The Sunday Giveaway: 2 Tickets to Rain.

The first concert I ever went to when I was a kid was Beatlemania. And I got so hooked on The Beatles that I bought The Blue Album, The Red Album, and The White Album.  If they had an album, and it had a color, I bought it.

One of things I remember about the concert was that the audience was filled with senior citizens, middle-aged couples, and kids like me.

I went to see Rain, the new Beatles experience on Broadway, about a month ago. In the middle of the show, I looked around at the audience and saw . . . senior citizens, middle aged couples, and kids (not like me).  In fact, right behind me were 6 teenage girls who might as well have been at a Bieber concert.  They were screaming, they knew every lyric to every song, and they kept talking about the singer’s haircut.

If you have ever wondered what classic material is, The Beatles are it.  They’ve stood the test of a time.  They are to music what Michaelango is to art.

If you’re our lucky winner this week, you’ll be able to see those generation-bending audiences first hand, because we’ve got 2 free tickets to see Rain on Broadway!

Here’s this week’s game:

Did you know that on their famous first appearance on The Ed Sullivan Show, The Beatles performed a showtune?  If not, click here to see it.

Wouldn’t it be amazing if today’s pop artists did the same thing?  Beyonce perfoming ‘For Good’ from Wicked on The Tonight Show, or even The Bieber doing ‘I’m Alive’ from Next to Normal on SNL.

In the spirit of last week’s contest, comment below on what pop artist you would most want to see perform a show tune today in their own style.

I’ll pick a winner from one of the commenters.

Go!  And good luck!


– The next Get Your Show Off The Ground seminar is Saturday, April 2nd.  Register today.



5 Signs that Broadway is becoming more like Vegas.

I’ve been in New York for just shy of two decades now, and to say things have changed in the theater district is as obvious as saying Wicked is a big hit.

The transformation of Times Square into a Vegas Strip-like scene seems to have had an effect on what’s happening inside our theaters as well.

Here are 5 things I’ve noticed that indicate we’re getting Vegas-ized:


We’re becoming increasingly dependent on the names in our shows, just like the casinos have depended on Wayne Newton and friends for years.  In some cases (A Steady Rain, anyone?), Shakespeare has gotten a rewrite because now, “the star’s the thing.”


When Love Never Dies canceled its Fall NYC opening, the show that took its place wasn’t a limited run play revival.  Instead it was Rain, a Beatles tribute show that has been touring the nation.  If it succeeds, expect more of this type of entertainment to be coming down the long and winding road.


In Vegas, the Brokers mean business.  If you don’t have them on your side, you’re gonna get Bugsy Siegeled in no time.  In NYC, they don’t wield that much power . . . yet.  But as they continue to out-spend us on advertising, and continue to organize, we may find ourselves not wanting to sit with our backs to the door, if you know what I mean.  My suggestion?  We all have a sit-down.


International audiences have been slowly increasing here in NYC, with the Broadway League reporting that 21% of our audience was from around the globe in 2008-2009.  21%!  That means more than 1 in 5 people that see a show many not speak English as their first language!  You’d have to be high on glue to not think that stat has an effect on what runs.  If it increases, expect more and more non-verbal entertainment or spectacular events to take over our boards, like, oh, I don’t know, Spider-Man?


It used to be that our tourist audiences picked up a paper before they came into town and bought their tickets in advance.  When my Mom bought my fam Phantom tickets we waited EIGHT months. And we sat in the 2nd row from the back. (Side note: when I went to see it a second time, I bought tickets from a broker because I wanted a great seat.)  Our audiences are becoming more like Vegas audiences, and waiting until they get here to decide, causing most shows to have more availability, requiring more discounting, etc.  So much of our marketing dollars now have to be spent on converting the customer when they get here, instead of before.

Will Broadway become the U.S’s second Strip?  I doubt it.  Great plays and great musicals will always have a place here, whereas I can’t imagine that The Pitmen Painters or Next to Normal will ever play The Mirage.

But we do have more in common with Vegas than ever before.

And you can place a big bet that this trend concerns me.

It’s raining customers…hallelujah.

We’re lucky.

We know there’s a market for what we do.

We know there are thousands upon thousands of people that want to see the theater every single day.

It’s literally pouring audience members.

Your job as a Producer and Marketer is to collect as much of that rain as possible.

Think of every marketing initiative you execute like putting out a pot whose purpose is to catch the rain as it comes falling down.

The great P&Ms put out all different sizes and shapes of pots every day.  Some they pay for (big media buys), others they make on their own (press and publicity).

The day you don’t is the day your own personal drought will set in.