Saturday’s seminar now sold out. Next one scheduled for . . .

The two last spots in this Saturday’s Get Your Show Off The Ground seminar were snatched up yesterday.  By the look of the titles of the projects we’re going to be talking about, it’s going to be a hot session.

If you missed out on this seminar, sign up for the next one, which will be held on Saturday, January 8th from 2 PM – 6 PM.

It’ll be the perfect way to kick off the new year.

And both this Saturday’s seminar and the next will be held at our new studio!  So come check it out.

For more info on the seminar and to sign up, click here.  A couple of the spots are already gone, so register today.

 

What do a golf swing and marketing have in common?

Underwater-golfWithout follow-through, you’ll find yourself under water.

Take this example . . .

I snapped the photo below outside a mall.  This simple un-manned flyer distribution setup was attached to a very expensive and fancy display of an “outdoor living room” (click here for a shot of what one of these suckers looks like).

It had to have cost a few grand just to set up this fountainous outdoor display, not to mention whatever weekly fees the company was paying the mall for the placement of their setup right outside the main entrance.  Unless they were selling a living room a day, they couldn’t afford to keep a sales rep. on site during mall hours, which is why they adopted the “Please Take One” flyer box.

Except the box was empty (and it was noon on a Saturday).

Despite the fact that the heavy lifting on this idea was already done (the money was spent, the display was installed, etc.), someone had failed to follow through and make sure they were getting the most from their efforts.

Whatever initiative you’re about to start, make sure you have a system in place to monitor it and ensure you’re getting the most for your money.  If you’re not going to make a commitment to follow through on whatever your idea is (whether it’s a marketing idea, or an idea for a new product, or even a script), then don’t bother teeing off in the first place.

Photo

5 MORE Takeaways from the Get Your Show Off The Ground Seminar.

Last Saturday, another great group of super passionate producers, writers, artists and more woke up early and spent the day with me and the other entrepreneurial artists who signed up for my Get Your Show Off The Ground Seminar.

We had a blast.

We heard about all sorts of projects at various stages of development.  We talked about finding and signing collaborators, how to wear multiple hats on multiple projects, and yes, you guessed it, we talked about how to raise all those important funds.  And everyone walked away with a to-do list that they were psyched to check off.

While it’s impossible to recreate the energy of the room in a blog, I thought I’d do what I did after the last seminar, and post five simple takeaways that resonated with the group, that will hopefully resonate with you.

  • Creating experiential entertainment has never been more important than it is today.
  • The nicer the theater you put your show in, the higher the expectations from your audience and the press, will be.
  • Your agents and your lawyers work for you.  You do not work for them.
  • Developing scripts can be like sick children.  And if your kid isn’t getting better, don’t stick with your one doctor.  Take him/her to the best doctor you can afford.
  • Just because your show doesn’t belong on Broadway, doesn’t mean it doesn’t belong.

There was a ton of other great stuff that came out of the seminar, and so much of it came from the participants themselves!  These seminars have turned into great collaborative think tanks of some of the most exciting and emerging theatrical minds I’ve seen.  Thanks for being so awesome, guys.

If you’d like to participate in one of my seminars, sign up today by clicking here. The next seminar will be on Saturday, November 13th. (The timing is ideal for all of you post-festival peeps curious about what to do AFTER the festival.)  FYI, I’ve modified the structure a bit to make the seminar more efficient, but that also means that there are only 12 spots available.  These spots will go fast, so register today.

Click here for more info and we’ll see you there!

Get Your Show Off The Ground Seminar – It’s baaaaaack!

It seems like just last week it was a freezing cold Saturday in January, when a group of 20 uberly-passionate producers, writers, directors, and more joined me for the first Get Your Show Off The Ground seminar.

We had a blast discussing everything from music rights to how to raise money to how to market with no money.

And most importantly, everyone walked away with specifically personalized action items to help launch their great ideas.

Since it went so well, we’ve decided to do it again!

The next Get Your Show Off The Ground seminar will take place on Saturday, June 19th, from 10a-6p in New York City.

I’ve timed this seminar so that all of you with shows in the Fringe, NYMF, Midtown International, etc. can meet with me (and many of your peers) to troubleshoot some of your specific festival-related issues before you get too deep into production.

And remember, I guarantee you’ll be in a better position with your show after the seminar than before.

To learn more about the seminar and its structure, and see what past participants had to say, click here.

To reserve your spot, click here.

Important note:  In order to ensure that everyone gets a solid amount of individual attention at the seminar, I have to limit attendance to only 20 people.  Many of the slots for this seminar went to folks on the waiting list for the last seminar, so I encourage you to reserve quickly, as the seminar will sell out.

See you at the seminar!

Get your show off the ground today!  Click here to reserve your spot now.

You know you’re a brand when . . .

. . . you appear on a skit on Saturday Night Live.

If you haven’t seen this clip from last week’s SNL, prepare not only for a few chuckles, but prepare ye for one of the seven deadly sins to start bubbling up upside you.

I couldn’t help but feel a little envy seeing all those shows satirized in the skit, because this kind of treatment means you’ve crossed over . . . way over . . . into the mainstream (and the Piven reference doesn’t count, although Lorne Michaels’s stock just went way up in my book).

The skit may have made fun of us, but oh how I would have loved to have been one of the Producers of any one of those shows . . .even Cats.

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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