Will It Recoup?”  You can win a Kindle!  Click here and enter today!

– Need a writing partner?  Come to our Collaborator Speed Date!  RSVP today!

– Enter this Sunday’s Giveaway!@  Win 2 tickets to see Pippin star Ben Vereen!  Click here!

How much does touring Broadway impact the economy.

Another interesting annual report from the Broadway League was released yesterday, and it has nothing with Broadway in NYC.

This report details the economic impact that Broadway had on the nation in 2008-2009 by exporting its productions from Times Square to Tennessee, Florida, California, and just about everywhere in between.  Yep, Broadway truly is the longest street in the US.  We’re all a lot closer than we think.

To quote the study, “the goal of this analysis is to quantify the impact of Touring Broadway to the metropolitan areas surrounding the cities that presented shows, and the economic contribution of the Touring Broadway industry overall.”

Here are the stats from the Executive Summary:

  • In the 2008-2009 season, there were approximately 40 Broadway touring shows traveling across the country playing in 192 venues.
  • Producers and presenters spent $807.2 million to produce and run these tours in the places that presented them or in New York City.
  • Moreover, theatregoers who came to an area specifically to attend shows spent another $687.2 million on ancillary activities such as dining and transportation.
  • Thus the total direct spending due to Touring Broadway amounted to $1.49 billion.
  • This money then generated another $1.86 billion in secondary rounds of spending so that the full economic contribution of Touring Broadway totaled $3.35 billion.
  • Eight-seven percent of this money ($2.9 billion) supported the communities that presented Broadway tours.  Another $425.8 million impacted New York City.
  • On average, Broadway tours visiting cities contributed an economic impact of 3.5 times the gross ticket sales to the local metropolitan area’s economy.

To get a copy of the complete report, visit the Broadway League.

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Come to the Social in Chicago – This Saturday Night!  RSVP here.  It’s free!

Upcoming Get Your Show Off The Ground Seminars

LA – Saturday, January 29th.  Register today.  ONLY 3 SPOTS LEFT.

NYC – Saturday, March 19th.  Save $55 if you register by 1/31.  Register today.

For more info on the seminars, click here.

 

The ticketing war hits the skies.

http://www.theproducersperspective.com/wp-content/uploads/2012/04/my_weblog/6a00e54ef2e21b88330147e174b04a970b.jpgI noticed a billboard on 7th Avenue the other day that I hadn’t seen before. I snapped a picture so you could see what it was advertising.

Yep, it’s pitching . . . Telecharge, the official ticketing agent of Broadway.

There was a time when Telecharge didn’t have to advertise.  Heck, there was a time when Telecharge didn’t have to give out seat locations.  But with brokers and websites hitting media hard with adwords, banners and even taxi tops (Have you seen that Broadway.com buy?), Telecharge super smartly decided use some of their service fees to fight impressions with impressions, in an attempt to educate the consumer that the fastest and cheapest way to buy is through the official source for tickets.  I’ve seen them spending money on adwords, but the outdoor angle looks relatively new to me.

And I like it.

Ticketing companies are like department stores.  They have a lot of different types of products of all different shapes and sizes.

And the money that is spent supporting the store helps to support all the products inside.

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Upcoming Get Your Show Off The Ground Seminars

CHICAGO – Saturday, January 15th.  Register today..  SOLD OUT!

(But the Social isn’t . . . yet.  Come!  RSVP here.  It’s free!

LA – Saturday, January 29th.  Register today.  ONLY 3 SPOTS LEFT.

NYC – Saturday, March 19th.  Save $55 if you register by 1/31.  Register today.

For more info on the seminars, click here.

 

 

Do audiences care if a Broadway show is in previews? Survey says . . .

Oh Spidey . . . you just can’t keep your name out of the papers.

And, based on the 1.8 million bucks you did over Christmas week, I bet you’re starting not to care.

The latest bit of publicity about the uber-musical hit the wires late last week when Bill de Blasio, a NYC public advocate, sent a letter to the Department of Consumer Affairs stating that Spidey was in violation of the law, due to its extended preview period, and their alleged failure to disclose this information to ticket buyers.

While part of me believes Mr. de Blasio is looking to catch a ride on the Spider-Man publicity train in order to further his own political ambitions, this is not the first time this argument has been made (anyone remember Nick and Nora?).

This bit of news started an internal debate between the two sides of my mind.  Do we have to do more to distinguish between opening and previews?  Should we charge less?  And then came the big question . . . do consumers really care?

I formulated my own opinion (surprise, surprise) and then realized that if I really wanted to find out if consumers cared, I needed to talk to consumers!

So, I sent my trusty weekend intern Jason out into the cold to chat with folks in the TKTS line and find out!

We asked 100 US residents if knowing that a show was in previews made them more inclined to see it, less inclined to see it, or if it made no difference at all.

Ready to see the results?

Not so fast.  Before I reveal to you what they thought . . . what do you THINK they thought?  Come on, imagine this is The Price is Right and you have to guess before you see how much that box of Wheaties actually costs.

What percentage was more inclined?  Less inclined?  And what percentage didn’t give a flying superhero.

Here are the results:

12% were MORE inclined to see a show in previews.
18% were LESS inclined to see a show in previews.
70% didn’t care either way.

Surprising? Not to me.

Now, as with any survey, you have to take into account the group sampled (and the size of that group).  A TKTS audience may be only in town for a short period of time, and have a totally different criteria for making that choice.  A NYC resident theatergoer may want to wait until a show is fully cooked before taking a bite.  Admittedly this was a down-and-dirty survey.

But it still says something.

The audience just wants in.

However, the bigger challenge for the Producer is that if your show is a bit “rare” during previews, you should be more concerned about what the audience is saying on the way out of the theater.  Because if they don’t care that the show is in previews, then they’re not going to cut you any slack for it either.  For them, it’s just there . . . so you better be prepared to give them the goods.

We love talking to the folks on line at the TKTS booth.  Wanna see what we’ve asked them in the past?

– Read the results of our survey of WHO is actually standing in that line here.

– Read the results of our “When I say Broadway, you say . . . ” survey here.

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Upcoming Get Your Show Off The Ground Seminars

CHICAGO – Saturday, January 15th.  Register today..  ONLY 1 SPOT LEFT.

LA – Saturday, January 29th.  Register today.  ONLY 3 SPOTS LEFT.

NYC – Saturday, March 19th.  Save $55 if you register by 1/31.  Register today.

For more info on the seminars, click here.

 

I’m taking this social and going on the road.

For the past three years, I’ve had Producer’s Perspective socials here in NYC.  And they’ve been a blast.  They’re a chance for all different kinds of people with one thing in common (a love of theater) to come together, say hello, argue about the actual size of the Spider-Man budget, and, of course, have some bar food and beer.

Since I’m going to be in Chicago and LA in January teaching seminars, I thought . . . why not have socials in each city?

So we are!

On Saturday, January 15th, we’ll be holding the first Producer’s Perspective Social in CHICAGO!

Here are the deets:

THE SOCIAL IN CHICAGO
Saturday, January 15th
Declan’s Irish Pub (I’m half Irish – I’ll bet you $50 you can’t guess the other half.)
1240 N. Wells St.
Chicago, IL
8 – 10 PM

Your first drink and some munchies are on me!

Spread the word, Chicagoites.  I’m counting on all you Illinois theater folks to turn out and prove to me why Chicago is a better theater city than NYC.

Space is limited.  Click here to RSVP for The Social in Chicago.

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Hold on to your surfboards, my tanned friends, we’re having one in LA as well!

Here are the deets:

THE SOCIAL IN LA
Saturday, January 29th
Dillon’s Irish Pub & Grill
6263 Hollywood Blvd
Los Angeles, CA
8 – 10 PM

Same deal.  First drink and munchies are on me.  And I’m counting on all you LA theater folks to turn out and prove that LA is actually a theater town.  (See, that was low, so you have to come to the social and put me in my place!)

Click here to RSVP for The Social in LA.

So Midwesterners and West Coasterererers, come one, come all, whether you read the blog or not.  I’ll see you all at the socials!

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By the way, the reason I’m in these other fair cities is for my Get Your Show Off The Ground seminars, which are all almost sold out.  Just a couple of spots left, so sign up today.  Here’s the rundown:

NYC – THIS Saturday, January 8th, 2 – 6 PM.  Register today.

CHICAGO – NEXT Saturday, January 15th, 2 – 6 PM.  Register today.

LA – Saturday, January 29th, 2 – 6 PM.  Register today.

For more info on the seminars, click here.

 

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