In other news . . .

A few links from around the web to other writers who have written about subjects we’ve discussed.

  • Here’s an interesting article about “Resisting The Desire To Discount” from Ad Age that seems like a follow-up to our discussion about whether or not discounts are eroding our market.
  • We talked about the reasons to be pretty art in this post, and now you can hear and see how that art was developed in this feature from the NY Times narrated by Drew Hodges, the President of SpotCo, one of Broadway’s leading ad agencies.  This is a great feature with some great insight on how art comes together (although a little birdie told me the art is about to change pretty drastically – my guess is that they start using photos of their cast).
  • Another article about the rising costs of Broadway from Bloomberg.  Obviously, I agree with the facts in the article, but I think they focused a little too much on the bad news.  There are still shows making money and there are still ways to make money . . . you just have to get more creative. However, I’ll shine a spotlight on the health insurance issue that Manny speaks about in tomorrow’s blog, so stay tuned.
  • There is maybe only one industry that lags behind Broadway in its reticence to take on new technology . . . and that’s organized religion.  So, when the church starts tweeting, you know twitter has tipped.  (Thanks to Adam for this news ‘tip’.)

If you stumble across anything that you think the rest of us would find interesting, please send it my way and I’ll share it!

And speaking of stumbling upon things . . . if you’re trying to be a part of the conversation in social media, make sure you stumble upon StumbleUpon.com.

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Only 9 Days until the 1st Theater Bloggers Social!
Thursday, April 23rd.
6 PM
Planet Hollywood
For more info and to RSVP, click here.

Twitter under fire. How do you avoid the flames?

When I thought Twitter was about to tip, I had no idea that they would get major socio-political plugs on CNN not once, but twice.

And obviously, neither did Twitter.

A few weeks ago, the site experienced more than just the usual growing pains of a new company with a lot of new attention, thanks to a major database crash because of “too many connections” (isn’t that their goal?).    Bloggers everywhere have been lamenting their twitter troubles and competitors are seeing a hole in the twit-osphere.

The last time I saw a revolutionary new company not be able to keep up with its demand was a little website called Friendster.

Will Twitter be trounced by the next MySpace?  Only tweets will tell.

How does this relate to Producing?

When developing a show, you have to be ready for the ridiculous to happen.

What would you do if an investor saw a reading and was ready to hand you a check for 10 million dollars?  What would you do if Time Magazine wanted to do a feature on your show for its next edition?  What would you do if Tom Cruise expressed interest in your script?

We all daydream and wish upon stars and “secret” for this kind of attention.  But what separates the Friendsters from the MySpaces are the companies and producers that turn that attention into a spotlight on how they are ready for the big time.  Instead of a spotlight on how they can’t keep up.

Are you ready?

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Only 5 days left to play The Producer’s Perspective Tony Pool!  You can win an iPhone!  Play today!

 

I don’t care who Cubby is, I want to know who his parents are.

Because whoever created Cubby Bernstein has come up with the most creative viral marketing campaign I’ve seen on Broadway in awhile (Cubby has already received mentions in the The NY Times, Playbill, etc.)

And Cubby is even twittering!  Can you believe it?  A Broadway campaign that is WITH the times!

Rumors have it that Cubby is the brainchild of Douglas Carter Beane and the folks at the other roller-skatin’ musical, Xanadu (a check of WhoIs.net is of no help in determining who Cub’s biological parents are).

(update: episode 2 confirms that this a Xana-oriented)

Cubby has our attention.  And now let’s watch and see how effective he is in doing his job.

The fun stuff should be just beginning . . .

What would I love to see?  Cubby sitting in a seat at Radio City on Tony night next to the Producers of Xanadu.  Take this all the way, guys.  Take it all the way.

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