5 Takeaways from the GYSOTG Seminar

We had another great Get Your Show Off The Ground seminar this past weekend with a dozen more talented participants with a terrific set of projects.  I have no doubt you’ll be seeing several of ’em on stages very soon.

A bunch of ideas hit the whiteboard during the seminar, but here are five that I thought might add some gas to your project’s tank.

  • Vanity projects are only vanity projects when they don’t work.
  • A primary part of a Producer’s job is to set deadlines.
  • Never work on just one project.  Always have another one in case the first stalls, frustrates you, or dies.
  • Like it or not, sales is a part of everything we do.
  • You’re never too young to be a Producer.  You’re never too old to be a Producer.  If you’ve got a project, you’re a Producer.

Thanks again to all the participants for sharing their passion and their projects with the group.

If you want to see some of the takeaways from previous seminars, click here.

If you are interested in the next seminars in both NYC and Chicago, click here.

 

(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)

—————-

FUN STUFF

– The next NY Broadway Investing 101 seminar is tonight!  Get your ticket today!

– Enter to win 2 tickets to The Illusion Off-Broadway!  Click here.

– Seminars in Chicago, the weekend of July 9th.  Click here!

 

 

5 Takeaways from the Chicago Seminar.

This past weekend was the debut of the road tour of the Get Your Show Off The Ground Seminar.  First stop . . . Chicago!  And even though it was colder than a popsicle in Sarah Palin’s home state, we turned up the heat on a the projects of the 12 participants.

Before the seminar began, I wondered how different a Chicago seminar would be from a NYC seminar.  What different challenges would Midwesterners face?  How would their obstacles be different?

And you know what I discovered?

The challenges of theatrical entrepreneurs are the same no matter what time zone you live in.

And there are a lot of awesome people with awesome ideas that are on their way up in this business, that live all over this country.

As we always do, here are five takeaways from this past Saturday’s seminar:

  • Make sure you can answer the question, “what’s next?” just in case someone asks it.
  • Taking baby steps doesn’t mean you’re a baby.
  • Looking for investors is like selling Girl Scout cookies.  Start with the people closest to you and then spread out from there.
  • To really make an impact, you have to do the opposite of what is expected.
  • The key to a show staying open and a show closing is in the operating costs.

Thanks to Chi-town for having me!

The next stop on the tour is LA.  There’s only one spot left in the that seminar (which will be held on the 29th).  Click here to grab it.

 

The ticketing war hits the skies.

http://www.theproducersperspective.com/wp-content/uploads/2012/04/my_weblog/6a00e54ef2e21b88330147e174b04a970b.jpgI noticed a billboard on 7th Avenue the other day that I hadn’t seen before. I snapped a picture so you could see what it was advertising.

Yep, it’s pitching . . . Telecharge, the official ticketing agent of Broadway.

There was a time when Telecharge didn’t have to advertise.  Heck, there was a time when Telecharge didn’t have to give out seat locations.  But with brokers and websites hitting media hard with adwords, banners and even taxi tops (Have you seen that Broadway.com buy?), Telecharge super smartly decided use some of their service fees to fight impressions with impressions, in an attempt to educate the consumer that the fastest and cheapest way to buy is through the official source for tickets.  I’ve seen them spending money on adwords, but the outdoor angle looks relatively new to me.

And I like it.

Ticketing companies are like department stores.  They have a lot of different types of products of all different shapes and sizes.

And the money that is spent supporting the store helps to support all the products inside.

– – – – –

Upcoming Get Your Show Off The Ground Seminars

CHICAGO – Saturday, January 15th.  Register today..  SOLD OUT!

(But the Social isn’t . . . yet.  Come!  RSVP here.  It’s free!

LA – Saturday, January 29th.  Register today.  ONLY 3 SPOTS LEFT.

NYC – Saturday, March 19th.  Save $55 if you register by 1/31.  Register today.

For more info on the seminars, click here.

 

 

Do audiences care if a Broadway show is in previews? Survey says . . .

Oh Spidey . . . you just can’t keep your name out of the papers.

And, based on the 1.8 million bucks you did over Christmas week, I bet you’re starting not to care.

The latest bit of publicity about the uber-musical hit the wires late last week when Bill de Blasio, a NYC public advocate, sent a letter to the Department of Consumer Affairs stating that Spidey was in violation of the law, due to its extended preview period, and their alleged failure to disclose this information to ticket buyers.

While part of me believes Mr. de Blasio is looking to catch a ride on the Spider-Man publicity train in order to further his own political ambitions, this is not the first time this argument has been made (anyone remember Nick and Nora?).

This bit of news started an internal debate between the two sides of my mind.  Do we have to do more to distinguish between opening and previews?  Should we charge less?  And then came the big question . . . do consumers really care?

I formulated my own opinion (surprise, surprise) and then realized that if I really wanted to find out if consumers cared, I needed to talk to consumers!

So, I sent my trusty weekend intern Jason out into the cold to chat with folks in the TKTS line and find out!

We asked 100 US residents if knowing that a show was in previews made them more inclined to see it, less inclined to see it, or if it made no difference at all.

Ready to see the results?

Not so fast.  Before I reveal to you what they thought . . . what do you THINK they thought?  Come on, imagine this is The Price is Right and you have to guess before you see how much that box of Wheaties actually costs.

What percentage was more inclined?  Less inclined?  And what percentage didn’t give a flying superhero.

Here are the results:

12% were MORE inclined to see a show in previews.
18% were LESS inclined to see a show in previews.
70% didn’t care either way.

Surprising? Not to me.

Now, as with any survey, you have to take into account the group sampled (and the size of that group).  A TKTS audience may be only in town for a short period of time, and have a totally different criteria for making that choice.  A NYC resident theatergoer may want to wait until a show is fully cooked before taking a bite.  Admittedly this was a down-and-dirty survey.

But it still says something.

The audience just wants in.

However, the bigger challenge for the Producer is that if your show is a bit “rare” during previews, you should be more concerned about what the audience is saying on the way out of the theater.  Because if they don’t care that the show is in previews, then they’re not going to cut you any slack for it either.  For them, it’s just there . . . so you better be prepared to give them the goods.

We love talking to the folks on line at the TKTS booth.  Wanna see what we’ve asked them in the past?

– Read the results of our survey of WHO is actually standing in that line here.

– Read the results of our “When I say Broadway, you say . . . ” survey here.

– – – – –

Upcoming Get Your Show Off The Ground Seminars

CHICAGO – Saturday, January 15th.  Register today..  ONLY 1 SPOT LEFT.

LA – Saturday, January 29th.  Register today.  ONLY 3 SPOTS LEFT.

NYC – Saturday, March 19th.  Save $55 if you register by 1/31.  Register today.

For more info on the seminars, click here.

 

I’m taking this social and going on the road.

For the past three years, I’ve had Producer’s Perspective socials here in NYC.  And they’ve been a blast.  They’re a chance for all different kinds of people with one thing in common (a love of theater) to come together, say hello, argue about the actual size of the Spider-Man budget, and, of course, have some bar food and beer.

Since I’m going to be in Chicago and LA in January teaching seminars, I thought . . . why not have socials in each city?

So we are!

On Saturday, January 15th, we’ll be holding the first Producer’s Perspective Social in CHICAGO!

Here are the deets:

THE SOCIAL IN CHICAGO
Saturday, January 15th
Declan’s Irish Pub (I’m half Irish – I’ll bet you $50 you can’t guess the other half.)
1240 N. Wells St.
Chicago, IL
8 – 10 PM

Your first drink and some munchies are on me!

Spread the word, Chicagoites.  I’m counting on all you Illinois theater folks to turn out and prove to me why Chicago is a better theater city than NYC.

Space is limited.  Click here to RSVP for The Social in Chicago.

– – – – –

Hold on to your surfboards, my tanned friends, we’re having one in LA as well!

Here are the deets:

THE SOCIAL IN LA
Saturday, January 29th
Dillon’s Irish Pub & Grill
6263 Hollywood Blvd
Los Angeles, CA
8 – 10 PM

Same deal.  First drink and munchies are on me.  And I’m counting on all you LA theater folks to turn out and prove that LA is actually a theater town.  (See, that was low, so you have to come to the social and put me in my place!)

Click here to RSVP for The Social in LA.

So Midwesterners and West Coasterererers, come one, come all, whether you read the blog or not.  I’ll see you all at the socials!

– – – –

By the way, the reason I’m in these other fair cities is for my Get Your Show Off The Ground seminars, which are all almost sold out.  Just a couple of spots left, so sign up today.  Here’s the rundown:

NYC – THIS Saturday, January 8th, 2 – 6 PM.  Register today.

CHICAGO – NEXT Saturday, January 15th, 2 – 6 PM.  Register today.

LA – Saturday, January 29th, 2 – 6 PM.  Register today.

For more info on the seminars, click here.

 

SIGN UP BELOW TO NEVER MISS A BLOG

X