Many marketers have names for the people that passionately spread the word about products aka the people that drink the non-lethal kool-aid and love it’s strawberry goodness so much that they have to get others to do the same.
Others have called them influences, ambassadors, awesome-ites, and more.
I wanted to be cool, so I’ve come up with a name of my own for the passionate peeps that I believe should be a primary focus of all product launches and marketing campaigns.
I call them Missionaries.
Here are just a few reasons why:
- Most Producers, business owners, and entrepreneurs I know think their project or product is divine in nature, hence the use of the term with the religous connotation. (Tip: frankly, if you don’t think your project is divine, then find another one.)
- Missionaries work best when sent to areas where the Producer, business owner or entrepreneur can’t reach by traditional methods.
- Missionaries don’t do their work out of biological reflex (like sneezing – sorry, Seth), and they don’t do it for money . . . they do it out of love and faith in the product itself.
Now that we have a name for them, what we do with them?
See tomorrow’s post.