Something froze over last week.
The primary and secondary markets started working together.
As reported in Ticket News, LiveNation, an official promoter of concerts and an official pusher of the tickets for those concerts, started listing brokers on their ticketing site as another option for tickets to their events.
For an example, click here to see the event page for the upcoming Jay-Z concert at the Izod Center in East Rutherford, NJ. (And make sure you click on the “Search Tickets” button because the interface is awesome).
It’s an admission to the public that the secondary market exists, and that it may be able to provide something that the primary market can’t.
And it’s a way for LiveNation to provide customers with all of the options, under their own umbrella.
Oh, and it’s surely a way for LiveNation to make some extra bank, because you know those brokers are paying them big time.
It reminds me of Amazon.com listing secondary sellers of books, etc., even when they have the items in stock.
We talked about the primary and secondary shaking hands before.
It looks like the partnerships have begun in other live entertainment industries.
Is ours next?
It should be.