Broadway Grosses End of Q3 Results: Could the cold winter be ending?

And by cold winter, I mean the cold economic winter of the last several years . . . not this cold, snowy thing that NYC seems to be stuck in this year.

Yep, the end of Quarter 3 of the Broadway season is upon us, and, well, to quote a Gershwin tune . . . things are looking up!

At the end of Q2 last November, gross was up 1.1% and attendance was up 1.8% over the prior season.

At the end of Q3, our gross is up a whopping 2.3% over the previous year (thank you holiday season and Spider-Man), and attendance stayed put with a solid 1.8% increase.

We still have a lot of shows out there, with 6.7% more playing weeks this year than last, which means that some of the smaller shows with less reach may be struggling since the grosses certainly aren’t up that much . . . but overall we’re headed in the right direction as we usher in our bountiful Spring!

We’ve got a lot of big budget musicals that are about to be born . . . and those musicals should bring dollars and bodies.  So expect the gross increase to stay above the 2% mark in Q4 and expect the attendance to break the 2% barrier for the first time in a loooong time.

And can you believe it?  We’re entering the final 13 weeks our season.  Already!  It’ll be Tony Award time before you know it!  (Staffers – we better start working on our party!)

But just like the final few months of an election, this is where the fun begins.

Broadway Grosses End of Q2 2010 Report: Fall is full.

As we enter the final week of November, we leave behind the Second Quarter of the Broadway season.  We’re at half-time and it’s time to check in on how this year is faring so far.

According to the results provided by The Broadway League, here are the totals from Q2:


Season to Date:  $505,746,394
Last Season to Date:  $500,376,907

% Difference:  1.1%


Season to Date:  5,911,685
Last Season to Date:  5,806,155

% Difference:  1.8%

The positive trend in both categories continues this year, but the increases have slipped from Q1, as I predicted.

There’s another figure that continues to be up.  Way up, in fact.  In Q2 there were 744 playing weeks versus 686 weeks the year prior. That’s an 8.5% increase.

That’s a heck of a lot more shows!

And that’s somewhat of a buzz kill to the increases in gross and attendance posted above. If we have 8.5% more shows, and only an increase of 1.1% in gross and 1.8% in attendance, that means the additional cash and those additional bodies are spread pretty thin over the very full Fall schedule.

With this much more product, shouldn’t there be that much more gross and that many more people?

Unfortunately, that’s not how it worked this Q2.

Expect the playing week increase to go down dramatically this next Quarter.  I count at least 15 shows posting their closing notice in the next few weeks, and that number could be as high as 20.

Unfortunately, the gross and attendance increase will go down as well.

Broadway’s 2nd Quarter results: The season is half over. How we doin’?

It’s that time already, can you believe it?  Seems like just yesterday we were BBQing in our backyards and taking Summer Fridays.

And now look . . .

The temp has dropped, it gets dark at 4:30, and the Radio City Christmas Show is kicking again.  You know what that means?

We’ve reached the end of the 2nd Quarter of our Broadway Fiscal Year.

Week #26 of the Broadway season ended on Sunday, so let’s check and see how we’re doing!

Total gross sales for Quarter #2 were $242,217,564, which is UP (!) 5.9% over last year’s Q2 posting of $227,836,554.

All I have to say to this bit of news is thank you Mr. Jackman, Mr. Craig and Mr. Law (and the retiring company of God of Carnage, don’t forget).

So, we’re winning the second furlong, but where does this put us for the entire horse race of a season?

As you’ll remember from our Q1 analysis, our gross was down 3.2% and attendance was down a gi-normous 9.6%.  Thanks to our strong Q2, we’ve picked up ground.

The season gross tally thus far is $500,376.907, or up a marginal .4%.

Unfortunately, the disturbing spread in our gross and our attendance remains.

Last season we had put 6,125,872 butts in the seats.  This year, we’ve only put 5,806,155.

How will we do in Q3?

Unfortunately, I’m predicting some more slippage.  We will lose some ground over the next 13 weeks.  Those giant super power plays disappear soon, and I don’t see any other million-dollar shows on the horizon, do you?  And the shows killing with the critics (Ragtime, Finian’s) haven’t yet exploded at the BO.  (Sign of the economic times, or are the critics losing power even faster than we thought).

We need a big fat musical hit.

Will it be this?