At the Broadway League Conference: Day 3/Wrap it up!

The final session of this year’s successful Broadway League Spring Road Conference was an open-mic wrap up of the week, the year, and asked the question . . . what do we do now?

Some of the issues that the membership wanted to hear more about in the coming year (and at the next conference) were dynamic pricing, how to educate the road consumers about new Broadway product before the shows get to town, lobbying against increasing entertainment taxes, social media, and social media, and more social media!

The session was topped off when one of my Favorite Quoters had his usual way with words when he said he felt there was no longer a “single bullet to sell tickets.”  A discussion erupted about how in the “Cameron Mackintosh Era,” the marketing campaigns for shows were easier to design, easier to implement, and always returned.

Not so much anymore.

We’ve changed.  And we’re not the only ones.

The record industry has changed, the movie industry has changed, the advertising industry has gone upside down and back around again.  We’re not alone.

The challenge for all of us is how we move quickly in the constantly-shifting marketing and development landscape, and how we share that information with each other (The Quoter suggested conference calls between markets presenting the same show so that those presenting that show later in the tour might benefit from the trials and tribulations of those who present it early in the tour).

The game has changed.  We have to learn the rules.

Or better . . . we have to rewrite them.


Only 20 days left to enter The Producer’s Perspective Tony Pool. Win an iPad!

Play today! Click here!

And don’t forget to RSVP for my Tony Party!

Play my Tony pool! Win an iPad!

Woo-woo!  Sharpen your electronic pencils and prepare to pick your winners . . . and maybe you’ll be a big winner yourself!

Tony Awards can equal big business for Producers, so being able to determine which shows will take home trophies is something all Producers should practice.

Now we can all practice with the 3rd Annual Producer’s Perspective Tony Pool!

If you’re new to the blog and didn’t play last year, here’s how it works: the person who picks the most winners wins!  As simple as an R&H melody!

What do you win?

Here are the prizes:



SECOND PRIZE:  A $50 Amazon Gift Certificate

This year, I’m also adding a special PERFECT SCORE Bonus of $100 CASH!  If anyone out there picks ALL of the winners, you’ll get a bonus 100 bucks.  (I’m dying to give that away so pick carefully!)

To play, click the link here and pick away!


The rules of the game and the restrictions are all on the ballot, but a few super important ones:

– Only one entry per reader.  Multiple entries will disqualify all of your entries.

– In order to verify entries, only email subscribers to the blog are eligible.  If you are not an email subscriber, use the box on the upper left of this page to subscribe now.

– Make sure you fill out ALL of the information on the “Verification Page” of your entry.  Incomplete entries (and there were a few last year) cannot be counted.

– When asked for your email on the “Verification Page”, make sure you enter the same email that you use to subscribe to the blog. 

Please read all of the rules carefully on the site before submitting your entry!  Don’t forget, you’re picking what you think WILL win, not what you want to win. 

The Tony Pool will officially close on Thursday, June 10th at 11:59 PM, so don’t delay, play today!

Good luck to all of you and the nominees!


Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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